Design Thinking for the Business Analyst...The Business Analyst as Designer As a business analyst do...
Transcript of Design Thinking for the Business Analyst...The Business Analyst as Designer As a business analyst do...
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Design Thinking for the Business Analyst
Presenter:Steve Blais, PMP, PMI‐PBAAuthor, Consultant, Teacher and Coach
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Presenter: Steve Blais, PMP, PMI-PBA
50 years of experience and IT and IT management Provides B/A consulting services around the
world Author of the book: Business Analysis: Best
Practices for Success, John Wiley, 2011 Co‐author of the Book Business Analysis for
Practitioners: a Practice Guide, PMI, 2014 Member of the steering committee for the
Business Analysis Body of Knowledge, version 3, IIBA, 2015
Frequent contributor of articles for Modern Analyst, including the series of Doctor BA articles
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The Business Analyst as Designer
As a business analyst do you:define requirements
or design solutions?
Do you elicit the requirements from the usersor
do you work with the business community to define problems and solutions?
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BABOK V3 Suggests
Knowledge areas• Elicitation and collaboration• Requirements analysis and design definition• Strategic Analysis
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BABOK V3 Suggests
Knowledge areas• Elicitation and collaboration• requirements analysis and design definition• Strategic Analysis
There are no requirements there is only design
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What is Design?
To create, fashion, execute, or construct according to plan [Merriam‐Webster] Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction [Wikipedia]
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What is Design?
To create, fashion, execute, or construct according to plan [Merriam‐Webster] Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction [Wikipedia]
Involves analyzing the results of elicitation sessions and creating representations of those results. When that representation focuses on a solution, the outcome is known as “a design”. [BABOK V3]
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What is design Thinking?
Design thinking is a tool for simplifying and humanizing the process of creating solutions
A solution‐based approach that starts with goal instead of problem
Focuses on• Brainstorming human needs• Empathy with the user• Divergent thinking using multi‐disciplinary teams• Iterative throughout the solution development process
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Design Thinking combines
Empathy
Creativity
Rationality
• Understand the feelings of others• What, how and why • Observe and engage
• Ideation• Imagination• Illustration
• Prototyping • Evaluation • Testing
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Design Thinking Stages
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Goals of the Empathize Stage
Fully understand the context of the problem or domain
Get behind the business process or functional usage
Not just how, but why
The centerpiece of human‐centered design process
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Empathize Stage Techniques
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Goals of the Define Stage
Identify patterns and connections
Derive alternate theories for solutions
Define the mission statement or the real problem
Determine the “point of view”
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Techniques of the Define Stage
how might we…?
Workshops and
focus groups
K-Scripts
Personas
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Ideate Stage
Generate ideas for creative solutions
Harness the full power of the design thinking team • Uncover unexpected areas of exploration
Create fluency in the solution space
Combine conscious and unconscious minds• Rationality and creativity
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Ideate Stage Techniques
BrainstormingPattern recognition and Connecting thedots
Empathy Maps
Affinity Diagrams Journey Maps
Mind mapping
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Goals of the Prototyping Stage
Apply rationality to generated ideas• Scientific method
Answer questions and raise more questions
Keep prototyping low resolution and inexpensive• Emphasis on quick and dirty to eliminate or promote ideas
Primary goal: obtain FEEDBACK
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Prototyping Stage Techniques
Franken Prototype
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Test Stage Goals
More detailed and exhaustive testing of selected solution ideas
Apply critical thinking to all phases of design thinking process • Evaluate the solution and the process that generated the solution
Not a test of the solution – a test of the idea of the solution
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Test Stage Techniques
Focus Groups
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Design Thinking Principles
The human rule – all design activity is ultimately social in nature The ambiguity rule – design thinkers must preserve ambiguity The re‐design rule – all design is re‐design The tangibility rule – making ideas tangible always facilitates communication
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Bottom Line
Thinking in terms of design rather than requirements increases the chance of a successful solution Increased input and feedback from diverse sources on a continuous basis contributes to an implemented solution
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Links and Resources
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Questions Slide
Questions?