Design strategy and fundraising in Silicon Valley
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Transcript of Design strategy and fundraising in Silicon Valley
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ABOUT ME + MOSEY
DESIGN STRATEGY
RAISING MONEY
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HI.
I’M ERIC
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+@ericpersha
@wemosey
www.mosey.com
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ABOUT ME
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WTF IS MOSEY?(girovagare)
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WHAT IS
DESIGN STRATEGY?
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PROBLEMDEFINITION
COLLECT + OBSERVE +DISCOVER
IDEATE +DISSEMINAT
EPROTOTYPE
STORYTELLING
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“It's because most people that've
worked on this have started by focusing
on creating a business model that was
centered around their self interest,
instead of focusing on the user
experience.” - Tim Cook, Apple CEO
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CASE STUDY:
SOCIAL
INNOVATION IN
TANZANIA
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juabar.com
@juabardesign
charging station
+ retail hub
4x Revenue
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RESOURCES
hcdconnect.org
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RAISING
MONEY
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$500K - SEED
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FAILURE = SUCCESS
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SO, YOU WANT
TO RAISE
MONEY?YES NO
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ARE YOU SURE?$ = %
YES NO
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ARE YOU REALLY,
REALLY SURE?INVESTORS = BOSSES
YES NO
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OK THEN...
DO YOU HAVE A
FUNCTIONING
PRODUCT?
DO YOU HAVE A
RICH UNCLE?
HAVE YOU DONE
THIS BEFORE?
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ARE YOU SURE?
YES NO
$ USERS
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I HOPE YOU
HAVE A RICH
UNCLE...
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TIME TO HUSTLE
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BUT FIRST,
READ UP
venturehacks.com
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OK, TIME TO
HUSTLE
+ + +
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THE BIG
MEETINGTHE DECK
10 SLIDES,
10
MINUTES
http://goo.gl/Dvfx1V
THE TERM
SHEET
SIMPLE
FINANCIAL
S
See venture reading See venture reading
for email
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SLOWDOWN,
COWBOY, IT’S A
RELATIONSHIP
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GOOD LUCK!
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+
@ericpersha
@wemosey
www.mosey.com