Design Thinking for Entrepreneurs and Small Businesses.
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BOOK PRESENTATION ON “ DESIGN THINKING FOR ENTREPRENEURS AND SMALL BUSINESSES’’ -By Beverly Rudkin Ingle
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Transcript of Design Thinking for Entrepreneurs and Small Businesses.
BOOK PRESENTATION ON “ DESIGN THINKING FOR ENTREPRENEURS AND SMALL BUSINESSES’’
-By Beverly Rudkin Ingle
ANALYTICAL CREATIVITYPROBLEM SOLVING
WHAT IS DESIGN THINKING??
PHASES OF DESIGN THINKING
WHAT IS RESEARCH IN DESIGN THINKING?
DIFFERENT ROLES IN RESEARCH
THE EQUALIZER
THE DEVIL’S ADVOCATE
THE INTERPRETER
THE ARCHAELOGIST
DESIGNING A BUSINESS STRATEGY
SWOT ANALYSIS
CONTEXT MAP
CIRCLES OF INFLUENCE
STEP 1
STEP 2
STEP 3
SWOT ANALYSISSTEP
1
STEP 2
CIRCLES OF INFLUENCE
STEP 3
CONTEXT MAP
DESIGNING LIVE CUSTOMERS EXPERIENCE
BRICKS AND
MORTAR LOCATION
CREATING THE
EMPATHY MAP
MAPPING THE
CUSTOMER EXPERIENCE
BRICKS AND MORTAR MODEL
CREATING THE EMPATHY MAP
MAPPING CUSTOMER EXPERIENCE
DESIGNING MARKETING PLAN
The Business CaseStrategic Overview
Marketing ObjectivesCommunications Objectives
Target Audiences
Marketing StrategiesTactical Plan
Measurement
