Design Thinking, Strategy& Innovation Center for …...ÁlvaroMárquez(ECD, EVRY Strategic Design...
Transcript of Design Thinking, Strategy& Innovation Center for …...ÁlvaroMárquez(ECD, EVRY Strategic Design...
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Design Thinking, Strategy & Innovation
Research seminar,Center for Service Innovation
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09:00 - 09:15 Welcome by Evry
09:15 - 10:00Service Design for Enhanced Customer Engagement and ExperienceLinda Hollebeek (NHH/CSI)
10:00– 10:45EVRY in the Age of Strategic Design - a practitioners viewÁlvaro Márquez (ECD, EVRY Strategic Design Lab & Method Inc.) Daniel Grönquist (MD, EVRY Strategic Design Lab & SVP EVRY ASA)
10:45 – 11:00 Break
11:00 – 11:45Design thinking and innovation: Creating a common languageAnnita Fjuk (Fellow Telenor Research & Research Director of Design Thinking at CSI)
11:45 – 12:30 Design thinking and MarketingTor Wallin Andreassen (Professor NHH & Managing Director CSI)
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EVRY in the Age of Strategic Design- a practitioners view
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PRESENTATION TITLE8
Finding new opportunities and exploring new business models
New concepts
Designing and developing digital business
New services
Accelerating digital business
New possibilities
The role of Designin EVRY
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• World class design studio• Experience design• Premium design craft• Design thought leader
• Strategic design capability• Finding business opportunities• Stronger client relationships• Enabling digital advantage
• Deep client partnership • Industry experience• Delivery capability• Operations quality• Deep technology
EVRY Strategic Design Lab
EVRYMethod
Strategic Design Methodologyto identify your Digital Advantage
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Decem
ber 201610
Nordic presence,international networkIn collaboration with Method, the award-winning world-leader in experience design, EVRY Strategic Design Lab help navigate new opportunities and bring them to life.
Locations:
– Sweden: @Skrapan, Stockholm
– Norway: @Fornebu, Q1 2017
– London: @TOG/Paddington 2017
– Other locations: TBA
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Value proposition
Strategy as exploration and innovation for value creation
Emergent strategy
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Scenario)thinking)and)service)design)capabilities)for)service)innovation)
Daniel!Grönquist!c
!,!Annita!Fjuk!b,a
!,!Berit!Lindquister!a
!
c
!Principal,!Bekk!Mgmt!Consulting!and!research!partner,!Center!for!Service!Innovation/NHH.!(Invited!and!attending!OFF.)!
b,a
!Program!Director,!Telenor!Group!and!Center!for!Service!Innovation/NHH!
a
!Researcher!and!Teacher!Service!Design,!School!of!Architecture!and!Design,!Oslo!and!research!partner,!Center!for!
Service!Innovation/NHH!
“…!to!innovate!successfully!one!must!develop!an!idea!about!what!people!will!value!in!the!future,!visualize!possible!propositions!and!engage!in!a!debate!with!users!and!stakeholders.!Collaboration!between!the!different!disciplines!both!in!and!outside!the!company!is!key!in!this!process.”!!
Paul!Gardien,!Head!of!Design!&!Innovation,!Philips.!
Service!innovation!is!foremost!a!process!of!reOframing!the!view!a!firm!has!of!its!
customers,!from!consumers!of!products!and!services!to!coOcreators!of!value!and!
experiences.!This!requires!a!transformation!of!business!logic!that!fit!with!the!customers’!
value!creating!process!and!experience!expectations!(Normann,!Ramirez!1993;!Normann!
2001).!
Our!onOgoing!research!studies!how!a!combination!of!capabilities!for!customer!centric!
scenario!thinking!and!service!design!thinking!support!such!transformation!by!helping!
service!providers!sense!the!environment,!seize!opportunities!and!reconfigure!shape!and!
resources!(Teece!2007;!Raford!2012;!Ramirez,!Österman,!Grönquist!2013,!Clatworthy!
2014).!
Building!on!the!Three!Horizons!framework!(Curry,!Hodgson!2008)!our!research!
suggests!different!service!design!capabilities!are!required!for!service!innovation!in!the!
different!horizons.!Furthermore,!we!wish!to!explore!the!role!managerial!attention!to!all!
three!horizons!simultaneously!has!for!these!capabilities!to!develop!and!coOexist.!
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The Fourth OXFORD FUTURES FORUM
30-31 May 2014 Saïd Business School, Egrove Park, University of Oxford
Design & Scenarios
BringingForesightto Insight.
Building onfindings from The FourthOxford Futures Forum 2014.
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Designing Advantage
Direction Discovery Delivery
Vision
What to make and when. Right way to make it. Making it right.Purpose.
Strategic Design Service Design Production Design
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Method
The Age of Strategic Design
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How Design Thinking is changing EVRY
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EVRY today: Almost 150 designers in 6 locations
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The 3 C’s – taking EVRY to the next level
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Customer SatisfactionAll Time High!
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2015 2016
EngagedEmployees!
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Customer quote:
«You have taught us to thinkstrategy in a radically new way, to view ourselves as a contributor to our customer’s value creation and to re-think our role in the society.»
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The EVRY Strategic Design Lab in collaboration with Method Inc. is a design led accelerator for innovation and growth. Bringing together business strategy, design thinking and technology expertise we help find your digital advantage.
The EVRY Strategic Design Lab in collaboration with Method Inc. is a design led accelerator for innovation and growth. Bringing together business strategy, design thinking and technology expertise we help find your digital advantage.
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Thank you!