Design thinking for public good.pptx

Prof. Dr. Jurgen Faust, PhD President

Design Thinking For Public Good Awareness

Titel der Vorlesung

Awareness

-  Awareness is the ability to perceive, to feel, or to be conscious of events, objects, thoughts, emotions, or sensory patterns.

(Wikipedia)

-  Knowing that something (such as a situation, condition, or problem) exists.

-  Knowing and understanding a lot about what is happening in the world or around you.

(Miriam Webster, online)

2 Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

Titel der Vorlesung

What is awareness within Design Thinking for Public Good?


Titel der Vorlesung

What is awareness within Design Thinking for Public Good?

4

?

Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

Titel der Vorlesung

‚Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.‘

Herbert Simon in ‚The science of the artificial‘


Titel der Vorlesung 6

Designing:

Understand ideate (select) prototype (select) produce


Titel der Vorlesung

...design is turning documents into monuments

(Rajchman 1988)



Designing: what happens if the artefacts are non-physical?







documents




a representational system



The Semiotics of Charles Sanders Peirce ... a representational system is irreducibly triadic

Representamen/Signifier The symbol – the form of sign

Interpretant/Signified The sense made of the sign

Referent/Object What the sign ‚stands for‘

or represents



The Semiotics triangle doesn‘t change if we design physical artefacts or conceptual artefacts

Representamen/Signifier The symbol – the form of sign

Interpretant/Signified The sense made of the sign

Referent Conceptual

object

Referent physical object



Designing and Design Thinking is the same!!!!!


a representational system

Service Strategy

Text





discourse documents monuments


Titel der Vorlesung

Discursive action:

‘In analyzing a painting, one can reconstitute the latent discourse of the painter;

one can try to recapture the murmur of his intentions, which are not transcribed

into words, but into lines, surfaces, and colors; one can try to uncover the

implicit philosophy that is supposed to form his view of the world. It is also

possible to question science, or at least the opinions of the period, and to try to

recognize to what extent they appear in the painter’s work’ (Foucault 1972)



Discursive action!


Titel der Vorlesung

Discursive action:

...discourse describes “an entity of sequences, of signs, in that they are enouncements (énoncés)

(M. Foucault (1969)


Titel der Vorlesung

Design (Thinking):

... is a designing process generating statements/documents!


Titel der Vorlesung

Design (Thinking):

-  Design (Thinking) is discourse, practice and research. -  Designing (Thinking) and its discourse is constructed through the language we

apply. -  The design (thinking) discourse matter needs to be seen as comprehensively

as possible, through verbal matter, images and objects, as well as text. -  Design (thinkers) produce discourse and evidence. -  Design (thinking) knowledge, as well as design thinking discourse, is

accessible and explicit, provided that evidence is accessible and can be understood by the audience.

-  Through design (thinking) discourse, design generates documents and transforms them into monuments.


Titel der Vorlesung


20

Design Thinking and Designing: are processes generating statements/documents!

...an entity of sequences, of signs, in that they are enouncements (énoncés)

Images/drawings

Text

Photogtaphy/Film

Video

Recordings of sound

Voice

Objects

...

Without documents,

there is no discourse,

there is no design, since

there is no evidence!

Decisions

Services

Strategies

Policies

...

drawings

plans

texts/statements

recordings

Objects

Products

...




Design (Thinking) in a group/team

decisions



Discourse Conditions:

-  Within the body of text (texture), the discursive character needs to be obvious and recognizable.

-  The discourse or designing needs to be kept throughout the documents created

-  The discourse or designing institutes its designing practice

-  The discourse or designing draws its boundaries

-  The discourse or designing identifies itself to outsiders



Design Thinking For Public Good?

Public good?



Public Good?

„...is that consumption of it by one individual does not actually or potentially reduce the amount available to be consumed by another individual“. (Gravelle and Rees) The question of power is thus also a question of discourse. (Foucault 1983).


Titel der Vorlesung

Designing

Deciding

Design Thinking For Public Good


Titel der Vorlesung

Sources:

(J.Faust (2014), Discursive Designing Theory, Towards Designing Design, PhD, University of Plymouth)

(M. Foucault (1969). L'Archéologie du savoir. Paris: Éditions Gallimard).

(Foucault (1983, 1972), The Archeology of Knowledge).

(Gravelle and Rees () Gravelle & Rees, Microeconomics

26

Design thinking for public good.pptx

Design

Transcript of Design thinking for public good.pptx