Destination Marketing - THINK Social Media - Isabel Mosk - Online Hospitality!
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Transcript of Destination Marketing - THINK Social Media - Isabel Mosk - Online Hospitality!
Vancouver | Detroit | Amsterdam | Sydney
ISABEL MOSK
@ISABELMOSK
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Tourism brand
•The sum of stories people hear•The sum of experiences people have
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2/3 share theirtravel planson Facebook
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>70% update theirstatus on Facebook whilethey are on holiday
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52% of
Facebookers said “that seeing friends’ holiday pictures hadInspired them to book a holiday to the same place”
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TRIPADVISOR
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Building the tourism brand
Getting people talking and they will do the marketing for you!
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STAND OUT FROM THE ORDINARY
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ENCOURAGE PEOPLE TO SHARE
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MAKE IT ACCESSIBLE
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BE REMARKABLE
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ACTIVATE YOUR BIGGEST FANS
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WORK WITH INFLUENCERS
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SOCIAL AT THE CORE OF MARKETING
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