Designer Copywriter Long Copy Examples

Designer-Copywriter.com

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Hello

It can sometimes be awkward to read long-copy on a website so I’ve collated a few examples here to make it easier to browse through.

You can see some of them in context at: www.designer-copywriter.com

I’ve written for most types of media and all sorts of business and consumer sectors so if you’d like to see an example of writing not covered here please contact me and I’ll send you one.

Tim Bevin-Nicholls

Contents

Brochures

Forest Holidays - Log Cabin RentalUnity College - Faith SchoolKersaint Cobb - Natural FlooringCommunicare - Intensive Care at Home

Sales Letters, Direct Mail and Leaflets

Abel Alarms - Electronic SecurityTaylor UK - Ice Cream MachinesRS Components - Tool and Equipment supplierPC World - Service Support Package

Technical Literature

Geosynthetics - Construction Supplies

Articles

BreadmakersBond Street

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Page 6Pages 7-90Page 11

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Forest Holidays - Extracts from brochure

Welcome to the forest…

Leave behind the noise and bustle of everyday life and head for the tranquillity and sheer beauty of our native woodland.

Let the magic of the forest reinvigorate your senses. Spend real quality time with family and friends, or enjoy secluded romantic breaks for two. Discover relaxing, comfortable cabins and peaceful camping and caravan sites that bring you closer to nature.

You’ll find our sites in beautiful woodland settings maintained by the Forestry Commission where their natural character is preserved and nurtured for future generations.

Turn the page and track down your perfect forest holiday…

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Cabins

Hide away in the heart of the forest and experience nature on your doorstep with our cabin holidays.

Experience the exhilaration of waking up in beautiful natural surroundings and breathing in fresh, clean air.

Choose from three of the UK’s most stunning woodland locations – Strathyre in Scotland, Keldy in North Yorkshire and Deerpark in Cornwall – then unwind in luxurious accommodation.

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Keldy Forest

A breathtaking location in the dramatic North York Moors.

Look forward to a relaxing, peaceful stay away from the hustle and bustle. Enjoy quiet picnics, follow nature walks and take in the magnificent views from forest viewpoints.

A haven for wildlife, Keldy has mile after mile of woodland trails to explore by walking or cycling so you can get closer to the flora and fauna in this enchanted setting.

Just a short distance away you can experience the spectacular scenery of open moorland, fertile valleys and picturesque market towns. You’re close to the sea too – why not visit the wide sandy beaches of Scarborough, see fishing boats in the port of Whitby or explore the old smugglers haunt of Robin Hoods Bay?

Revitalise yourself with a short winter break and experience the moors on a crisp winter day or try a summer holiday spending long, lazy evenings in lush green surroundings.

Forest activities

As well as miles of beautiful walks and cycle trails, you can go orienteering, follow nature trails and watch wildlife from our forest hides. There are also Forestry Commission Ranger-led walks and activities including the Dalby Forest Visitor Centre with its observatory and craft workshops.

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Unity College Faith School - Extracts from school prospectus

Welcome to Unity College

We never forget you’re trusting us with your child’s future. And for us that means not just academic achievement but happiness, confidence and personal development.

Education at Unity is about working with the whole child - he or she is more than simply a pupil. Like you, we want your child to be a supportive friend, a citizen of the local community and enjoy the freedom to learn unhindered.

We work hard to create an environment that encourages all of these things at the same time as embracing diversity and allowing children to realise their potential – no matter where they’re starting from.

We provide a Church of England education for those members of the community to whom faith is a vital part of their learning. However no one is excluded and everyone is invited to find out more about Christian faith and values.

We embrace everyone as a unique individual whatever their personal beliefs, culture or religion and consider it our duty to place your child at the centre of their own learning, helping them to achieve the best they can.

Sharon Goode, Principal

Meeting the needs of every child

If your child is facing challenging circumstances we’ll do our utmost to make sure they have the same opportunities as every other student and extra support – not just academically but in helping to build self-esteem and increase self-knowledge.

