Design Toolbox — teaching design, its processes & methods

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    11-Aug-2014
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‘Design Toolbox’ was a 3-week design class that examined a practical understanding of design, its process and methods through inputs, hands-on sessions and small assignments. Taught at University of Applied Sciences Potsdam, Germany in October 2013.

Transcript of Design Toolbox — teaching design, its processes & methods

  • Jentsch Jordan Design Toolbox practical understanding of design, its process and methods for
  • Hello Note: These is both the edited slide deck as well as the documentation of a 3-week design class from October 2013
  • tell What is design?
  • tell What is design? Or what is it not?
  • defined Design is not for philosophy its for life. Issey Miyake, Fashion Designer
  • defined To design is to devise courses of action aimed at changing existing situations into preferred ones Herbert Simon, nobel laureate
  • defined To design is to plan, to order, to relate and to control. Emil Ruder, Swiss typographer
  • model Design ladder for evaluating design maturity Stage 3: Design as strategy Design forms a part of the organisations strategy Stage 2: Design as process Design is a part of product development and other processes Stage 1: Design as styling Design is used for improving the appearance of products or services Stage 0: No design Design plays no role in product or service development B. De Mozota (2003): The Economic Effects of Design, 2003; Design Creates Value, 2007); Icons: Olivier Guin
  • model Relationships between a design function and the larger supported organisation Separate Design as external resource S. Junginger (2012) Peripheral Design as part of the organisation Central Design at the core of the organisation Integrated Design integral to all aspects of the organisation
  • model Stratification of Design (Thinking) Large Scale Systems Policy Design Systems Design Environment Public Service Infrastructure Level of Complexity Systems & Behaviour Urban Planning Service Design Architecture SMEs Strategic Design Culture Artefact & Experience Engineering Interaction Design Human Computer Interaction User Experience Anthropological Design Human Centred Design Artefact Product Interior Fashion Jewellery S. Di Russo (2013): http://ithinkidesign.wordpress.com/2013/03/26/design-wars/ Graphic Web & New Media
  • model Stratification of Design (Thinking) Artefact Example: car2gos Smarts Fashion Graphic Interior Jewellery Product Web & New Media Photo: Daimler AG (2012)
  • model Stratification of Design (Thinking) Artefact & Experience Example: car2gos mobile app Anthropological Design Engineering Interaction Design Human Centred Design Human Computer Interaction User Experience
  • model Stratification of Design (Thinking) Systems & Behaviour Example: car2gos car access system Architecture Culture Service Design SMEs Strategic Design Urban Planning Photo: Daimler AG (2012)
  • model Stratification of Design (Thinking) Large Scale Systems Example: Dedicated parking spaces for car sharing in Berlin Environment Policy Design Public Service Infrastructure Systems Design
  • defined Design is a creative activity whose aim is to establish the multi-faceted qualities of objects, processes, services, and their systems in whole life cycles. The International Council Societies of Industrial Design (icsid) Icsid (2006): Definition of Design. http://www.icsid.org/about/about/articles31.htm
  • find Collect 1 example: artefact artefact and experience systems and behaviour large scale systems
  • outcome
  • tell Whats the role of the designer?
  • outcome
  • outcome
  • model The expanding role of the designer over history Pre-industrial society: design-craftsperson Industrial revolution: separation of making and styling 1960s: Designers work in multi-disciplinary teams 1970s: Designers as end-user expert, Papaneks book 1980s: Design & business innovation, design management 1990s: Experience and brand, the internet L. Tan (2009): Seven new roles designers are playing in public life: http://imagination.lancaster.ac.uk/downloads/_assets/dpc2009/presentations/Lauren_Tan_DPC2009.pdf
  • model Designers roles in a design team Investigator Catalyst Communicator Manager Artist Northumbria University (2009): Designers Roles in a Design Team: http://www.designcollaboration.org/resources/roles/designer-roles.php
  • model Seven new roles of designers Designer as co-creator Designer as researcher Designer as communicator Designer entrepreneur Designer as capability builder Designer as facilitator Designer as strategist L. Tan (2009): Seven new roles designers are playing in public life: http://imagination.lancaster.ac.uk/downloads/_assets/dpc2009/presentations/Lauren_Tan_DPC2009.pdf
  • tell How do design processes look?
  • model Design process (after Tim Brennan) ? $ Dubberly Design Office (2004): How do you design? A compendium of Models, http://www.dubberly.com/articles/how-do-you-design.html
  • br ie f c re on vi ce ew pt f re eas vi ib ew ili ty model The double diamond design process model Discover Define Develop Design Council (2005): The Design Process, http://www.designcouncil.org.uk/designprocess Deliver
  • model Design process model by Alice Agogino Define Prototype Evaluate Dubberly Design Office (2004): How do you design? A compendium of Models, http://www.dubberly.com/articles/how-do-you-design.html
  • model Design Thinking Process Model by HPI School of Design Thinking Understand Observe Point of View Ideate Prototype Test HPI School of Design Thinking (2007): Kernelemente, http://www.hpi.uni-potsdam.de/d_school/designthinking/kernelemente.html
  • model Characteristics of design thinking processes User-centred Iterative Collaborative designing for human beings and their needs in steps towards a solution that solves the problem working with others from design & other disciplines
  • model Design process archetype: Analysis, Synthesis (after Koberg and Bagnall) Process Input Analysis Synthesis Output Dubberly Design Office (2004): How do you design? A compendium of Models, http://www.dubberly.com/articles/how-do-you-design.html
  • model Rational Unified Process (after Phillippe Kruchten) Phases Inception Elaboration Construction Major Milestone Internal Release External Release Transition Iterations Business Modelling Requirements Analysis & Design Implementation Test Deployment Configuration & change management Project management Dubberly Design Office (2004): How do you design? A compendium of Models, http://www.dubberly.com/articles/how-do-you-design.html
  • Proposal ADD Definition to ADA Alpha ADB Beta D re ec le isi as o e nt pu o bl ic l D re ec le isi as o e nt as o Be ta ha y D de ec ve isi lo on p t an o A lp D de ec fi isi ne o n model Product Delivery Process in Nokias HERE organisation ADR Release
  • interview Ask an established designer about her / his design process
  • how-to Ideas for interview questions Whats your role as a designer? Whats your ideal design process? Whats your actual design process?
  • how-to Interview for empathy Ask why. Never say usually when asking a question. Encourage stories. Look for inconsistencies. Pay attention to nonverbal cues. Dont be afraid of silence. Dont suggest answers to your questions. Ask questions neutrally. Dont ask binary questions. Only ten words to a question. Only ask one question at a time, one person at a time. Make sure youre prepared to capture. d.school (2010): bootcamp bootleg, http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf
  • tell How was your interview? What did your learn from your interviewee? What is her / his role as designer? How much do our discussed process models match her / his working reality?
  • outcome