Designing Your Timeline - Secrets to Facebook Success

17
Secrets to Facebook Success Week 2: Designing your Page

description

You can view the whole 10-video series of "Secrets to Facebook Success" here: http://www.youtube.com/user/social4bizdotcom/videos

Transcript of Designing Your Timeline - Secrets to Facebook Success

Page 1: Designing Your Timeline - Secrets to Facebook Success

Secrets to Facebook Success

Week 2:

Designing your Page

Page 2: Designing Your Timeline - Secrets to Facebook Success

1) Timeline Cover

2) Profile Image 3/4) Applications & App. Thumbnails

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Timeline Cover - Rules

  NO price or purchase information

  NO contact information

  NO refs to Like or Share, or other FB features

  NO calls to action

  NOT for promotions, coupons or ads.

  NOT primarily text based

  Must NOT be false/deceptive/misleading

  Must NOT infringe on anyone else’s copyright

  You may not encourage uploading to personal timelines

NO, NO NO!

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Ideas for Timeline Covers

 Customers using your products

  Examples of products

 Awards won

 Company founders or employees at work

  Store interior/exterior

  Showcase customers

  Integrate with Profile Image

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How to Get Covers Done

 Do it yourself:

  Either:

1)  Use stock Image e.g. Istockphoto, Shutterstock, Dreamstime, flickr or

2)  Edit own photo with free photo editing software e.g Gimp.org, aviary.com, pixlr.com.

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Original Photograph

Enhanced Photograph

What Gimp can do

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How to Get Covers Done

  Use Free Graphics Software e.g. Inkscape.org.

  Vector Image Software

  Timeline Covers

  Profile Pictures

  Website Banners

  Logos

  Shiny Buttons

  Speech Bubbles

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What Inkscape can do

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How to Get Covers Done

Gimp & Inkscape Tutorials

www.facebook.com/UsefulGraphicDesignTutorials

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How to Get Covers Done

 Get one designed:

 Fiverr.com design for $5

 Elance.com

 Google “facebook timeline covers”

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Timeline Cover

Profile Image Applications & App. Thumbnails

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Profile Image

 More visible

  Image visible when visiting via mobile App.

 Company logo or photo of yourself

  Should blend with other design elements on all social media profiles

  Incorporate as part of Cover

Image attribution: shapecollage.com

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Profile Image

  As of 26th April 2012, the new profile picture will be 160x160px and will sit at 23px from the left and 210px from the top of the Page.

  Thumbnail is cropped further

  High quality

  Facebook discourage changing it often.

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Timeline Cover

Profile Image Applications & App. Thumbnails

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Applications & App. Thumbnails

  Applications: Another video

  Thumbnails:

  111 x 74px

  Use calls-to-action or descriptive words/images

  Can standardize graphics on each thumbnail

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Good Examples of Thumbnails

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The End!

Attributions: youtube.com/user/GraphicDesignTuts Marismith.com copyblogger.com practicalecommerce.com atiattractionmarketing.com quertime.com socialmediaexaminer.com