Designing a Successful SlideShare

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Successful SLIDESHARE DESIGNING A A SlideShare about Designing a SlideShare

Transcript of Designing a Successful SlideShare

Page 1: Designing a Successful SlideShare

SuccessfulSLIDESHARE

DESIGNING A

A SlideShare about Designing a SlideShare

Page 2: Designing a Successful SlideShare

EVERY SLIDESHARE HAS TO ADHERE TO 4 PRINCIPLES:

Have a clearly stated message Stay simple and easy to follow

Contain effective imagery A great color scheme is key

01. 02.

03. 04.JPEG

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Custom fontand eye-catching color - adhere to a theme throughout the SlideShare

Use iconography and imagesto support your message

Avoid placing an image in thecenter of the slide

QUICK Wins

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Typography

Use visually exciting fonts (Futura, Montserrat, Bebas Neue)

Use CAPITALIZATION or highlight to stress your keywords

Use contrast - big vs small, bold, colour or font combinations

Play with both character and line spacing

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Effective Color SchemeMOST

Choose a color scheme that fits your material:- strong, high contrast colors for tech/innovation

- pastel or dulled colors for emotional, human material

Vibrant color combinations

- they are known to cause headaches

Low contrast colors - not visible on projectors

Avoid:

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LayoutCONTENT

Your SlideShare should tell a story

Use your main points to structure your slides

Define the core message you want to convey to your readers

You should avoid using templates - take the time to create your own designs

Ideal Word Count

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Ideal Word Count PER SLIDE

of presentationsaverage

24 wordsper slide

45% SlideSharesbetween

views average22 wordsper slide

2M and 6M

Presentations with

views average47 wordsper slide

under 1M

Ideal Number of Slides

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2M views have 69 slides

Ideal Number of SlidesPER Presentation

03

04

05

01

02Average presentations with over

Cutting down on words per slide while increasing the number of slides is the key to a successful SlideShare.

2,000 word threshold receive nearly 10x as many downloads as the rest

Presentations that cross the

Tip

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Optimization

It is important to optimize the headline for searchable keywords

Twitter allows viewers to easily tweet quotes from a SlideShare

The name of the file you upload to SlideShare becomes the URL slug - so choose wisely

You can embed the presentation to your blog - helping you build backlinks and organic traffic

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MAKE YOUR SLIDESHARE

Mobile Friendly:

Opt for font size 16 or higher

Increase your contrast - higher contrast improves visibility on small screens

Highlight or limit the text on slides to a few key phrases

Avoid using complicated graphs with too many details

Use simple and clear imagery - limit the number to 1 or 2 per slide

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Clearly label clickable buttons - most peopleare not aware that you can have live links in your SlideShare

Include your Call to Action in your SlideShare - somewhere in the final slides

Feel free to add URLs to your other posts or your blog

CALL TOAction and URL

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https://blog.slideshare.net/2014/03/17/how-to-use-colors-in-presentations

http://www.socialmediaexaminer.com/optimize-slideshare-deck/

http://sketchdeck.com/blog/how-to-design-a-slideshare-that-pulls-over-1-million-views?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHackers.com

https://www.ethos3.com/2015/05/how-to-create-a-winning-presence-on-slideshare/

http://sternstrategy.com/best-practices-for-slideshare/

http://www.slideshare.net/SEMrush/how-to-cook-up-an-awesome-deck/17-Have_the_main_pointof_your

http://www.slideshare.net/damonnofar/8-tips-for-slideshare/12-Usegood_fonts

http://www.slideshare.net/damonnofar/5-tips-for-better-typography-in-your-slides-31306908/24-5TEXTCOLOR

https://blog.slideshare.net/2014/04/16/mobile-preview-making-your-presentations-mobile-friendly

https://blog.kissmetrics.com/marketers-guide-to-slideshare/

https://blog.kissmetrics.com/optimize-slideshare-for-conversions/

https://blog.slideshare.net/2016/01/22/how-to-create-presentations-like-a-marketing-rockstar

References

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