Design thinking for startups - Palestra UFABC
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Transcript of Design thinking for startups - Palestra UFABC
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DESIGN Thinking for Startup Diogo Dutra, CAOS Focado
30 de Março de 2016
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DESIGN o que?
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A call for the inner artist.
https://www.youtube.com/watch?v=QYlwlKwJBto
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O ‘DESIGN Process’.
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Fonte: Service Design Vancouver https://www.youtube.com/watch?v=s9unzcjh_y4
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Start-ups
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Diversão?
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TED Talks?
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Status?
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Muito dinheiro?
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Trabalho duro?
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"It’s about solving hard problems with the least amount of work [and money]”Jason Calcanis - “You don’t have what it takes
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Clientes não estão nem ai para a sua tecnologia.
Eles estão tentando resolver um problema.
Fazer algo que as pessoas realmente queiram é
mais difícil do que fazer dinheiro a partir disso.
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Faith-based Hypotheses Test and learn
Tornar as hipóteses em fatos o quanto antes possível, saindo do prédio (get out the building), perguntando aos consumidores se as hipóteses estão correta e rapidamente modificar aquelas que estavam erradas.
Facts
Experimentos reais com consumidores
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A B
AB
Grandes empresas executam modelos de negócios onde os
consumidores, seus problemas, e funcionalidades dos produtos são
todos conhecidos.
Startups operam em modo “busca”, procurando por um
modelo de negócios reproduzível e lucrativo.
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"Successful startups are not about the original ideia. It’s about learning, discovery and execution."Steve Blank
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DESIGN Thinking for Startups?
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É uma ferramenta dinâmica, uma vez por semana atualizada com os aprendizados que geram pivots e iterações.
No final, o modelo de negócios de uma startup é um cavas
coberto por ideias e hipóteses, porém ainda sem um
conhecimento do usuário.
Business Model Canvas - Alexander Osterwalder
Um modelo de negócios descreve todas as partes necessárias de uma empresa para gerar valor
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O que o Design Thinking pode ajudar?
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RESEARCH é sobre mergulhar no contexto do projeto e das interações entre as pessoas, em busca de oportunidades.
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MatrizCSD
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Stakeholders
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Desenvolvaumaabordagem
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Você vê
Observando…
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Você escuta
Conversando…
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Você sente
Tentando…
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Você sente
Tentando…
Você vivencia
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Manter em mente no processo de pesquisa
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Protótipos no Design Process
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Protótipos no Design Process
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Protótipos no Design Process
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Protótipos no Design Process
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Protótipos no Design Process
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Protótipos no Design Process
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O programa AWC tem como objetivo apoiar universitários que desejam
transformar seus trabalhos de conclusão de cursos (TCCs) em
produtos e potenciais negócios de impacto.
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Paul Graham
"I now realize that something does change at graduation: you lose a huge excuse for failing” Paul Graham
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Mais informações:
awc.institutotim.org.br/
@programaAWC
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