8/6/2019 Detail PROJECT OUTLINE MKT 202 Spring 2011 Section 5

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Detail PROJECT OUTLINE

MKT 202.5

Spring 2011

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Your main body for the marketing project should have the following sections after the

executive summary.

1. Introduction: introduce your company; describe your business, whats your

business objective, mission statement etc. Who are the owners and whats your source

of finance . (10 marks)

2. Marketing Plan (50) : Start with a marketing objective .

a) Target market profile: describe your target market, provide reasons for

selecting this market and explain why you think this segment isprofitable/lucrative/attractive.

b) Positioning strategy: describe how you plan to position your business,

provide positioning map if applicable. Provide a positioning statement

(Example on page 216 of your marketing book)

c) Differentiation strategy : whats your unique selling proposition, why would

customer prefer you over other provider of the same product/service.

d) Marketing Mix : for the following 4 Ps, develop strategies and make sure

they are realistic and in line with your target market.

I. Product strategy

II. Pricing strategy

III. Distribution strategy

IV. Promotional strategy

3. SWOT and Competitors analysis (15 marks) : For the competitors analysis part ,

simply describe who are your competitors and whats the degree of competition you

expect from them. How do you plan to survive or react to your competitors?

4. Conclusion (5 marks) : however you want to conclude. Remember this is the last

part of the report so make it interesting / impressive .

Presentation of the report: 20 marks is on the presentation of the report which

includes proper alignment, font, cover page, table of content, reference, executive

summary etc (mentioned in the first guideline). Your report should be no more than25 pages and no less than 15 pages all together.

8/6/2019 Detail PROJECT OUTLINE MKT 202 Spring 2011 Section 5

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Font : times new roman, size 11 or 12

Alignment : justify

Spiral binding or color pages are not required.

Submit on the day of the final exam . Submit hardcopy and email one softcopy tomy address farzan.mitu.nsu@gmail.com . Late submission means 10% deduction for

everyday from the day the report is due.

For the oral presentation part, please wait for my guideline. Presentation will take

place after the end of regular classes for this semester.

Attaching the first guideline below

Your report must contain the following:

Title Fly: It contains only the report title

Title Page: It displays the title, identification of the writer and authorizer, and the

date.

Letter of Transmittal: It is a personal message from the writer to the reader. Its main

goal is to transmit the report.

Acknowledgement: It is a personal message where the writer recognizes those

persons played crucial role in his report.

Table of Content: The table of contentlists text headings, prefatory parts, appended

parts and figures and tables. It gives page numbers.

Executive summary: It is the summary of the whole report.

Body: Introduction or background, main part of the report, recommendation (If

required) and conclusion.

Reference: It willcontain the name of the sources that you have used in order to write

your report. For example- Web link, book etc.

mailto:farzan.mitu.nsu@gmail.commailto:farzan.mitu.nsu@gmail.com