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Transcript of Destinations 3
Prepared by: Ma'am L
Often seen by the tourist as the outwardly facing element of a tourism service or product, being a place where their consumption occurs.
Principal motivating factor behind the consumer's decision and expectations.
Genting Highlands, Malaysia
Grand Canyon, Arizona, US
KEY FEATURES OF TOURIST DESTINATION
Logical geographical unit recognized by visitors
Significant visitor attractions
Access or possible provision of access
Internal transport network
Tourist infrastructure and superstructure present and can be developed
Administratively possible to plan and manage
Ability to compete effectively and profitably in the marketplace alongside with sensitivity to the environmental impacts.
Ability to manage its natural and man-made reources effectively over the long term.
Awareness of both demand and supply factors to remain competitive
Advantages acc to Fyall and Garrod (2005)Reduction in risk
Exchange of resources for mutual benefit
Increased visitor flows
Destination-wide reservation systems and two-way dialogue with customers through techonology collaboration
DESTINATION MANAGEMENT ORANIZATIONS
This focused philosophy represents a more holistic approach to the management of detinations whereby the DMO is responsibe for the well being of all aspects of the destination.
Ritchie and Crouch (2003)
Coordinating and directing efforts of complex tourism system
Command support of important sectors and major actors in the tourism system
Influence the deisions and actions of public sectors and private firms
Develop innovative strategies sufficiently and independently
Representation of interest
Information management and research
Business support and advice
Effective communication and management of quality
Creation of a strong unified voice for the local industry
4 Critical factors for success of governance of DMO's of globally competitive destinations
Level of private sector control over spending
The need to incorporate public sector objectives to achieve balance between marketing and new product development
Revenue stream that is not subject to annual government control
Integrated mandate encompassing function to develop tourism industry ; marketing, education, research and infrastructure development.
Seatwork No. 1
Essay (10 points) 3-5 sentences
Give a scenario wherein the transportation, accommodation or any tourism sector would be the attraction rather than the destination and explain why.