Designed to SELL! to Sell.pdf Home Staging is NOT decorating, fluffing, interior design. Instead,...
Embed Size (px)
Transcript of Designed to SELL! to Sell.pdf Home Staging is NOT decorating, fluffing, interior design. Instead,...
Designed to SELL!
THANK YOU FOR INVITING US IN
TO SPEAK WITH YOU TODAY
Refreshments courtesy of
Senior Loan Officer
A.I.F.L. Interior Design
Grand Entry Home Staging by Envisage Interiors
Interior Designer since 1984
Wendy Geise, M. Ed ASP® IAHSP
Goals for today’s
How proper Staging helps your listing appeal to a
wide range of Buyers
Specific tips and techniques to assist your clients
Tools for your Realtor® tool kit
Answer your burning questions and concerns
Activity: Write down your most burning questions about
Staging on the sticky note and place it in the
designated spot on the wall. We will answer your
Who has a definition of Staging
they would like to share?
Definition of Staging
Home Staging is professionally preparing a house for
sale, so that it will appeal to the most buyers and
generate the highest price, in the least amount of
time on market. Staged Homes traditionally
present themselves better than the competition
by being clean, clutter-free, and ready to show to
Home Staging is NOT decorating, fluffing, interior
design. Instead, Home Staging is detailing, de-
cluttering, depersonalizing and preparing a seller's
home to give it a "model home" appearance so that the potential buyer can "see“ themselves
living in the home.
Staging should evoke…
CODE OF ETHICS
The Golden Rule!
Keeping the needs of both Seller and Buyer in
Practice in a responsible, honest, equitable, and
trustworthy manner; Never misleading or deceptive
Safety Knives and weapons stored out of sight
No children’s names visible
Enlist the help of
Home vs. House
Where you live
personal style and
A private space or
marketed to the
Should appeal to
a wide range of
Top 10 Challenges We See in Homes…
Raise your hand if you’ve ever
10. Evidence of pets
9. Your family…not mine! (family photos, religious art,
8. Lacks cleanliness
7. Unpleasant odors
6. Worn out accessories and furniture
5. Overgrown landscape
4. Poor lighting
2. Not quite vintage
And for number 1…
That’s why working with a knowledgeable realtor® or
Staging professional is important! We are a fresh set
of trained eyes for a property! We know what Buyers
are looking for!
“Buyers Only Know What
Not the Way it’s
Going to Be!” — Barb Schwarz
Creator of Staged Homes®
Here are a few photos I just
pulled from TMLS the other
To whom is this house being marketed?
Just a few more… What is this
Focal point of this
Proper Staging would help
this house sell! Research
indicates: Staged homes SELL FASTER
Bring TOP DOLLAR!
Staging is not expensive! Instead of
spending money on Staging think of it this
“A minimal, upfront investment in Staging
costs less than your first price reduction!”
Recently Staged in Raleigh
A LOT of stuff
in a SMALL
Recently Staged in Raleigh
Just a few stats…
Let’s put your prior knowledge into action!
Life Cycle of a Listing
6-12 months out-begin purging/sorting, seed
lawn, replace dead plants/bushes, gutter
maintenance, pressure wash and paint exterior as
weather permits, repairs and removal of popcorn
3-6 months-pack up seasonal clothing, HVAC
serviced and cleaned
1-2 months-professional cleaning, window
washing, interior paint
At any point along the process-contact home Staging professional
Now let’s get specific about
getting a house ready for
The Nuts & Bolts of Preparing
a House for Listing
Fresh paint on front door and house if needed
Up to date hardware
Enlist the help of a professional arborist if needed
Clean walkways and paths
Manicured lawn and plants
Porch furniture if applicable i.e. pair of white
Organizing and Purging
Collect and label five sturdy boxes:
1. “I LOVE it!”
2. “Puzzled but can’t toss it”
3. “Pack and store for new home”
5. “Trash” or use a garbage bag
Items Clients Need to
Valuables and breakable items
Personal photos, artifacts, awards, trophies, etc.
Religious artifacts (crosses, menorahs, shrines, etc.)
Collections-3 or more of anything makes it a
collection (Teddy Bears, Dolls, etc)
Heavily perfumed items (incense, plug-ins, etc)
Marrins Mooving Service (shreds every Tuesday)
Buyers will be turned off if a house is not clean! Don’t
be afraid to tell your Sellers that you recommend a
professional cleaning to all your clients.
Bathrooms and kitchens should shine! There should
be no evidence of mold-replace caulk if necessary.
Have grout cleaned if necessary (Stanley Steemer
offers this service at a very reasonable rate). Cloudy
shower doors need to shine!
All Neat and Pretty!!
Surfaces & Finishes
(Allowances are so passe!)
Flooring-carpet, wood, tile
Countertops-granite, epoxy paints
Now is the time to fix everything on that list! Explain
to Sellers that they will have to do it at inspection
time anyway so it’s better to promote the house the
best way possible early on to bring those offers!
Windows should open and close easily
Screens labeled, cleaned, and stored
Appliances should be in good working order or
Check for cracks in walls, tiles, etc.
Basically anything on that “Honey Do
List” needs to be done BEFORE listing!
Lighting General-conveys with property
Task-defines function of area
Ambiance-sets the mood
Natural light (think of Winter showings vs. Summer)
If your interior or exterior paint shows wear or is taste
specific in color, now is the time to paint! Light, bright,
and airy helps bring offers. Dark colors should be
avoided, and can often make a room appear smaller
than it actually is!
We have some favorites, we’d love to share with you!
Pale, warm grays or greige are popular and neutral!
Wendy’s favorites: Sherwin Williams Repose Gray,
Accessible Beige or Benjamin Moore Classic Gray, or
Michelle’s favorites: Sherwin Williams Accessible Beige,
Agreeable Gray, Balanced Beige, Classical White,
Relaxed Khaki or Behr Smooth Stone, Benjamin Moore
Classic Gray or Ralph Lauren Squire
Must-Have Accessories Entryway large flower pots
Vase-medium to large
Blackboard with local events and school activities, community info
Accessories can help define the function of a space. The Bowling Ball Rule!