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Designing the Unknown - IA Konferenz Berlin 2013
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Designing the unknown tory of people, process, culture, and products Bogdan Stanciu @bog_dan IA Konferenz Berlin, May 3 rd , 2013
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Designing the Unknown - IA Konferenz Berlin May 3rd 2013
Transcript of Designing the Unknown - IA Konferenz Berlin 2013
Designing the unknownA story of people, process, culture, and products
Bogdan Stanciu@bog_dan
IA KonferenzBerlin, May 3rd, 2013
People > Process > Culture > Products
The products
The solutions
Talent Management
Acquire
Apply
Hire
OnboardManage
Performance
Offboard
Train
Promote
Write up
Unempl.
Interview
E-Verify
Tax credits
Screen
Schedule
Background check
Do not rehire
The culture
The people
Tom IllmenseeUX director
Chip Trout VD manager
Archie Miller IxD manager
Chris BrownIxD
Ste Grainer IxD
Chris EklundIxD
Bridget Walsh VD
Shannon Sady VD
Bogdan StanciuIA
5x
The teams
Core Balanced
The process
If you can't describe what you are doing as a process, you don't know what you're doing.
William Edwards Deming
The methodology
Waterfall Agile
Waterfall Agile picture by Bruce Kenny © 2009
Lean
What I learned
Lack of consistent frameworks.
Inconsistent processes.
Unbalanced teams.
The misconceptions
Speed over quality.
No process.
No documentation.
Delivery over discovery.
The barriers
Some resistance to change.
Lack of consensus across and within product teams.
Incomplete understanding of UX.
You don’t create a culture. Culture happens. It’s the by-product of consistent behavior.
Jason Fried
What we wanted
Consistent design process.
Dialog between people and teams.
Better quality in our work.
You rarely improve an organization as a whole by improving the performance of one of its parts.Russell Ackoff
Designers don’t design anything. Organizations design everything.
Austin Govella
Lean framework
1:1 Interviews
Critique
Card sort
UX process
Art resides in the quality of doing; process is not magic.
Charles Eames
TestThinkMonday
Personas
Charter
Scenarios
MakeTuesday
Sketches
Design studio
IA
Prototyping
Copy
CheckWednesday
Research planning
Session facilitation
Qualitative
analysis
Think / MakeThursday
Scenarios
Revise prototypes
Visual design
CheckFriday
Research
planning
Session
facilitation
Analysis
Critique
Designe
r
PM
Engineer
Core Team process
Ideas
Discovery Design Delivery
Products
Experimentsbacklog
Productbacklog
Opportunitybacklog
Practice
Practice
Practice
Designer > Team > VP > CEO
Promote
What you can do
Interview your team.
Map individual processes and critique them.
Unify the findings and test the results.
Share with your organization.
Who can do it
Anyone.
Teams of one.
In-house teams.
Agencies with their clients.
Why do it?
Because you owe it to yourself and to the people who work with you.
Because you want to know where you stand.
Because you want to be prepared for the future.
People > Process > Culture > ProductsChange agents
Ignitedialog
Lead withvision
Refine quality
Thanks to
Jan Jursa T-systems
Jim Kalbach Citrix Online
Stephen Köver IA Konferenz
Andreas Lange Mediaworx
Wolf Noeding InterComponentWare
Lutz Schmitt Nexum
Thank you!bog_dan
Credits
Cover photo http://www.blogcdn.com/media/2010/03/kids-workshop-590ks031810.jpg
Snagajob office photos by Baskervillehttp://baskervill.com/portfolio/divisions-corporate-office/item/446-snag-a-job#.UYO4XIKTm6Y
Snagajob website design by Chip Trout and Bridget Walsh
Solutions flow by James Barett
Waterfall Agile picture by Bruce Kenny © 2009
Prototype photos by Tom Illmensee
Story map and personas by Archie Miller and Nick Jester
