Design Thinking From Insights to Innovation

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2,6Billion

The Challenges

CrampedLiving Conditions

NoSewage System

1$ Income

Lack of Water

Toilet Unplugged

ABhow to bring the sh*t from

Germany India

Prototypingfor Empathy

Concept

Research in India

ABhow to bring the sh*t from

300grams of sh*t = 4hr of music on an

iPod

FROMSHIT TO FASHION

Design Thinking Cases

Observation & Investigation

- Design process & methodology- Understanding cultural context- Environment, expectations & performance

?empathy define research

EDUCATION

NOT

PERFECT

EDUCATION

NOT

PERFECT

Ideation

- Tools for concept creation- Effective methods for brainstorming- Ideation in action

ideate

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EDUCATION

NOT

PERFECT

Prototyping & Validation

- Methods of Prototyping - The art of critique- Selling ideas- Decision-making- Retrospective learning

from insights to innovation

REDESIGN THESTUDY Experience FOR YOUR COLLEGE

?empathy define research ideate

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empathy

define

Pains GainsInsights

?research

what is the status quo of the question you are trying to answer ?

ideate

There is an app for that

prototype

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THE MVP You don’t want to waste your time and money building a product no one wi want to use or pay for. So, first get out of the building and talk to your customers.

But there’s a world of difFerence betweEn talk and action, beteEw n what your customers say, and what they eventualLy do. Talking, and putTing the product in their hands is important. And yes – asking money for it. You want them to put their money where their mouth is.

Sure, but what if you do not have a product yet? This is where the minimum viable product comes into play.

A minimum viable product is “a product which has just those features and no more that alLows you to ship a product that early adopters s and, at least some of whom resonate with, pay you money for, and start to give you feEdback on.”

But why minimal? Because your time and money are severely limited. You want the bi est “bang for your buck”: maximum learning with minimal efFort.

1 Explainer Video

#2 A Landing Page

home products shop about contact

only 200$

PRODUCT NOT AVAILABLE – READ BELOWThank you very much for trusting me with your purchase and for your interest in the product.

I will inform you via email if and when we are able to fulfill your order. In this case, you will receive a payment link to complete the process.

Sorry for the inconvenience  and once again, thank you for your interest and trust.

#3 Wizard of Oz MVP

#4 Raise Money from your Users

#5 POP up Stores

a gives feedback to b

a gives feedback to b

improve it / redesign

SHOW & SHINE

Title

Include your business’s name, your name and title, and contact information. The investor can read the slide—cut to the

chase and summarize what you do (for example, we sell software, we protect the environment). Open simply with, “This

is my company and this is what we do.” You want to get investors thinking about the potential for your company and

the size of the market.

Problem

Explain your investors the pain that you’re alleviating. The goal is to get everyone nodding and buying in. Avoid looking for a solution that is searching for a problem. Minimize or eliminate

citations of consulting studies about the future size of the market.

Status Quo

Provide a complete view of the competitive landscape. Too much is better than too little. Never dismiss your competition. Everyone—customers, investors and employees—wants to

hear why you’re good, not why the competition is bad.

Solution

Describe how you alleviate this pain and the meaning that you make. Ensure that the audience clearly understands what you sell and your value proposition. This is not the place for an in-

depth technical explanation. Provide just the gist of how you fix the pain.

Underlying magic

Describe the technology, secret sauce or magic behind your product or service. Aim for less text and more diagrams, schematics and flowcharts on this slide. White papers and

objective proofs of concepts are helpful here.

THE MVP

You don’t want to waste your time and money building a product no one wi want to use or pay for. So, first get out of the building and talk to your customers. But there’s a world of difference between talk and action, between n what your customers say, and what they eventually do. Talking, and putting the product in their hands is important. And yes – asking money for it. You want them to put their money where their mouth is. Sure, but what if you do not have a product yet? This is where the minimum viable product comes into play. A minimum viable product is “a product which has just those features and no more that allows you to ship a product that early adopters s and, at least some of whom resonate with, pay you money for, and start to give you feedback on.” But why minimal? Because your time and money are severely limited. You want the biggest “bang for your buck”: maximum learning with minimal effort.

Business model

Explain how you make money—who pays you, your channels of distribution and your gross margins.In general, a unique, untested business model is a scary proposition. If you truly have a revolutionary business model, explain it in terms of familiar ones. This is your opportunity to drop the names of organizations that are already using your product or service.

Marketing and sales

Explain how you will reach your customer and your marketing leverage points. Convince the audience that you have an effective go-to-market strategy that will not break the bank.

Two Weeks Roadmap

What kind of steps are needed to test your business within a timeframe of two weeks ?