DESIGN.innoVATION(System Design)_Sumangla Dixit, NIFT Mumbai.

8/3/2019 DESIGN.innoVATION(System Design)_Sumangla Dixit, NIFT Mumbai.

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DesignDesign

InnovationInnovation

Collective Journey of design toCollective Journey of design togive a better meaning.give a better meaning.January 14, 2012 1PGDS,NIFT-Mumbai


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Problem identifications and Brain stormingProblem identifications and Brain storming

We identified nearly 100 problems and deduce it to 10 selectedWe identified nearly 100 problems and deduce it to 10 selected

problems to identify the weak and solution areas in those problemsproblems to identify the weak and solution areas in those problems

in the specified areas or sectors and came out with one genuinein the specified areas or sectors and came out with one genuine

problem of :problem of :

Increasing rate of obesity and declining healthIncreasing rate of obesity and declining health

in corporate sector.in corporate sector.

January 14, 2012 2PGDS,NIFT-Mumbai


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Corporate obesity and StressCorporate obesity and Stress--P

roblemP

roblemScenario building and MindScenario building and Mind --mappingmapping

Obesity is now considered an EpidemicObesity is now considered an Epidemic andand is now costingis now costing

employers over $120 billion each year.employers over $120 billion each year. 65% of Americans are65% of Americans areoverweight and about 1 in 3 are clinically obese.overweight and about 1 in 3 are clinically obese.



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WhyWhy ShouldShould YourYour CompanyCompany Care?Care?

ObesityObesity isis costingcosting youryour companycompany aa LOTLOT ofof moneymoney..

DirectDirect CostsCosts

HealthHealth insuranceinsuranceMedicalMedical costscosts andand claimsclaims

IndirectIndirect CostsCostsAbsenteeismAbsenteeismShortShort andand longlong termterm disabilitydisabilityWorkersWorkers compcomp claimsclaimsPresentersPresenters (workers(workers areare presentpresent butbut notnot fullyfully productive)productive)

DigestiveDigestive disordersdisordersMobilityMobility problemsproblemsBackBack painpain



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IfIf employersemployers DONTDONT implementimplement aa CorporateCorporate FitnessFitness

Program,Program, heresheres whatwhat theythey cancan expectexpect::

2020--4040%% healthcarehealthcare increasesincreases paidpaid outout annuallyannually toto theirtheirhealthhealth insuranceinsurance providerprovider..

LowLow energyenergy levelslevels andand moralemorale.. Especially,Especially, afterafter lunchlunch whenwheneyeseyes glazeglaze overover andand thethe wholewhole workforceworkforce seemsseems toto gogo intointo aafoodfood commacomma..

PoorPoor productivityproductivity && moremore absentabsent mindedminded mistakesmistakes.. ItIt takestakesmoremore efforteffort toto getget moremore donedone thesethese daysdays..

AbsentAbsent mindedminded mistakesmistakes costcost companiescompanies timetime andandmoneymoney..



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CONSEQUENCESCONSEQUENCES

Economic Consequences:Economic Consequences:

Direct medical costs mayDirect medical costs mayinclude preventive, diagnostic,include preventive, diagnostic,and treatment servicesand treatment servicesrelated to obesity.related to obesity.

Indirect costs relate toIndirect costs relate tomorbidity and mortality costs.morbidity and mortality costs.

Health consequences:Health consequences:

Coronary heart diseaseCoronary heart disease

Hypertension (high bloodHypertension (high bloodpressure)pressure)

Reduce life expectancyReduce life expectancy



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Corporate Obesity &Corporate Obesity &

StressStress

Want the easiestWant the easiest

way outway out

Want to get rid of itWant to get rid of it

CANT OR DONTCANT OR DONT

Help itHelp it

Aware aboutAware about

increasing weight.increasing weight.

