Get your message through!

Content the oldest and newest form of communication

• Executive Summary

• Background

• Destinos In

• Value Proposition

• Credentials

2

Executive Summary

• The traditional spot model is becoming more and more obsolete

• Production costs for advertising are soaring

• Effectiveness of TV is still huge

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Can we use TV in a way that goes beyond clutter, is cost effective and forward looking?

• Executive Summary

• Background

• Destinos In

• Value Proposition

• Credentials

4

Background

• The traditional advertising model is becoming more and more obsolete: more brands, more messages.... Too much clutter

Number of SKU on Shelf (US)

Average Number of Ads in a day (US)

Source: Advertising Age, McKinsey Quarterly 5

Background

• Cost of advertising production are soaring

Source: Wall Street Journal 6

Cost of Production of a TV Ad(*)

(*) In current value

Background

• TV is still the most effective media, and the most persuasive

• TV Effectiveness 30% (*)• TV Persuasion Point 50% (**)• TV Viewership 0% (***)

Source: Journal of Advertising Research 2009 7

(*) From 2005 to 2008(**) From 1997 to 2008(***) From 2007-2008

• Executive Summary

• Background

• Destinos In

• Value Proposition

• Credentials

8

Destinos IN

• Destinos IN is an independent international production company

• Launched 10 years ago in Argentina and Uruguay and now operating in North America and Caribbean from 2007

• The company is now launching in the European market

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• Executive Summary

• Background

• Destinos In

• Value Proposition

• Credentials

10

Value Proposition

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• We unbundle the cost of productions to have a shared product/service/brand placement

Traditional Cost of an infomercial/ product placement Destinos In Approach

• Typically between 200,000 and 500,000 EUR

• All charged to the client

• 50% of the costs are models, lodging, post-production

• One repetition• Last few minutes only

• Product placement in major cable/satellite channel (E! Entertainment, Fashion TV, CNN)

• 30 minutes programmes

• 5-10 repetitions

• Exchange approach: models, lodging become co-sponsor by exchanging their service for visibility and reducing the cost for the client

VS.

• Executive Summary

• Background

• Destinos In

• Value Proposition

• Credentials

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Credentials

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• FTV Special Costa Careyes• FTV Special Sudafrica• E! Special Copa Chandon en Carmelo• E! Special Punta del Este (2006, 2007, 2008)• E! Special St Martin and St Barthes Fashion Travel• FTV Special Mixologyy Acapulco• E! Special Cancun Fashion Travel

• Our clients include: Gruppo Campari, Moet & Chandon, Sol-Melia, Tourism of Puerto Rico, Tourism of Bahamas, Tourism of Dominican Republic