Destinations 3

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Transcript of Destinations 3

DESTINATIONS

Prepared by: Ma'am L

Often seen by the tourist as the outwardly facing element of a tourism service or product, being a place where their consumption occurs.

Principal motivating factor behind the consumer's decision and expectations.

DESTINATION TYPES

Coastal

Urban

Rural

COASTAL

URBAN

Genting Highlands, Malaysia

RURAL

Grand Canyon, Arizona, US

KEY FEATURES OF TOURIST DESTINATION

Logical geographical unit recognized by visitors

Significant visitor attractions

Access or possible provision of access

Internal transport network

Tourist infrastructure and superstructure present and can be developed

Administratively possible to plan and manage

DESTINATION COMPETITIVENESS

Ability to compete effectively and profitably in the marketplace alongside with sensitivity to the environmental impacts.

Ability to manage its natural and man-made reources effectively over the long term.

Awareness of both demand and supply factors to remain competitive

DESTINATION COLLABORATION

Advantages acc to Fyall and Garrod (2005)Reduction in risk

Exchange of resources for mutual benefit

Increased visitor flows

Collaborative initiatives

Innovation domain

Destination-wide reservation systems and two-way dialogue with customers through techonology collaboration

DESTINATION MANAGEMENT ORANIZATIONS

This focused philosophy represents a more holistic approach to the management of detinations whereby the DMO is responsibe for the well being of all aspects of the destination.

DMO characteristics;
Ritchie and Crouch (2003)

Coordinating and directing efforts of complex tourism system

Command support of important sectors and major actors in the tourism system

Influence the deisions and actions of public sectors and private firms

Develop innovative strategies sufficiently and independently

DMO Roles

Strategy planning/policy

Representation of interest

Product development

Marketing

Skills/training

Infrastructure development

DMO Roles

Information management and research

Sustainability

Business support and advice

Effective communication and management of quality

Creation of a strong unified voice for the local industry

4 Critical factors for success of governance of DMO's of globally competitive destinations

Level of private sector control over spending

The need to incorporate public sector objectives to achieve balance between marketing and new product development

Revenue stream that is not subject to annual government control

Integrated mandate encompassing function to develop tourism industry ; marketing, education, research and infrastructure development.

Seatwork No. 1
crosswise

Essay (10 points) 3-5 sentences

Give a scenario wherein the transportation, accommodation or any tourism sector would be the attraction rather than the destination and explain why.