Lack of energy andLack of energy and

enthusiasm toenthusiasm to

follow itfollow it

N no. of methodsN no. of methods

already available in thealready available in themarketmarket

As its a Vicious circleAs its a Vicious circle

of stress, lack of timeof stress, lack of timeetc.etc.

BUT

Still dont follow butStill dont follow but

WHY???WHY???



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Pilot studyPilot study Validation and deep existenceValidation and deep existenceof the problem identified in the corporateof the problem identified in the corporate

and offices culture.and offices culture.

Questionnaire and Analysis of the data collected.Questionnaire and Analysis of the data collected.Personal interviews.Personal interviews.

View points of Doctors, physiotherapists andView points of Doctors, physiotherapists anddieticiansdieticians



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SOURCES OF EMPLOYEE MOTIVATION FOR FITNESSSOURCES OF EMPLOYEE MOTIVATION FOR FITNESS

Advancement:Advancement: the sense that good performance will bethe sense that good performance will be rewarded by addedrewarded by added

responsibility, status or promotion in the organisation.responsibility, status or promotion in the organisation.Pride in organisation:Pride in organisation: Let people envy you.Let people envy you.

Challenge:Challenge: the sense that work activities will be excitingthe sense that work activities will be excitingand stimulating.and stimulating.

Financial reward: the sense that good performance will berewarded by greater financial benefits.

Growth and development:Growth and development: the sense that new capabilitiesthe sense that new capabilitieswill result from participation in fitness activities.will result from participation in fitness activities.

Intellectual interest: the sense that moving activities willcoincide with personal areas of interest.

Work environment:Work environment: the sense of wellthe sense of well--being produced bybeing produced bythe physical surroundings of the workplace.the physical surroundings of the workplace.

Achievement:Achievement: the sense that work will lead to fulfilmentthe sense that work will lead to fulfilment

through the accomplishment of calorie burn goals.through the accomplishment of calorie burn goals.January 14, 2012 9PGDS,NIFT-Mumbai


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CONCEPT

TRICKLE DOWN EFFECT

PHYSICALPHYSICAL

CONCEPTSCONCEPTS

PYHSCOLOGICALPYHSCOLOGICAL

CONCEPTSCONCEPTSFINANCIALFINANCIAL

CONCEPTSCONCEPTS

OTHERSOTHERS

The Concepts..The Concepts..



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1. Bicycle to generate energy1. Bicycle to generate energy



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SUSTAINABLE

CLASS AND STATUS

STORE AND USE

GO GREEN BE RESPONSIBLE

EXTRA CALORIE ELECTRIC ENERGYCONVERSION

FIT FUTURE



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2. Your Workstation is your Gym2. Your Workstation is your Gym

Workout while working

Walk while work



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3. Your path is your treadmill



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January 14, 2012 PGDS,NIFT-Mumbai 15

4. Office Drawers having Resistances.4. Office Drawers having Resistances.

Everything burns calories. Eating burns calories, sleeping burns calories, kissingEverything burns calories. Eating burns calories, sleeping burns calories, kissing

burns calories, everything burns calories. Your body can't do anything withoutburns calories, everything burns calories. Your body can't do anything without

burning calories.burning calories.

Weigh ResistancesWeigh Resistances


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5. FINANCIAL CONCEPT5. FINANCIAL CONCEPT

HOLIDAYHOLIDAY

CREDITSCREDITS

ENJOYENJOY

HARDWORKHARDWORK

SURPRISESSURPRISES



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CONCEPTSCONCEPTS

Dealing Psychological AspectDealing Psychological Aspect



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According to studies, the colour BLUEBLUEtendstends toto suppresssuppress appetiteappetite..

Vibrant colours like red and orange (found inmany fast food establishments) stimulate the

appetite.So wear blue and surround yourself with

blue.

Need some blue decorating ideas?Need some blue decorating ideas?

6. Feeling Blue?6. Feeling Blue?



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7.Corporate yoga reduces Stress7.Corporate yoga reduces Stress

The harder we work, the higher the stressThe harder we work, the higher the stresslevel is.level is.

