Publishing Talk: Cloud Publishing ersetzt Desktop Publishing
Desktop Publishing Basic Design Principles & Elements.
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Transcript of Desktop Publishing Basic Design Principles & Elements.
![Page 1: Desktop Publishing Basic Design Principles & Elements.](https://reader033.fdocuments.net/reader033/viewer/2022061604/5697bfd41a28abf838cac9f8/html5/thumbnails/1.jpg)
Desktop PublishingBasic Design Principles &
Elements
![Page 2: Desktop Publishing Basic Design Principles & Elements.](https://reader033.fdocuments.net/reader033/viewer/2022061604/5697bfd41a28abf838cac9f8/html5/thumbnails/2.jpg)
What is it?
• Ability to design and develop publications by combining text, graphics, and design elements.
• The purpose of design is to help convey a message.
![Page 3: Desktop Publishing Basic Design Principles & Elements.](https://reader033.fdocuments.net/reader033/viewer/2022061604/5697bfd41a28abf838cac9f8/html5/thumbnails/3.jpg)
Design Principles & Elements
• All designs have certain basic elements or building blocks chosen to convey the message — beyond the actual words or photos used.
• How we place those items on the page determines the structure and overall readability. Determines how well our design communicates the desired message.
• The principles of design govern that placement and structure. Different designers have their own idea about the basic principles of design, but most are encompassed in 6 principles.
![Page 4: Desktop Publishing Basic Design Principles & Elements.](https://reader033.fdocuments.net/reader033/viewer/2022061604/5697bfd41a28abf838cac9f8/html5/thumbnails/4.jpg)
Design Principles & Elements
Balance
Proximity/Unity
Alignment
Repetition/Consistency
Contrast
White Space
Line
Color/Value
Shape
Texture
Space/Size
Form
Design Principles Design Elements
![Page 5: Desktop Publishing Basic Design Principles & Elements.](https://reader033.fdocuments.net/reader033/viewer/2022061604/5697bfd41a28abf838cac9f8/html5/thumbnails/5.jpg)
Desktop Publishing Hazards
• Forgetting your audience• Irregularly shaped type• Excessive underlining• Too many fonts• Grammar and spelling errors• Inappropriate borders• Inappropriate headlines• Violating the copyright law
![Page 6: Desktop Publishing Basic Design Principles & Elements.](https://reader033.fdocuments.net/reader033/viewer/2022061604/5697bfd41a28abf838cac9f8/html5/thumbnails/6.jpg)
Good or bad design?
![Page 7: Desktop Publishing Basic Design Principles & Elements.](https://reader033.fdocuments.net/reader033/viewer/2022061604/5697bfd41a28abf838cac9f8/html5/thumbnails/7.jpg)
Inappropriate/Offensive Heading
![Page 8: Desktop Publishing Basic Design Principles & Elements.](https://reader033.fdocuments.net/reader033/viewer/2022061604/5697bfd41a28abf838cac9f8/html5/thumbnails/8.jpg)
Color?
![Page 9: Desktop Publishing Basic Design Principles & Elements.](https://reader033.fdocuments.net/reader033/viewer/2022061604/5697bfd41a28abf838cac9f8/html5/thumbnails/9.jpg)
How does the color in this design make you feel?
![Page 10: Desktop Publishing Basic Design Principles & Elements.](https://reader033.fdocuments.net/reader033/viewer/2022061604/5697bfd41a28abf838cac9f8/html5/thumbnails/10.jpg)
Which restaurant do you want to eat at?
![Page 11: Desktop Publishing Basic Design Principles & Elements.](https://reader033.fdocuments.net/reader033/viewer/2022061604/5697bfd41a28abf838cac9f8/html5/thumbnails/11.jpg)
Who would you be interested in interviewing first?
![Page 12: Desktop Publishing Basic Design Principles & Elements.](https://reader033.fdocuments.net/reader033/viewer/2022061604/5697bfd41a28abf838cac9f8/html5/thumbnails/12.jpg)