Designing a functional user experience for neuroscientists · designing the unknown. To gain the...
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Designing a functional user experience for neuroscientists Ilaria Gatti, Lead Product designer Alberto Minelli, Senior UX designer at Tribal Worldwide London APRIL 2019
Transcript of Designing a functional user experience for neuroscientists · designing the unknown. To gain the...
Designing a functional user experience for neuroscientists
Ilaria Gatti, Lead Product designer Alberto Minelli, Senior UX designer at Tribal Worldwide London
APRIL 2019
Agenda 01. Who we are.
02. The challenge.
03. The process.
04. Learn to fly.
05. Team strategy.
06. Wrapping up.
“If the whole team knows, loves and applies design thinking, there is a very good
chance of success”
FREELANCENERD BAKER
Ilaria Gatti, Lead UX / Freelance
01. WHO WE ARE
ITALIANGEEK JEDI
Alberto Minelli, Senior UX at Tribal Worldwide London
01. WHO WE ARE
“If you think good design is expensive, you should look at the
cost of bad design.”
These are exciting times for healthcare
MULTI-CHANNEL
ANALOGIC DIGITAL
02. THE CHALLENGE
Like banking and finance did a few years ago, healthcare is transitioning between systems of work and processes.
Although, there are complex challenges preventing it or making it harder such as compliancy, privacy of the data and technology constraints.
The challenge is to create elegant simplicity in exponentially complex ecosystems.
Political, economic, cultural, technological ecosystem
Business ecosystem
Multi-channel ecosystem
Single touchpoint
02. THE CHALLENGE
Digital transformation needs specific figures to help companies into transitioning from a traditional to an innovative approach.
We, UX specialists are among them.
02. THE CHALLENGE
The importance of having a process.
DISCOVERY PROTOTYPE VALIDATION ITERATION
03. THE PROCESS
The importance of having a process.
DISCOVERY PROTOTYPE VALIDATION ITERATION
03. THE PROCESS
DISCOVERY PROTOTYPE VALIDATION ITERATION
TEAM WORK AND MULTI-DISCIPLINARY COLLABORATION
03. THE PROCESS
The importance of having a process.
Let’s talk about the activities we’ve found more insightful and rewarding.
DISCOVERY PROTOTYPE VALIDATION ITERATION
TEAM WORK AND MULTI-DISCIPLINARY COLLABORATION
03. THE PROCESS
RESEARCHERS,
PHDS
STUDENTS
HCPS
(NURSES, SURGEONS
AND SPECIALISTS)
Out of the comfort zone
During the past three years we both worked on different projects involving various clients and markets.
Elsevier, JnJ institute and Biogen were different because they required a huge step out of the comfort zone, to investigate needs and requirements for astrophysics, surgeons, neuroscientists.
04. LEARN TO FLY
At first we knew nothing.(and it’s ok to admit it)
04. LEARN TO FLY
Learn to fly - baby stepsWhen we don’t know our audience at all, it’s common to slip into a state of anxiety and be paralysed by the responsibility of designing the unknown.
To gain the needed information it’s good to just admit to yourself you need to learn more, taking the necessary time to run a discovery phase.
04. LEARN TO FLY
Running a discovery phase is
the best way to invest UX time during
the first weeks on a new project.
04. LEARN TO FLY
01 IDENTIFY
02 ASK
03 COMPARE
04 UNDERSTAND
Discovery activities
04. LEARN TO FLY
01 IDENTIFY
02 ASK
03 COMPARE
04 UNDERSTAND
QUALITATIVE
QUANTITATIVE
Discovery activities
04. LEARN TO FLY
Business & users
High level benchmark
Concept testingStakeholders
interview
Intercept & online surveys Moderated
lab sessionsCollaborative
design
01 IDENTIFY
02 ASK
03 COMPARE
04 UNDERSTAND
Discovery activities
04. LEARN TO FLY
DISCOVER DESIGN BUILD TEST
TIME
UN
CE
RTA
INT
Y
Checkin-in with ground control
MANAGED BY PROJECT MANAGER/TEAM LEAD
Waterfall
A FACILITATOR EASING THE WORKFLOW IN CROSS-FUNCTIONAL TEAMS
Agile
05. TEAM STRATEGY
PROJECT TIME
WO
RK
EFF
OR
T
DEVELOPMENTUX
05. TEAM STRATEGY
Waterfall approach
05. TEAM STRATEGY
Agile framework
PROJECT TIME
WO
RK
EFF
OR
T
DEVELOPMENTUX
Teamwork dynamics make a huge difference. A healthy team embraces
challenges, disagreements and failures like comrades. We are in this together.
06. WRAPPING UP
LIKE PIRATES
02. BUILD THE RIGHT THINGS
Lean UX process
Design thinking
01. EXPLORE THE PROJECT 03. BUILD THE
THING RIGHT
Agile framework+ +
06. WRAPPING UP
Complementary methodologies
Lookback
Optimizely
Usabilia
Usability hub
Stark plugin
Sketch
Axure
After Effects
RESEARCH DESIGN TEST COMMUNICATIONS
InVision
Silverback 3
One Note
Slack
Keynote /
Power Point
spreadsheet
Google Docs
Useful tools
06. WRAPPING UP
Include users and stakeholders in the creative process: you will create a product that will achieve both your client’s and their audience needs.
LAST TIP
06. WRAPPING UP
01. IDENTIFY YOUR USER 02. UNDERSTAND
YOUR USER’S NEEDS 03. CO-CREATE WITH YOUR USERS
EXPLORE DEFINE EMPHATY INSIGHT IDEATE LEARNTEST
THE RIGHT PERSONA
THE RIGHT INSIGHT
THE RIGHT PRODUCT
LAST TIP
06. WRAPPING UP
THANK YOU
APRIL 2019
Alberto Minelli Senior UX designer at Tribal Worldwide London
Ilaria Gatti Freelance Lead Product designer
linkedin.com/in/ilariagatti
