Designing Your Business to Succeed "After" Google
Transcript of Designing Your Business to Succeed "After" Google
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First Off... Who Am I?
Co-author: The Art of SEO CEO: Stone Temple Consulting, 30+
person Digital Marketing and SEO firm Columnist:
Interviewer:
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Host of:The Digital Marketing Excellence Show &The Digital Marketing Answers Show
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Eric Enge – Fun Fact
I Have Run the Boston Marathon 3 Times!
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Authority of Publishing Sites
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How You Get to the Top Tier
• You’re nuts, they aren’t going to take my content
• I have no authority!
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Climb the Ladder One Step at a Time
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Be an Expert or Go Home
You Can’tBuild TrustWith RandomWriters!
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Should Go Without Saying
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Get Content and Social
Media Efforts Aligned
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Build Relationships With Influencers
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Be Part of the Community
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Measure Progress
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Topics I Will Cover
• Content and Social Media Effort Alignment• Building Relationships with Influencers• Measuring Progress
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Content Marketing and Social Media
Get Them Working Together!
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Content and Social Media Reinforce Each Other
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Sing From the Same Songbook
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Be Visual
Link Share
Image Share
Source: Craig Fifield
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Tailor Posts to the Platforms
Dustin Stout
Kandice Linwright
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Great Content is a Gift to the Social Media Team
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Influencers
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The Value of Influencers
You Influencer
Your Reach Their Reach
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The Influencer Conversion Bonus
20,000 connections
20,000 connections
20 shares10 links
100 shares50 links
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The Role of Influencers
Influencer
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Creating Trust in One Relationship
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Interview Influencers
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Relationship Building Pyramid
Higher Effort
HigherValue
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Likelihood to Share Formula
Share Rate
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Creating Impressions
Direct Outreach
Potential Linker
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Measuring Your Progress
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Engagement
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Not Just Volume, But Who Engages
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Social Sharing Volume Per Article
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Social Event Volume Over Time
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Average Share Volume Per Article
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Author Comparison on the Same Site
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Google Plus Activity147,863!
978 +1s734 Shares
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Major League Soccer Nails It