Sell your house fast by depersonalizing and de cluttering your space!
Designed to SELL! to Sell.pdfHome Staging is NOT decorating, fluffing, interior design. Instead,...
Transcript of Designed to SELL! to Sell.pdfHome Staging is NOT decorating, fluffing, interior design. Instead,...
Designed to SELL!
THANK YOU FOR INVITING US IN
TO SPEAK WITH YOU TODAY
Refreshments courtesy of
Cathy Edwards
Senior Loan Officer
NMLS#557382
Michelle MacDonald,
A.I.F.L. Interior Design
Grand Entry Home Staging by Envisage Interiors
Interior Designer since 1984
Wendy Geise, M. Ed ASP® IAHSP
Goals for today’s
workshop
How proper Staging helps your listing appeal to a
wide range of Buyers
Specific tips and techniques to assist your clients
Tools for your Realtor® tool kit
Hands-on practice
Answer your burning questions and concerns
regarding Staging!
Activity:Write down your most burning questions about
Staging on the sticky note and place it in the
designated spot on the wall. We will answer your
questions!
Question…
Who has a definition of Staging
they would like to share?
Definition of Staging
Home Staging is professionally preparing a house for
sale, so that it will appeal to the most buyers and
generate the highest price, in the least amount of
time on market. Staged Homes traditionally
present themselves better than the competition
by being clean, clutter-free, and ready to show to
prospective buyers.
Home Staging is NOT decorating, fluffing, interior
design. Instead, Home Staging is detailing, de-
cluttering, depersonalizing and preparing a seller's
home to give it a "model home" appearance so that the potential buyer can "see“ themselves
living in the home.
Staging should evoke…
Mood
Feelings
Emotions
CODE OF ETHICS
The Golden Rule!
Keeping the needs of both Seller and Buyer in
mind
Practice in a responsible, honest, equitable, and
trustworthy manner; Never misleading or deceptive
Safety Knives and weapons stored out of sight
No children’s names visible
FUD
Enlist the help of
-FEAR
-UNCERTAINTY
-DREAD
Home vs. House
HOME
Where you live
and relax
Reflects your
personal style and
taste
A private space or
retreat
HOUSE
A product
marketed to the
public
Should appeal to
a wide range of
buyers
Offers neutral
decor
Top 10 Challenges We See in Homes…
Raise your hand if you’ve ever
encountered…
10. Evidence of pets
9. Your family…not mine! (family photos, religious art,
etc)
8. Lacks cleanliness
7. Unpleasant odors
6. Worn out accessories and furniture
5. Overgrown landscape
4. Poor lighting
3.”Skittles” rooms
2. Not quite vintage
And for number 1…
CLUTTER!!!!!
That’s why working with a knowledgeable realtor® or
Staging professional is important! We are a fresh set
of trained eyes for a property! We know what Buyers
are looking for!
“Buyers Only Know What
They See...
Not the Way it’s
Going to Be!”
— Barb Schwarz
Creator of Staged Homes®
Here are a few photos I just
pulled from TMLS the other
day!
To whom is this house being marketed?
Just a few more…What is this
room/house saying
to buyers?
Focal point of this
room?
Proper Staging would help
this house sell! Research
indicates: Staged homes SELL FASTER
Bring TOP DOLLAR!
Staging is not expensive! Instead of
spending money on Staging think of it this
way:
“A minimal, upfront investment in Staging
costs less than your first price reduction!”
Recently Staged in Raleigh
(before)
Have you
ever seen
this?
A LOT of stuff
in a SMALL
space!
Recently Staged in Raleigh
(after)
• Rugs
removed
• Furniture
edited
• Living
spaces
clearly
defined
Just a few stats…
Activity
Let’s put your prior knowledge into action!
Stage it!
Framing activity
The Ideal
Life Cycle of a Listing
6-12 months out-begin purging/sorting, seed
lawn, replace dead plants/bushes, gutter
maintenance, pressure wash and paint exterior as
weather permits, repairs and removal of popcorn
ceiling
3-6 months-pack up seasonal clothing, HVAC
serviced and cleaned
1-2 months-professional cleaning, window
washing, interior paint
At any point along the process-contact home Staging professional
Now let’s get specific about
getting a house ready for
listing!
The Nuts & Bolts of Preparing
a House for Listing
First Impressions/Curb
Appeal
Fresh paint on front door and house if needed
Up to date hardware
Potted plants
Enlist the help of a professional arborist if needed
Clean walkways and paths
Manicured lawn and plants
Porch furniture if applicable i.e. pair of white
rocking chairs
Organizing and Purging
Collect and label five sturdy boxes:
1. “I LOVE it!”