We provide a caring support network that joins together curriculum leaders, learning mentors and heads of house with SEN staff. By working in this way we can make sure that no one falls behind and that everyone reaches their individual potential.

We believe that your child’s happiness is a vital part of their education. That’s why we foster a caring and supportive atmosphere that aims to understand the ‘whole child’ and their unique situation. We aim to encourage and nurture students so that they can feel good about themselves and increase their self-confidence.

Learning Support Assistants are on hand to guide students during normal lessons and our Inclusion Faculty provides additional support outside the classroom. Every child has their own individual strengths and those with exceptional gifts and talents will also benefit from extra support and encouragement.

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Kersaint Cobb Natural Flooring - Extracts from product catalogue

Walk across the World…

…The hills of New Zealand, the beaches of India, the crests of Asia, the deserts of Africa and South America…

These are just some of the places where the story of our beautiful natural floorcovering range begins.

Subtle shades and rich tones have been sourced from the finest producers across the world. Their natural surroundings provide the inspiration for our traditional and modern designs that will bring character and richness into your home.

Explore our brochure and discover a creative and diverse collection of natural fibre floorcoverings. From the softness and warmth of wool to the exciting textures of grass, jute, coir and sisal, our selection reflects the variety and beauty of the natural world in which we live…

Jute

Soft and golden, the slender jute fibres from Bangladesh & India love the sun and the humid times of the monsoon season. This is reflected in its appearance when woven into gorgeous silky flooring.

Choose from machine made flat woven designs for a simple smooth surface, or try our more luxurious handspun styles; with chunky weaves and rich with natural colour they really highlight its natural source.

You’ll love jute in the quieter areas of your home and experience a calming, soothing feel. What’s more you can relax with the knowledge that jute is recyclable & biodegradable.

Grasses

The pale green and yellow hues of our seagrass are a natural reflection of the Vietnamese landscape where it is grown and harvested. After reaching China it is spun and woven into the most natural flooring we offer. With a thin latex backing seagrass will live and breathe in your home, ageing beautifully as its colour tone changes throughout its life.

For even more freshness choose our fine seagrass products, the fibres of which are harvested when the plant is much younger providing a more intense green colour and a vivid way to bring the outside into your living space.

For something durable and darker try fitting mountain grass. Its firm bronzed fibres act as a great contrast and offer a hardwearing option for the busier areas in your home.

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Communicare - Extracts from brochure

Communicare believe that quality of life for those with the most debilitating illnesses means care at home.

Quality isn’t just about providing medical support - it’s about empowering seriously ill patients to live as independently as possible and giving a voice to some of the most vulnerable people in society.

With skills and expertise matched by few other companies, Communicare only look after the most critically ill patients. Moreover, they have led the way in developing care for conditions previously considered only appropriate in a hospital or care home situation.

At the forefront of critical care, Communicare are changing perceptions about what is achievable for the most serious cases. They understand how to treat them in the best environment possible: the home, and excel in looking after patients with the following illnesses:

Multiple sclerosisMotor Neurone diseaseSpinal cord injuriesSpinal muscular atrophy and associated conditionsVentilator dependencyLearning disabilitiesSensory impairment

Communicare provide the kind of care that goes beyond medical needs and recognise the role that patients still have to play in the family and the community. They never forget that a patient is foremost a person and believe that “minimum care standards” are simply not an option.

80% of Communicare’s patients come to them after failed care.

What’s more their own record is 100% having not failed a single provision. By making Communicare first choice for these kinds of cases you’re more likely to improve the lives of patients through less disruption and a tailor made care team that really understands the specific needs of each individual. Not only that you’ll be able to forecast more reliably and avoid unplanned spending.

Every care team is hand-picked to meet the needs of each individual patient. This might seem excessive, but when you consider that most provisions fail due to a lack of understanding of the nature of the patient’s condition, then you’ll realise the value of this in delivering reliability and support over the long-term.

