Designing a Health Equity Mapping Initiative From Start to FinishTheres a Map for That - Health Equity Webinar SeriesSession 2 February 11th 2013In collaboration with the Michigan Minority Health CoalitionFebruary 11th 2013Jason Reece, Director of ResearchGuest Speaker: Chip Allen, Director of Health Equity, ODH

Kirwan Institute for the Study of Race & EthnicityThe Ohio State University

Factors Impacting Health: Where does Place Fit?Place

Where to Start?From last sessionC.O.L.A. (Collect, Organize, Learn, ActGoing deeper on this frameworkData CollectionData Organization/Learning

Data Collection: Where to Start?Two primary sources of GIS dataSecondary (Census and other easily available data sets)OriginalOriginal data based on new sourcesCould be quantitative (making a database from the department of health spatial)Could be participatory and/or qualitative (working with community members to identify needs or assets

Developing Your Own Analysiswww.communitycommons.org

Other Easily Accessible Secondary Data SourcesAmerican Community Surveyhttp://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtmlSocial explorer (current census based data and extensive historical data) (caution part of this site requires registration)http://www.socialexplorer.com/pub/home/home.aspx PolicyMap: http://www.policymap.com/maps Other specialized health related data setsFood deserts: http://www.ers.usda.gov/data-products/food-desert-locator/go-to-the-locator.aspx County Health Rankings: http://www.countyhealthrankings.org/ Medically underserved areas & other HHS data: http://datawarehouse.hrsa.gov/DWOnlineMap/MainInterface.aspx Also consider local data expertsFor example: Data Driven Detroit - http://datadrivendetroit.org/

Interactive Infant Mortality Prevention Site:Beta Version for Central OH

Participatory Maps: Data derived through participatory data processesCan represent cognitive maps or real world phenomenaOriginally utilized extensively in areas with limited data resourcesUtility have expanded their use to many different applicationsSafe streets and/or crime perceptionBlight and/or physical amenities

Participatory Maps: Data derived through participatory data processesParticipatory mapping exercises can also branch off of hard data mapsFor example: using park access data to engage in dialogue with the community around quality of recreational space in Merced, CA

How to analyze and assess data?Issue based analysisHow much park space is available to kidsMore exploratory analysisWhat are the communitys assetsWhat are the health challenges in the community?FrameworksAsset MappingSWOT AnalysisOpportunity AnalysisFrameworks for Data Organization & Learning

Process to identify and catalogue assets and resources in a communityDeliberate push away from deficit based thinkingCentral question is: What are our assets to build upon?Can include hard data and also qualitative or participatory dataGood asset maps include all of these elementsWhat are assets?Community and our cultural resourcesAreas of investment or improvementElements of civic capacityCritical community features which are points of pride or essential (could range from a health care clinic, to a park to a historical resource)Some community design in identifying assetsUsing Google Map to do asset mapping:https://maps.google.com/maps/ms?ie=UTF8&t=h&source=embed&oe=UTF8&msa=0&msid=107270808012752246333.00048a19ae3d9c09c06de Great introductory resourceshttp://www.dhs.wisconsin.gov/health/physicalactivity/Sites/Community/CoalitionCapacity/AssetMapping.pdf http://www.planningtoolexchange.org/sites/default/files/sources/asset_mapping_handbook.pdf

Asset Mapping

Asset Mapping

Asset Mapping

SWOT Analysis

SWOT AnalysisOrigin in business strategic planningCan be applied to communities and neighborhoods as a community planning and assessment toolTwo step processIdentifying issues (participatory basis)Visualizing and mapping items and elementshttp://ctb.ku.edu/en/tablecontents/sub_section_main_1049.aspx

Example of an Opportunity Map: Detroit MI (2007)(Dark Areas = Most Opportunity Rich Communities)(Light Areas = Most Opportunity Deprived Areas)(Green Dots = African American Men & BoysOpportunity Mapping

Building composite maps of multiple indicators of opportunity for a community. * Visualizing & Understanding the system of disadvantage & advantage in a community.

* Engaging the community around this process to understand intervention points and levers for change.

Example of an Opportunity Map: Detroit MI (2007)(Dark Areas = Most Opportunity Rich Communities)(Light Areas = Most Opportunity Deprived Areas)(Green Dots = African American Men & BoysOpportunity Mapping Building composite maps of multiple indicators of opportunity for a community. * Visualizing & Understanding the system of disadvantage & advantage in a community. * Engaging the community around this process to understand intervention points and levers for change.

Whats Next (In Session 3)Session 3: Building Capacity & Implementation: Developing Partnerships and Building Technical Support to Support Mapping Initiatives, Moving from Maps to Action (March 2013)

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