Designing 4 Emotion (WarmGun, Dec 2011)

27
Designing 4 Emotion with Sex, Love, & Violence.

description

slides for my talk at Warm Gun conf (Dec 2011, SF)

Transcript of Designing 4 Emotion (WarmGun, Dec 2011)

Page 1: Designing 4 Emotion (WarmGun, Dec 2011)

Designing4 Emotion

with

Sex, Love, & Violence.

Page 2: Designing 4 Emotion (WarmGun, Dec 2011)

WARNING!!!

this deck is guaranteed to offend, provide tragically incorrect advice, and perhaps get you arrested.

Fucking Deal with it.

Page 3: Designing 4 Emotion (WarmGun, Dec 2011)

[This Talk]

• Be Different, Take Risk!!!• Stand 4 SOMEthing. (or u stand 4 NOthing.)

• Tap Into Humanity: Fear, SEX, Power, etc.• Be a Hero, or a Villain. (just don’t fucking BORE me.)• Pictures, Text, Music: they all say 1000 words.

• When It Works, Double Down.• Be Yourself… Only More So

KISS: Keep It Simple, Stupid.

Page 4: Designing 4 Emotion (WarmGun, Dec 2011)

WARNING: [Blatant Fucking Commercial Ahead]

Page 5: Designing 4 Emotion (WarmGun, Dec 2011)

[Dave McClure]

2001-2011:• Startup Investor: 500 Startups, Founders Fund• Tech Marketing: PayPal, Simply Hired, Mint.com• Advisor, Investor: 200+ Startups• Conferences: Warm Gun, Lean Startup, SMASH• Stanford Lecturer: Facebook, Startup Metrics

80’s & 90’s:• Entrepreneur: Founder/CEO Aslan Computing (acq.)• Developer: Windows Apps / SQL DB Admin• User Groups: E-Commerce, Internet, Client-Server• Engineer: Johns Hopkins ‘88, BS Eng / Applied Math

GEEK, CODER,

ENTREPRENEU

R

Blogger, Marketing, Angel/VC Investor

Page 6: Designing 4 Emotion (WarmGun, Dec 2011)

500 StartupsSeed Fund & Accelerator

(240+ companies, 15+ countries)

• Design• Data• Distributio

n

Page 7: Designing 4 Emotion (WarmGun, Dec 2011)

[Interesting Shit]

Page 8: Designing 4 Emotion (WarmGun, Dec 2011)

Read Geoffrey Miller.Sex + Evolution + Consumer Mktg = Awesome

Sauce.

Page 9: Designing 4 Emotion (WarmGun, Dec 2011)

More Great Shit. Psychology + Comics

Page 10: Designing 4 Emotion (WarmGun, Dec 2011)

[Geek Renaissance]

• Tech Innovation• Finance Innovation• Design Innovation• Social Innovation• Global Innovation• Gender Innovation

Page 11: Designing 4 Emotion (WarmGun, Dec 2011)

[Designing 4 Emotion]

Page 12: Designing 4 Emotion (WarmGun, Dec 2011)

Be Different

Take Risk.

Drag picture to placeholder or click icon to add

Page 13: Designing 4 Emotion (WarmGun, Dec 2011)

Be Different.

• Take Risk Early. U Have Nothing 2 Lose.• Playing it Safe = Death.• Pissing People Off is OK. (in fact, #WINNING)

• U Can’t Build Brand around INDIFFERENCE.• Love *or* Hate are Ok. Both are Good

Signal.

Page 14: Designing 4 Emotion (WarmGun, Dec 2011)

Stand 4 SOMEthing.

(or stand 4 NO-thing)

CHANGE.

POWER. SEX.

PEACE.

Page 15: Designing 4 Emotion (WarmGun, Dec 2011)

Stand 4 SOMEthing, or Stand 4 NOthing.

• Be Iconic. • Single word or emotion.• Don’t be afraid 2b Hated.• Don’t be afraid 2b Shamed.• Aim for the Moon. [Land on the Roof]

Page 16: Designing 4 Emotion (WarmGun, Dec 2011)

Tap Into Humanity

Fear, Sex, Power

Page 17: Designing 4 Emotion (WarmGun, Dec 2011)

Tap Into Humanity

• Fear: What u run from• Sex: Who we love, lust 4• Power: Ability 2 Control Ur World• Family: Find Ur Tribe. • Anger: Fight 4 Ur Right [2 Party]

Page 18: Designing 4 Emotion (WarmGun, Dec 2011)

Be a HeroBe a Villain

Page 19: Designing 4 Emotion (WarmGun, Dec 2011)

Be a Hero… or Villain

• Who do u LOVE, Admire, Want 2 B?• Who do u HATE, Despise, [secretly]

jealous?• Whatever u are Drawn 2• Just Don’t Be BORING.• Again: Indifference = Death.

Page 20: Designing 4 Emotion (WarmGun, Dec 2011)

Say 1000 words.

[or just 1 Finger]

Page 21: Designing 4 Emotion (WarmGun, Dec 2011)

Say 1000 words.

• 1 awesome picture.• 3 powerful words, or a few sentences.• 30 sec meaningful music or video.• Less is more.

note: these slides are not less.

Page 22: Designing 4 Emotion (WarmGun, Dec 2011)

If/When It Works

Double Down.

Page 23: Designing 4 Emotion (WarmGun, Dec 2011)

When It Works, Double Down.

• If someone loves u, it’s working.• If someone hates u, it’s working.• Once u get signal, try iteration, repetition.• Once u get repetition, try variation.• Good artists COPY; great artists STEAL

(from themSELVES!)

Page 24: Designing 4 Emotion (WarmGun, Dec 2011)

Be Your SELF.

(But Be Ur SUPER Self)

Page 25: Designing 4 Emotion (WarmGun, Dec 2011)

Always Be Your [SUPER] Self

• Start from the Heart.• Be Yourself. Be Authentic. Be Comfortable.• But: the MOST AWESOME, PASSIONATE u.• Find a feeling or emotion u can sustain• [sometimes even weakness can be ok]

Page 26: Designing 4 Emotion (WarmGun, Dec 2011)

NEGATIVE Emotion Examples

Drag picture to placeholder or click icon to add

Fear, Anger, Sadness, Pain, Pathetic, Pariah

Page 27: Designing 4 Emotion (WarmGun, Dec 2011)

POSITIVE Emotion Examples

Drag picture to placeholder or click icon to add

Humor, Sex, Power, Daredevils, Babies & Kittens