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Abel Alarms - Sales letter to existing customers:

How would you like to save £200 simply by upgrading to Dual Signalling?

Our records show you’re currently using BT Redcare – if you’re using a dedicated BT line for this changing to DualCom will save you hundreds of pounds every year on rental costs.

At the same time DualCom provides you with dual signalling by landline and the GPRS mobile phone network so an alarm can signal even after a landline fail or cut. This method is preferred by the Police Service because it reduces the number of false alarms resulting in less inconvenience for them and you!

DualCom’s advanced technology can use any telephone service provider so you don’t have to be using BT to benefit. In addition it’s recognised by all the major insurance companies as well as the Police and Fire Services and is already protecting over 50,000 premises across the UK.

A future proof service for the same cost

Upgrading your signalling system to DualCom will also help you avoid potential disruption as BT’s 21st Century Digital Phone Network Update is rolled out over the coming years – fitting is quick and easy too. Take a look at the enclosed brochure for more details.

As an approved supplier we can install DualCom for a one-off cost of just £80 which means it could pay for itself in your first six months use.

Here are five reasons why you should switch now…

• Dual Path signalling as standard• Switch before (date) and we’ll freeze maintenance costs for two

years• No need for dedicated BT telephone line saving on line rental• Compatible with any telephone service provider• Fewer false alarms

Contact us now and we’ll be delighted to quote you on the exact amount you could save. Telephone 08448 00 22 77 and you’ll be connected straight to your local branch or email to [email protected] marking Dualcom in the subject box.

Kind Regards

Joe HarrisCMC Information Systems Manager

PS. DualCom’s advanced technology means you’ll pay less for servicing too – for some systems this could mean a reduction of £50 a year!

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Taylor Ice Cream machines - Direct mail leaflet to accompany physical “Profit Calculator“

Take a look at our profit calculator and it’s easy to see how one of our machines could mean higher sales, larger returns and bigger profits for you.

By offering soft ice cream cones, desserts, American thick shakes, slush and smoothies you’ll be giving customers tempting reasons to visit your shop and come back for more!

Choose from our outstanding range of high-quality frozen product equipment and get ready to see your profits rise.

Just think how they could work for your business…

Take-aways… Many of the big chains are making money from our thick-shake machines already – why shouldn’t you?

Convenience stores… As an impulse purchase you can’t get much more tempting than an ice-cream cone or a refreshing slush – tap into this market now!

Cafes and restaurants… Customers always go for a frozen dessert – here’s one of the most profitable ways to get ice cream on your menu!

With over 35 years experience in the development, distribution and service of catering equipment, we are renowned for our dedicated after-sales support and the sole distributor of Taylor and Frigomat.

And remember with these reliable, high-quality machines, you won’t just be increasing sales – you’ll be earning a healthier profit on each sale too! So start calculating now and discover what they can do for your business…

For an informal discussion on any of our models and the likely returns, call us now on 0800 838896 or visit us at www.taylor-company.co.uk

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Taylor Ice Cream machines - Product Information leaflet for soft ice cream machines

Who can resist?

Enjoyed by everyone, soft ice cream cones are guaranteed to bring in customers. Our machines are attractive and highly visible which means your customers will be tempted to buy an ice cream every time. It’s a genuine, fun impulse purchase resulting in bigger profits for you.

Plus, you can add your own touch of individuality by adding a range of different toppings or by using the Flavor Burst™ system.

Benefits of selling soft ice cream:

• Quick and easy to dispense• 50% more profitable than wrapped ice cream• Cannot be kept in the home freezer – an impulse purchase that has to be

consumed on the spot• Different toppings let you cater for all tastes and all ages• Enjoy your share of the £200m soft ice cream market

Whatever the size of your business we have a model to suit. Take advantage of our FREE consultation service and we’ll help you to choose from a wide range of reliable, easy to use machines.

