Designing Success: 7 Keys to Building a Great Product Design Culture
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Transcript of Designing Success: 7 Keys to Building a Great Product Design Culture
DESIGNING SUCCESS 7 Keys to Building a Great Product Design Culture
By Mark Opland, Chief Creative Officer
September 11, 2014
1 CREATE A PLAN FOR SUCCESS
7 Keys to Designing Success
3
- Bruno Munari
“ ” A designer is a planner with an
aesthetic sense.
1 CREATE A PLAN FOR SUCCESS
7 Keys to Designing Success
4
Define your vision for success and how you plan to get there.
1 CREATE A PLAN FOR SUCCESS
7 Keys to Designing Success
5
Always have a process, but don’t be dogmatic about it. When things change, let your process adjust so you can keep moving forward.
1 CREATE A PLAN FOR SUCCESS
2 RESEARCH
EARLY AND OFTEN
7 Keys to Designing Success
7
- Jeff Gothelf
“
”
Minimize the amount of time you’re
pursuing the wrong hypothesis.
The more wrong paths you can
figure out quickly, the sooner you’ll
find the right path.
2 RESEARCH EARLY AND OFTEN
7 Keys to Designing Success
8
Test your ideas early and often throughout the product design process.
2 RESEARCH EARLY AND OFTEN
7 Keys to Designing Success
9
Moderated usability studies are great, but don’t discount lean methods. Even something as simple as a well-timed conversation can uncover valuable insights.
2 RESEARCH EARLY AND OFTEN
3 DESIGN AS
A TEAM
7 Keys to Designing Success
11
- Jared Spool
“
”
The teams that make everyone
part of their design process benefit
from getting the different
viewpoints in place faster. Inclusive
teams produce better results.
3 DESIGN AS A TEAM
7 Keys to Designing Success
12
Include those from other disciplines and backgrounds early in the process.
3 DESIGN AS A TEAM
7 Keys to Designing Success
13
Account for diverse business needs by facilitating workshops or sitting down one-on-one with stakeholders.
3 DESIGN AS A TEAM
4 FOCUS ON
THE NEEDS
7 Keys to Designing Success
15
- Thomas J. Watson
“
”
Design must reflect the practical
and aesthetic in business but
above all…good design must
primarily serve people.
4 FOCUS ON THE NEEDS
7 Keys to Designing Success
16
Take your time to understand the problem: the challenges faced by customers, the business case and the constraints of the solution space.
4 FOCUS ON THE NEEDS
7 Keys to Designing Success
17
Consider using group methods that help establish priorities and focus on tackling the most important issues first.
4 FOCUS ON THE NEEDS
5 KNOW YOUR
CONSTRAINTS
Photo by Billie Hara available under CC
7 Keys to Designing Success
19
- Charles Eames
“
”
Here is one of the few effective keys
to the design problem — the ability
of the designer to recognize as many
of the constraints as possible —
his willingness and enthusiasm for
working within these constraints.
5 KNOW YOUR CONSTRAINTS
7 Keys to Designing Success
20
Don’t feel bound by your constraints. Force yourself to try new things and experiment.
5 KNOW YOUR CONSTRAINTS
7 Keys to Designing Success
21
Use constraints to your advantage by letting them focus your design efforts.
5 KNOW YOUR CONSTRAINTS
6 COMMUNICATE
BY TOUCH
7 Keys to Designing Success
23
- Milton Glaser
“ ”
To design is to communicate
clearly by whatever means you
can control or master.
6 COMMUNITCATE BY TOUCH
7 Keys to Designing Success
24
Don’t skip out on sketching. Good solutions can be clearly shown on whiteboards and scrap paper.
6 COMMUNITCATE BY TOUCH
7 Keys to Designing Success
25
Use prototypes as a cost-effective way to test your assumptions and uncover issues you may not have considered.
6 COMMUNITCATE BY TOUCH
7 STAY INSPIRED
7 Keys to Designing Success
27
- Anonymous
“ ”
The ones who are crazy enough to
think they can change the world,
are the ones that do.
7 STAY INSPIRED
7 Keys to Designing Success
28
Have a builder mentality. Enjoy creating new things and be energized by the creative process itself.
7 STAY INSPIRED
7 Keys to Designing Success
29
Remember to harness your creativity to build products and services that enrich peoples’ lives.
7 STAY INSPIRED
THANK YOU
Chief Creative Officer
510.277.3400 x712
www.comradeagency.com
MARK OPLAND