Office workers can easily take a minute ofOffice workers can easily take a minute ofrelaxation with office yoga.relaxation with office yoga.



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8. CALORIES AND ACCUPRESSURE8. CALORIES AND ACCUPRESSURE

Our body consists of two forcesOur body consists of two forces-- positive and negativepositive and negative

which together create the electricity to sustain life.which together create the electricity to sustain life.

The palms and soles serve as the switchboard to the entireThe palms and soles serve as the switchboard to the entirenetwork of the nerves in the whole body.network of the nerves in the whole body.



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Other deduced ConceptsOther deduced Concepts



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9. Zero Calorie flavored cold Drinking Water, manual9. Zero Calorie flavored cold Drinking Water, manual

wending machinewending machine



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10. Fit to save the resources10. Fit to save the resources



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11. APPLE CALENDAR AND DART BORD11. APPLE CALENDAR AND DART BORD

An apple a day keeps aAn apple a day keeps acalorie awaycalorie away



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12. Healthy and positive living Cups, Calendar and12. Healthy and positive living Cups, Calendar and

screen savers .screen savers .



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Survey of 60 Respondents to get theSurvey of 60 Respondents to get the

feedback on the Concepts Made.feedback on the Concepts Made.Thorough Interview of 20 People from differentThorough Interview of 20 People from different

Background like:Background like:

MediaMedia

BankBank

AcademicsAcademics

IT SectorIT Sector

AnalyzeAnalyze the view points of every concepts.the view points of every concepts.

Research and test study on theResearch and test study on the

feasibilityfeasibility

Aesthetics andAesthetics and

worthiness , of each concept.worthiness , of each concept.



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Nature of AnalysisNature of Analysis

ObserveObserve-- Personal ObservationsPersonal Observations

TalkTalk Direct talks on Obesity issues, their working culture, theirDirect talks on Obesity issues, their working culture, theirhabits (personal/social) and on conceptshabits (personal/social) and on concepts

EngageEngage engagement in the actual environment or space is veryengagement in the actual environment or space is veryimportant. That also involves our working experiences in differentimportant. That also involves our working experiences in differentindustries.industries.

ThinkThink the Question WHY? , WHY NOT?the Question WHY? , WHY NOT?

ExploreExplore Secondary research and feasibility approach.Secondary research and feasibility approach.



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Top Ranked Products and ServicesTop Ranked Products and Services

1.1. Incentives Package ServicesIncentives Package Services-- Holidays,SurprisesHolidays,Surprises andand

other Bonuses.other Bonuses.

2.2. Conveyer belt Path Treadmill.Conveyer belt Path Treadmill.

3.3. Calories and AcupressureCalories and Acupressure..

4.4. Resistance DrawersResistance Drawers



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Service of Acupressure with IncentivesService of Acupressure with Incentives

Promotional and awareness posters andPromotional and awareness posters andcampaigning.campaigning.

Joint incentives on regular BMI check, whenJoint incentives on regular BMI check, whenemployee follow the services and the amount of Fatemployee follow the services and the amount of Fatburn and efficiency check.burn and efficiency check.

ComplementaryComplementary ACUKIT for the employees.for the employees.



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The principles on which Acupressure WorksThe principles on which Acupressure Works

Energy Inference: TheEnergy Inference: The imbalance of energy isisconsidered as a disease.considered as a disease.

When the different types of energies are in aWhen the different types of energies are in a

balanced state then only the body is said to bebalanced state then only the body is said to behealthy.healthy.

Imbalance means the energy is either excess orImbalance means the energy is either excess ordeficient. If we come to know in our body or anydeficient. If we come to know in our body or any

organ, which energy is imbalanced, excess ororgan, which energy is imbalanced, excess ordeficient due to which the disease has appeared, thendeficient due to which the disease has appeared, thenwe can easily balance the energy and treat thewe can easily balance the energy and treat theillness.illness.



