Designing for Mobile - Todd Bartz

DESIGNING

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FOR MOBILE“Gotchas” to get

it. What we’ve learned so far.

Know your user.

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Mobile has context.

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Interruptive and distraction experience

mobile has context• Interruptive &

distraction experience

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- Multi-tasking- Distraction = Entertainment/ Gaming

mobile has context• interruptive &

distraction experience

• Incremental experience

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- Stop/start interaction

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Solution:Build use case around your users context.

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Have you used a mobile phone lately?

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Design for people who can’t read good

32 AT&T

39 Verizon

30 Sprint

33 T-mobile

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Number of device types currently sold by the Top four carriers.

14

scroll wheeltrackballtouch screenstylusnumeric keypadQWERTY keyboard“sure”typet-9keyboardd-padjoystick

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Solution:Less is more.

design for less• balance content with clicks- consider screen size and scroll-ability• keep navigation simple. - big buttons, quick links, “start over”

button• streamline content- can’t rely on consistent formatting• hardware has limits- small cache size and working memory

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Dive deep on the technology.

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19+

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Mobile browsers embedded by carriers or device manufacturers

Mobile SafariPocket Internet ExplorerBlackberry BrowserOpera MiniOpenwaveBrewBlazer (Palm) Nokia NetfrontSidekick Browser (Danger)Android

21+

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Number of user installable mobile browsers

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iPhone Rendering

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Blackberry Rendering

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Windows Mobile Rendering

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Moto RAZR Rendering

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Solution:Test, test, test.But build for the future.

Standards will save us all.• Device churn will bring newer standards

based software into the mix- new browsers from MS, Nokia, Android,

Mozilla/Firefox, Opera focusing on desktop equivalent rendering.

• Lower end devices = lower end users- value-conscious users aren’t paying for

mobile data

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Know your user.Imagine a solid mobile use case.

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Less is moreDesign for simple, short interactions

Build for the future.Develop with standards, let the mobile past go.

Q+A

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Designing for Mobile - Todd Bartz

Entertainment & Humor

Transcript of Designing for Mobile - Todd Bartz