Designing identities

47

description

The way we are making and selling design is becoming generic and confusing. One of the challenges is that design, as creativity, is described as a product, an end goal. When the fact is that neither design nor creativity is a result, it’s a description of how we get there, not what we will end up with.

Transcript of Designing identities

Page 1: Designing identities
Page 2: Designing identities
Page 3: Designing identities
Page 4: Designing identities
Page 5: Designing identities
Page 6: Designing identities
Page 7: Designing identities
Page 8: Designing identities
Page 9: Designing identities
Page 10: Designing identities
Page 11: Designing identities
Page 12: Designing identities
Page 13: Designing identities
Page 14: Designing identities
Page 15: Designing identities
Page 16: Designing identities
Page 17: Designing identities
Page 18: Designing identities
Page 19: Designing identities
Page 20: Designing identities
Page 21: Designing identities
Page 22: Designing identities
Page 23: Designing identities
Page 24: Designing identities
Page 25: Designing identities
Page 26: Designing identities
Page 27: Designing identities
Page 28: Designing identities
Page 29: Designing identities
Page 30: Designing identities
Page 31: Designing identities
Page 32: Designing identities
Page 33: Designing identities
Page 34: Designing identities
Page 35: Designing identities
Page 36: Designing identities
Page 37: Designing identities
Page 38: Designing identities
Page 39: Designing identities
Page 41: Designing identities
Page 42: Designing identities
Page 43: Designing identities
Page 44: Designing identities
Page 45: Designing identities
Page 46: Designing identities