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Acupressure points for Obesity :Acupressure points for Obesity :

To reduce AppetiteTo reduce Appetite

Regulates Water MetabolismRegulates Water MetabolismStimulate DigestionStimulate Digestion

Absorb Nutrients and help theAbsorb Nutrients and help the

body to relax.body to relax.



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Acupressure ProductsAcupressure Products



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Corporate Obesity &Corporate Obesity &

StressStress

Want the easiestWant the easiest

way outway out

Want to get rid ofWant to get rid of

itit

CANT OR DONTCANT OR DONT

Help itHelp it

Aware aboutAware about

increasing weight.increasing weight.

INTRODUCED ACUPRESSUREINTRODUCED ACUPRESSURE

No side EffectsNo side Effects

User FriendlyUser Friendly

Very less physical effortsVery less physical effortsrequired.required.

Repairs the body in and out.Repairs the body in and out.

Lack of energyLack of energy

and enthusiasmand enthusiasm

to follow itto follow itN no. of methodsN no. of methods

already available inalready available in

the marketthe market

As its a ViciousAs its a Vicious

circle of stress,circle of stress,lack of time etc.lack of time etc.

Concept Behind it:Concept Behind it:

To lure people to followTo lure people to follow

acupressureacupressure

To make it a FUN ACTIVITYTo make it a FUN ACTIVITY &&most talked about thing inmost talked about thing in

OfficesOffices

Make addiction like face bookMake addiction like face book

Then only the corporate willThen only the corporate will

be fit and finebe fit and fine

To make it POSSIBLE combinedTo make it POSSIBLE combinedit with incentives:it with incentives:

Workshops with prizesWorkshops with prizes

Financial incentives forFinancial incentives for

permanent memberspermanent members

Awarding the most regularAwarding the most regular

studentstudent

BUTBUT

Still dont follow butStill dont follow but

WHY???WHY???



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REFERENCESREFERENCES

http://www.newkerala.com/ushttp://www.newkerala.com/us--news.phpnews.php

http://www.getamericafit.org/statisticshttp://www.getamericafit.org/statistics--obesityobesity--inin--

america.htmlamerica.html

http://www.ncbi.nlm.nih.gov/pubmed/15591970http://www.ncbi.nlm.nih.gov/pubmed/15591970http://www.nature.com/oby/journal/v17/n5/full/oby20086http://www.nature.com/oby/journal/v17/n5/full/oby20086

53a.html53a.html

http://www.trendbuzz.com/health/13845/sittinghttp://www.trendbuzz.com/health/13845/sitting--downdown--inin--

thethe--officeoffice--maymay--bebe--contributingcontributing--toto--obesityobesity--rates.htmlrates.html



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Special Thanks to:Special Thanks to:

Mr. M.P.Mr. M.P. RanjanRanjan,, Design Thinker & Independent Academic,Design Thinker & Independent Academic,AhmedabadAhmedabad (NID, National Institute of Design, Design Head(NID, National Institute of Design, Design HeadProfessor.Professor.

Dr.Dr. ParulParul AgarwalAgarwal, Acupressure specialist., Acupressure specialist.

Dr.Dr. SeemaSeema NarangNarang, Physiotherapist,, Physiotherapist, KhargharKharghar,, NaviNaviMumbai.Mumbai.

And All the High officials of Corporate world for sincereAnd All the High officials of Corporate world for sincerehelp and corporation.help and corporation.



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Thanks:Thanks:

SumanglaSumangla DixitDixit

PGDS (MASTER IN DESIGNPGDS (MASTER IN DESIGN SPACE),SPACE),

33rdrd SemesterSemester

NIFT, Mumbai.NIFT, Mumbai.


DESIGN.innoVATION(System Design)_Sumangla Dixit, NIFT Mumbai.

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