Design Thinking: The one thing that will transform the way you think
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Transcript of Design Thinking: The one thing that will transform the way you think
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transformThe one thing that will
how you thinkby @petesena
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imagine athat can bene3it real people
new product
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Any app/Api Amazon Basecamp Evernote Facebook Google Maps LinkedIn Pinterest Salesforce Snapchat Trello Twitter Twillio Waze Yelp Youtube
Any Object Animals Automobiles Bank Accounts Camera Clothing Collectibles Food Games Homes Laptop Secrets Tablet Weather
Audience Type or Behavior Amputees Busy Parents Frequent online shoppers Forgetful Millenials Healthcare Practitioners Prescription drug users Small Business Owners Sports Fanatics Teachers Third World Government of3icials Time-‐starved Technophiles Underprivileged Children
appS + ObjectS + AudienceS
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Time's up!
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designthinking
Critical Thinking
Problem Solving
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designthinking
is a process for solving complex problems through observation
and iteration
@petesena -‐ on “what is design thinking?”
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designthinkingObservation
(Authentic, Empathy)Iteration
(Test, Validate, Repeat)
-‐Design Thinkers Academy
is the glue between all disciplines
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Minds are like parachutes; they only function when open.
-‐ Thomas R. Dewar
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problem
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empathy
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open mind
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curiosity
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commitment
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FRAMINGMAKINGVALIDATINGIMPROVING
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questioneverything
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connectthedots
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disruptby design
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build itJust go
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iterationunlocks innovation
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collaborationInnovation through
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improvewhat is, to create something new
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businessTaking enterprise creativity to the next level
benefits
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Innovators'circle
Welcome to the
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DONT CELEBRATE failure LEARN FROM IT
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-‐ Rudyard Kipling
storiesit would never be
forgotten
If history were taught in the form of
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culture of
collaboration
It fosters a
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naturalLeaves room for
growth
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design thinking is ourvehicle to solving HUMAN
WANTS & NEEDS
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neverstop
learning
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Let’s change the worldby design
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Let’s change the worldby design
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Let’s change the worldby design
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Let’s change the world
by design
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Let’s change the world
by designGo open your #ideaParachutes
via @petesena
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Let’s change the world
by designGo open your #ideaParachutes
via @petesena