Design your emails for interruption
10
Design your emails for interruption Let’s have a look at some facts
description
"How many times have you seen people getting on and off of a bus or train while they are reading something on their phone? This could well be an important email that they are trying to finish reading before their next interruption or even during their next interruption." by James Cacchioni
Transcript of Design your emails for interruption
Design your emails for interruptionLet’s have a look at some facts
People are doing other things while reading email
70% of respondents multitask at least once a week; 49% do so daily.
(Source:http://mashable.com/2011/11/10/smartphone-multi-tasking/)
People are doing other things while reading email
Where are people using mobile devices?
84% at home
80% during miscellaneous downtime throughout the day
76% waiting in lines of waiting for appointments
69% while shopping
64% at work
62% while watching TV (alt. study claims 84%)
47% during commute in to workSource: Compete's Quarterly Smartphone Report
Enlightening Statistics
Smartphones are the most frequent companion devices during simultaneous usage
Emailing (60%), internet browsing (44%), and social networking (42%) are the top 3 activities performed during simultaneous screen usage
78% of simultaneous usage is multitasking
Source: http://blog.hubspot.com/blog/tabid/6307/bid/33565/34-Enlightening-Statistics-Marketers-Should-Know-About-Multi-Screen-Usage-Google-Data.aspx
67 % of emails are not even mobile friendly - never mind designed for
interruption
Responsive design (18%) is more popular than mobile aware design
(16%) as a mobile email optimization technique
www.linkedin.com/company/striata
@Striata
+27 11 530 9600 South Africa
Striata eMarketing
