DESIGNING A NEWSLETTER. Consistency & Repetition are Important Every page should look like it...
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Transcript of DESIGNING A NEWSLETTER. Consistency & Repetition are Important Every page should look like it...
DESIGNING A NEWSLETTER
Consistency & Repetition are Important• Every page should look like it belongs to the whole piece• Colors, graphic styles, fonts, borders, captions, etc.
• However, doesn’t mean all should look exactly the same• Experiment w/ graphic (add a tilt or crop skinny, crop wide, add borders, drop shadows, etc.
• Come up w/ a flag or masthead first
Don’t Do
This
Instead, Try This
Designing Tips• Alignment• Choose one and stick to it• Left alignment gives a stronger & more professional look• Then, when appropriate, you can break out of the alignment
• Paragraph Indents – Avoid these• Include space before paragraphs to set them apart
• Not Helvetica or Arial – too drab• Use a sans serif like Formata, Myriad, Syntax, Eurostile for headlines & subheads
• Readable body• Some suggestions: Garamond, Minion, Palatino, Bookman, Kepler