Designing Business Models for the Digital Economy Object-Oriented Graphical Representation Language

ptharso/2017

Every company seeks to optimize its business processes, internal and external service flows and

profit revenues. But incredible as it may seem, we do not see good methodologies to represent

the company structure, its main objects, its digital messages, the flow of this information over

time and frequency.

An effective methodology needs to be simple and at the same time clear in the representation of

the business for purposes of process automation and development of computational systems. A

transformation to digital business needs a lot of work.

In the last years of the 80s, Software Engineering was the subject of the moment and computer

programs that aid in the design and architecture of Systems and Programs were launched.

In Brazil, we used the pcCase that mapped Entities and Databases. Another software Mosaic,

mapped Control Structures and Processes in a hierarchical way. At that time also emerged the

Orientation to Objects in the planning and development of software.

It was the beginning of Industrial Automation at the Gabriel Passos Refinery, we contracted the

first pioneering projects of Industrial Automation in Tanks Area, in the Processes and Utilities

under my responsibility.

A line of work that was called Software Engineering was created, a Methodology for designing

programs and modeling the Industrial Automation Business with the name of Object-Oriented

Graphical Representation Language in Process and Time: lrgoopt. Later we used this methodology

in Petrobras Distribuidora's Turn-Key. His Industrial Automation was contracted with great

success and published in magazines.

Now I have decided to make an innovation in the design of this methodology using CorelDraw

computer program and was amazed at the current ease of diagramming with the use of this

drawing software. At that time, we had only Flow that was a very rudimentary drawing software,

but we used a lot. In this Methodology, there is an opportunity for Innovation in Business

Development, and Software.

The design of a small pizza delivery business with the use of smartphones is a didactic example of

easy understanding. In this example, we can see a technological possibility by the union of the

computer, the Smartphone and the Payment by the Smartphone in the Customer Object. The

meeting of these three technologies is the subject of this actual moment.