Designing URLs for UCL Dan Jackson, Senior Web Architect.
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Transcript of Designing URLs for UCL Dan Jackson, Senior Web Architect.
![Page 1: Designing URLs for UCL Dan Jackson, Senior Web Architect.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551ae4475503465e7d8b48f7/html5/thumbnails/1.jpg)
Designing URLs for UCLDan Jackson, Senior Web Architect
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http://www.flickr.com/photos/psteichen/3915657914/
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Why URLs matter
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http://vimeo.com/53317254
If you start at 15.35 you will hear him talk about URLs
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“URLs…are the one universal syntax of the web. Don’t take that for granted.”
http://warpspire.com/posts/url-design/
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“If the URL looks like garbage people won’t click it.”
http://www.not-implemented.com/urls-are-for-people-not-computers/
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SEO!
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URL Design Tip #1
Permanent & Unique
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“Cool URIs don’t change. It is the the duty of a Webmaster to allocate URIs which you will be able to stand by in 2 years, in 20 years, in 200 years. This needs thought, and organization, and commitment.”
Tim Berners-Lee, 1998http://www.w3.org/Provider/Style/URI.html
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“If you need to change the URL of a page…a server-side 301 redirect is the best way to ensure that users and search engines are directed to the correct page.”
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=93633
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URL Design Tip #2
Consistent & Hierarchical
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http://www.ucl.ac.uk/english/prospective/postgraduate/{course}http://www.ucl.ac.uk/dis/taught/pg/{course}
http://www.ucl.ac.uk/economics/graduate/course-list/{course} http://www.bartlett.ucl.ac.uk/architecture/programmes/postgraduate/{course}
http://www.ucl.ac.uk/{unit}/{award-level}/{course}
http://www.ucl.ac.uk/english/postgraduate/{course}http://www.ucl.ac.uk/information-studies/postgraduate/{course}
http://www.ucl.ac.uk/economics/postgraduate/{course} http://www.ucl.ac.uk/bartlett/postgraduate/{course}
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“…make recommendations for improving the way that identifiers for .ac.uk domains are planned and managed in higher education institutions.”
Linking You Toolkit http://lncn.eu/toolkit
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URL Design Tip #3
Meaningful & Readable
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www.ucl.ac.uk/spp ?
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www.ucl.ac.uk/gee?
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www.ucl.ac.uk/lag ?
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www.ucl.ac.uk/mars ?
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http://w
ww.cege.ucl.ac.uk/Lists/News/DispF
orm.aspx?ID=3&Source=http
%3A%2F%2F
www%2Ecege%2Eucl%2Eac%2Euk%2FP
ages%2Fdefault%2Easpx&ContentTypeId=
0x010400AEDD8987BB131047946CE467
89EBDAF4
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https://atsv7.wcn.co.uk/search_engine/jobs.cgi
?SID=amNvZGU9MTM0MDQ1NSZ2dF90ZW1wb
GF0ZT05NjUmb3duZXI9NTA0MTE3OCZvd25lcnR
5cGU9ZmFpciZicmFuZF9pZD0wJnBvc3RpbmdfY
29kZT0yMjQmcmVxc2lnPTEzNzE1ODUzNzQtN
WU3N2U5MjE2NDVhNWIxZWYyNTFiMDk3ZDB
hNTA1NmUwNzM3ZTQyMg==
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http://www.ucl.ac.uk/Faculty_of_xyz/about_the_Faculty_of_xyz/index.php
http://www.ucl.ac.uk/Faculty-of-xyz/about-the-Faculty-of-xyz/index.php
http://www.ucl.ac.uk/xyz/about/index.php
http://www.ucl.ac.uk/faculty-of-xyz/about-the-faculty-of-xyz/index.php
http://www.ucl.ac.uk/xyz/about
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