Features of our soft ice cream machines include:

• From 4-24 cones per minute• Cleaning cycles from 3-14 days• Modern innovative designs• Floor or counter options• Mix low warning light• Standby system• Electronic or manual controls• Pump and gravity-fed systems

Find out more…

Discover how to tickle your customer’s taste buds at the same time as earning a healthy profit. Call us now on 0800 838896 or contact [email protected] and we’ll be delighted to provide further information and advice.

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Taylor Ice Cream Machines - Targeted letter to Dairy farmers after an episode of The Apprentice

It’s so easy – even an apprentice can do it!

Dear (name)

If you watched last week’s Apprentice you probably smiled at Alan Sugar’s recruits attempting to develop an ice cream business on behalf of two dairy farmers.

But interestingly enough, even under difficult circumstances and with limited time available, the winning team still managed to turn in £1400 selling artisan ice cream at £1 per litre.

And if you look at the facts and figures behind the TV hype you’ll see that there really is a genuine opportunity to generate significant profits from this growing business.

When you consider that an average cost for producing high quality ice cream in just the same way, is just £3 per 5 litres, the profit margin for the winning team would have been a huge £560! That’s 40p for every litre sold! Can you think of a more profitable way to benefit from your excess milk?

With our artisan ice cream equipment and a small amount of training, it’s an opportunity that you could easily take advantage of.

With over 35 years experience in the development, distribution and aftercare of gourmet ice-cream equipment, we can help you create your own ice cream business. We’ll advise you on the equipment you need as well as install and maintain it. What’s more we’ll show you how to produce high quality gourmet ice-cream that’s just irresistible.

In addition we can help you to market it more effectively and continue generating sales long after Alan’s last candidate has been given their marching orders.

So if you want to find out more about how artisan ice-cream could add to your income, then please call us to arrange for a FREE, no-obligation consultation or visit our website on www.taylor-company.co.uk/artisan.

Yours sincerely(name, title)

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http://www.taylor-company.co.uk/artisan

http://www.taylor-company.co.uk/artisan





RS Components - Letter to accompany mini-catalogue request

Dear (name)

When you order components, tools, and equipment what are the most important things you look for in a supplier?

Our customers tell us it’s Service, Choice and Price. That’s why we give you FREE next day delivery from the UK’s largest range, provide FREE technical support and make sure that you always get the best value.

And what’s more, just for putting our service to the test you can receive a fantastic Gerber Multi-tool worth almost £40 absolutely FREE with your first order! - Read further and you’ll see how RS Components can offer you a range of benefits unmatched by any other supplier…

…Easy ordering from the biggest rangeYou can choose from over 135,000 products always in stock. Add to this a further 100,000 electronic and electromechanical items online, and you can see why we’re the UK’s leading distributor of industrial maintenance and repair products.

This mini catalogue focuses on process control and automation, but you can also browse our complete product range on our website, by catalogue or on CD-Rom. Go to rswww.com or call 08457 201201 now, and we’ll send you our latest catalogue which includes detailed technical information and over 6000 new items!

Just think how much time you could save searching for the right product by having everything you need in one place, and many of our products available in small quantities too. Even better you can place your orders to suit the way you work – by web, email, phone, fax or over one of our RS Components counters.

…Free technical SupportWhen you need technical advice the last thing you want to do is wait. From 24/7 access to our online technical zone with over 90,000 datasheets, to our team of over 60 engineers and technicians on the other end of a telephone, you’ll always be able to get the information you need. With an in-depth knowledge of our entire range they can help you to choose the best and most cost-effective item for your needs and help to make sure you’re compliant with any legislation.

…Guaranteed DeliveryHow soon do you need your order? Tomorrow? Later today? Sooner? - Our standard is Next Day Delivery if you order anytime before 8.00pm – and that’s guaranteed.

If you need it before then you can choose our same-day courier services with prices from as little as £7.50. And, if it really can’t wait, you can pick up your items at one of our counters within 15 minutes of your phone or fax order!