2. “Puzzled but can’t toss it”
3. “Pack and store for new home”
4. “Donate”
5. “Trash” or use a garbage bag
Items Clients Need to
Pack Away…
Valuables and breakable items
Personal photos, artifacts, awards, trophies, etc.
Religious artifacts (crosses, menorahs, shrines, etc.)
Collections-3 or more of anything makes it a
collection (Teddy Bears, Dolls, etc)
Heavily perfumed items (incense, plug-ins, etc)
Shredding Sensitive
Documents
Marrins Mooving Service (shreds every Tuesday)
Shimar Recycling
http://www.shimar.com/serviceshred.html
Pristine Clean!
Buyers will be turned off if a house is not clean! Don’t
be afraid to tell your Sellers that you recommend a
professional cleaning to all your clients.
Bathrooms and kitchens should shine! There should
be no evidence of mold-replace caulk if necessary.
Have grout cleaned if necessary (Stanley Steemer
offers this service at a very reasonable rate). Cloudy
shower doors need to shine!
All Neat and Pretty!!
Surfaces & Finishes
(Allowances are so passe!)
Flooring-carpet, wood, tile
Ceiling-Paint, popcorn
Countertops-granite, epoxy paints
Wallpaper!
Repairs
Now is the time to fix everything on that list! Explain
to Sellers that they will have to do it at inspection
time anyway so it’s better to promote the house the
best way possible early on to bring those offers!
Windows should open and close easily
Screens labeled, cleaned, and stored
Appliances should be in good working order or
replaced
Check for cracks in walls, tiles, etc.
Basically anything on that “Honey Do
List” needs to be done BEFORE listing!
Lighting General-conveys with property
Task-defines function of area
Ambiance-sets the mood
Natural light (think of Winter showings vs. Summer)
Paint
If your interior or exterior paint shows wear or is taste
specific in color, now is the time to paint! Light, bright,
and airy helps bring offers. Dark colors should be
avoided, and can often make a room appear smaller
than it actually is!
We have some favorites, we’d love to share with you!
Pale, warm grays or greige are popular and neutral!
Wendy’s favorites: Sherwin Williams Repose Gray,
Accessible Beige or Benjamin Moore Classic Gray, or
Edgecombe Gray
Michelle’s favorites: Sherwin Williams Accessible Beige,
Agreeable Gray, Balanced Beige, Classical White,
Relaxed Khaki or Behr Smooth Stone, Benjamin Moore
Classic Gray or Ralph Lauren Squire
Must-Have Accessories Entryway large flower pots
Wall mirror
Large bowl
Tray
Books
Vase-medium to large
Throw
Pillows
New towels
Large soaps
Greenery
Blackboard with local events and school activities, community info
Accessories can help define the function of a space. The Bowling Ball Rule!
Window Treatments
Clean windows!
Not taste specific or blocking natural light
Simple is better
Show off the views!
Furnishings
Furniture layout-traffic patterns and gathering
area-help define the space
Accessories-less is more, enhance
Art-moves you through the space-should not be
taste specific
Staging….Ready, set, SELL!
Set the stage for your listing with appropriate
furnishings and accessories that highlight the
positive features of the home.
Instruct your clients to be ready for showings: Neat
and tidy, lights on, soft music, pleasant aromas,
toilet lids down, sink clean, toys under bed, fluffy
and clean towels displayed, yard maintained!
A recent listing in
Hope Valley!
The homeowner agreed to paint the master
bedroom of this 1960 ranch. The result-lighter and
brighter!
Squeezing out EQUITY!
Before After!
Junk Room vs. Second bedroom
Proper Staging Incites
the 5 Senses!
Visual-creating a mood
Touch-how does it feel?
Aroma-neutral but comforting
Audio-balance of energy and tranquility
Taste-does your home leave a good taste in
potential Buyers’ mouths? Offer a tasty treat!
(seasonal)
How do I offer Staging
services without offending
my client?
“I offer a Home Staging Consultation as a
standard part of my listing services.”
“A professional Home Stager will be able to give
us both an unbiased opinion about how the
house will be perceived by potential Buyers.”
Now let’s apply what we’ve
learned to your listings!
Who would like to volunteer to share their listing?
How could we improve this listing?
You can always call on a
Staging Professional!
We offer a variety of services for every situation and
for every budget. We can do as little or as much as
clients need!
Walk & Talk
Written consultations
Hands-on Staging of occupied home
Vacant Staging for unoccupied home
Ask about our Realtor® programs!
Questions, Concerns?
Thank you for your time!