Discover more about our comprehensive range and excellent service – just go to rswww.com or call 08457 201201 for our latest catalogue. And remember as soon as you place your first order we’ll send you that Gerber Multi-tool absolutely FREE! Act now to make sure of your free gift while stocks last!

Yours sincerely

(name, title)

P.S. We regularly price-check against our competitors so you can be sure you’re always getting the best value for all your components, tools and equipment – compare our prices now.

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PC World - Letter accompanying updates to support package binder

Dear (name) Welcome to PC Performance Update – Spotlight on PC Security

Welcome to our first update: ‘Spotlight on PC Security’. As concerns about stolen identities and computer hackings are rising, it is vital that your precious photographs and work files are safe. So, we’re covering topics such as virus protection, updating your systems and general PC security. These are the first jargon-free inserts intended to go inside your binder – so watch out for more!

Think Data Backup1 before it is too late!

We are all storing more and more precious photos, downloaded music or work files on our PCs, but many of us are failing to take basic steps to ensure that our data is backed up and secure. But don’t worry, with PC Performance you have access to the ideal solution – our new Data Backup Service! This unique remote storage system, encrypted and password-protected also enables you to access your files from anywhere at anytime. There is still time to claim your Free 1 GB data storage, go directly to: http://support.pcworld.co.uk/keepitsafe and register.

Peace of mind with PC Performance

Remember that free computer courses are also now included in your package. To find out more, go to FREE online support at http://support.pcworld.co.uk. Registration is easy, as you only need your PC Performance number.

Finally, thank you again for choosing PC Performance – your Complete PC Support Package. This great package gives you total computer support for as long as and whenever you need it. Happy computing!

Yours faithfullyJon NaylorPC World Service Director

1 excludes Apple Macs. A broadband connection required.

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http://support.pcworld.co.uk/keepitsafe

http://support.pcworld.co.uk/keepitsafe

http://support.pcworld.co.uk

http://support.pcworld.co.uk





Geosynthetics - Extracts from technical literature

Rock Box gabions and mattresses provide a robust and attractive solution for erosion control, protection and retaining structure problems. Strong, stable and flexible, Geosynthetics’ Rock Box gives you exceptional performance in these demanding situations.

Heavily galvanised woven wire and a durable construction make Geosynthetics’ Rock Box ideal for:

• Retaining walls• River training• Erosion Control• Soil conservation• Marinas and seashore protection• Landscaping• Structure protection• Canal, river and dam lining• Flood protection.

Filled with local stone they can easily blend in with the local surroundings. Unlike concrete or other solid structures, Rock Box gabions and mattresses allow vegetation to flourish. This gives an attractive appearance that reduces the visible impact of the structure and enhances the natural landscape.

AestheticsWhen used for walls the rigid construction provides straight edges and clean outlines for a neat ordered appearance. For a more natural situation planting can be encouraged to allow them to blend in with the local environment.FlexibilityBecause of their ability to settle without fracture, they are ideal for constructing on unstable ground. This ability is even more important in fast moving water situations where other solutions could be undermined.Strength and stabilityThe strength and flexibility of the steel wire construction enables Rock Box gabions and mattresses to easily withstand and absorb the forces of generated by retained earth or flowing water. And because every join is twisted together three times this also gives them excellent rigidity resulting in long-term stability.Corrosion resistanceEvery surface of the steel wire construction is heavily galvanised to BSEN ISO 10244-2, giving the zinc coating an average of 40 years life in exposed situations. What’s more as acid rain levels continue to decline this lifespan is expected to increase. This tough protective coating is achieved by total immersion of the steel into molten zinc, which is metallurgically bonded to the steel. This process also protects the steel from corrosion even when the galvanising becomes chipped or scratched.DurabilityThe combination of strength, stability, flexibility and corrosion resistance makes Rock Box gabions and mattresses extremely durable, giving you the reassurance of long-term performance Moreover its efficiency increases over time as the voids are filled with soil or silt, and this increases further still when vegetation becomes established.DrainageThe design of Geosynthetics Rock Box gabions and mattresses makes the naturally free draining to further improve performance an avoid rainwater build-up.Cost effectiveRock Box gabions and mattresses have been developed to provide an economical answer to erosion control, protection and retaining. Here are some of the key features that help you to save money:

• Low maintenance• Easy to construct on site• Easily assembled with non-skilled labour• Minimal preparation required for foundations• No need for additional, costly drainage systems• Easy to handle and transport

New applications for gabions and mattresses are regularly developed, increasing the versatility of this product. With our experience across a wide range of installations, we can provide expert advice on how to achieve the most cost-effective and efficient solution using Rock Box.

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Magazine article

Give us this day

I'd always wanted one, but could never seem to justify the expense along with all the other outgoings. So when my sister offered to buy me a breadmaker for my birthday I

said yes (perhaps a little too quickly) Well, I figured she couldn't afford the holiday home in France.

I'm not one for kitchen gadgets. I can't stand all those things you see in the

Innovations catalogue: thimble size processors to chop a teaspoon of parsley or a plastic cow to tell you if your milk has gone off.

But I have two problems when it comes to bread.

Firstly I like bread. And when I say bread I mean bread. Not those white pasty squares

with a two-week shelf life, and definitely not those pre-baked crusts with hot air in the middle that some restaurants like to serve in a wicker basket with mean little packs of

rock-hard butter.

Whether it's a chunky corner of crusty white bread with really good cheddar and astringent pickle, or a thin slice of dense malted brown and cured herrings, it doesn't

really matter. As long as it's something that tastes and smells like it's been cared about rather than something from a factory.

The second problem is money (or not enough of it); all this handcrafted slow-food

carries a premium. And, as in most families there are other priorities for the household income, so the daily bread normally ends up as a supermarket loaf (and I'm sorry

Tesco and Sainsbury's but 'Finest' and 'Taste the difference' seem more an exercise in raising margins than raising quality)

I've tried making bread at home with varying results, from indifferent to inedible. I can

knock out pastry without thinking about it but I must have missed out on the kneading gene. So the idea of effortlessly throwing in a few ingredients and pressing a button

before going to bed then waking up in the morning to the smell of freshly baked bread had appealed for some time...

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Extracts from an article in a London Hotel’s in-house magazine

Premium Bond

Said to have more "By Royal Appointment" awards than any other street in London, Bond Street lives up to its reputation as the most exclusive thoroughfare in the capital.

From an unlikely beginning as a swampy area close to a plague pit, the street was

named after Sir Thomas Bond the financial controller at the court of King Charles 1 in the 17th century. But it was only in the 1850's that Bond Street got into its stride as the

place for high society to practice its retail therapy - in that sense little has changed.

I always like to start from the Oxford Street end to give you that sense of leaving the high street behind for something a little more rarefied. To some extent you leave the

crowd behind too (and even if it's busy you're more likely to be squeezing past a Loius Vuitton handbag than a rucksack)

If there is such a thing as High Fashion then Bond Street is its peak. Where else in the

UK outside of a department store would you find Prada rubbing shoulders with Alexander Mc Queen or Yves St Laurent within a stones throw of Chanel? Add to that

Armani, Donna Karan, D & G and Gucci and you can understand why it's the favourite destination for the capital's well-heeled. But as well as these bastions of the fashion

establishment there's still room for more edgier, offbeat designers. It's labels like the quirky Miu Miu or the outrageous couture of Etro that rescue Bond Street from catwalk

convention.

Another thing that elevates Bond Street to its special status and prevents it from becoming yet another "retail experience" is the collection of fine art galleries and

auction houses that sit discretely between the mannequined windows. Sothebys is of course one of the most famous, but what's not as well known is that inside you'll find a

wonderful café. Small but elegant, it's the perfect place for a late breakfast when you're beginning to flag (I recommend the wonderfully creamy scrambled eggs...

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