DESIGN SPRINT TUTORIAL...A key FutureLab technique is the Agile Design Sprint, an Agile approach to...
Transcript of DESIGN SPRINT TUTORIAL...A key FutureLab technique is the Agile Design Sprint, an Agile approach to...
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DESIGN SPRINT TUTORIAL
Facilitated by Moses Ma FutureLab, Managing Partner
T P I W o r k s h o p | B a n g k o k 1 9 - 2 0 F e b 2 0 2 0
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2 Hour Workshop Blockchain Design Sprint 1:30 pm – 3:30 pm 1:30 pm Kickoff and Goals for this Workshop 1:40 pm Developing an Intuitive Understanding of Blockchains (15 min exercise #1) 2:00 pm How to do an Agile Design Sprint 2:15 pm Focus on the Divergence Process (10 min exercise #2) 2:40 pm BREAK – 10 min 2:50 pm Focus on the Convergence Process (10 min exercise #3) 3:15 pm Some Examples of How We Do it 3:20 pm Q&A and Workshop Completion 3:30 pm Complete
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A key FutureLab technique is the Agile Design Sprint, an Agile approach to design thinking, applied to blockchain innovation. Design sprints are a key innovation process at Stanford Design School, Google, and throughout Silicon Valley
The system integrates training and design into a single immersive, high energy workshop experience. The end result is an operational blockchain pilot.
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FIRST, let’s develop an intuitive visceral understanding of
BLOCKCHAINS
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NORMALLY, I’D SHOW YOU THIS Bitcoin Mining Gear
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It Goes like this:
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AND THIS…
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BUT THESE WON’T LEAD TO UNDERSTANDING
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INSTEAD, I’LL SHOW YOU THIS… •! Remember when the web was young and the Internet didn’t make sense?
•! Netscape was saying they were going to give away the browser for free? And Fortune 500 companies were paying $1 million for a simple website?
•! But all that changed when Wordpress was invented, creating an inflection point in mainstream adoption…
•! We are now at the cusp another inflection point, with the imminent emergence of a “wordpress for blockchains”
•! Nobody cares how webservers work, the focus is on building good UX, viral propagation, and intelligent business models. The same is true for blockchains! The shift happens when we move from $100,000 purchase orders to $100 credit card subscriptions to get blockchains running.
•! BAAS vendors include: Oracle, IBM, Microsoft, HP, Amazon, Baidu, etc.
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1.!What is a blockchain? 2.!Why do they matter?
basic | questions
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What is a blockchain?
A blockchain
is simply a
consensually
validated ledger
of transactions
or events…
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Why do they matter? 1. Blockchains will significantly reduce the cost of multi-party transactions and enable all sorts
of new kinds of technology
2. Consider wire transfers… they now cost about $30 and take 24-48 hours, but theoretically
become over an order of magnitude cheaper and instantaneous using blockchains.
3. IHS Market, a data analytics firm, released a July report that forecasts blockchain technology
could lead to a business activity value of $2 trillion by 2030.
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A Better Way to Think About It • Whoever “figures out” a new disruptive business model first usually wins in
the domination of an emerging market, like Uber or AirBNB
• If your company delays on learning about blockchains, it is at peril
• The iOS App Store is an innovation accelerator, which allows a $50,000 game
to make $50 million dollars… think of blockchains as the precursors of a new kind
of appstore, for distributed social and business applications
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How Big a Market? 1.! Over time, every market sector in the world will be disrupted by
decentralization technologies 2.! Meaningful blockchain applications are being deployed NOW 3.! The global economic digital infrastructure for blockchains is projected
to reach $60 billion by 2024 (MarketReport) 4.! Technology guru Don Tapscott says, “I’ve been at this 35 years, writing
about the digital age. I’ve never seen a technology that I thought had greater potential for humanity.”
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some examples of
HOW WE DO IT
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The Three Waves of Blockchain Evolution
The First Wave Based on static ledgers using
computational trust. They disrupt via decentralization
and dis-intermediation. Example: Ripple
The Second Wave Based on smart contracts.
They disrupt via automation and formal verification.
Example: Ethereum
The Third Wave Based on verifiable claims,
decentralized identity, optimization and machine
learning. They will disrupt in unimaginable ways.
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NOTA BENE
This is the BIG Picture Wave 1 is currently composed of “static apps”, that address areas like remittance and cross-border payment. We’re just beginning Wave 2, which are applications that focus on “smart contract” capabilities. And we will eventually see Wave 3 blockchain applications that will integrate trust and verifiable claims, artificial intelligence, optimization and machine learning capabilities to elevate blockchain functionality.
Functionality 1st Generation blockchain 2nd Generation blockchain 3rd Generation blockchain Decentralized processing network
• Reduces price of exchange by decentralization and dis-intermediation
• Improves reliability and availability of services
• Increases speed of exchange • Improves reliability and maintainability of services
• Trust Enabled Adaptive Mining for Hybrid Blockchains
Trust management • Public blockchain replaces real world trust with computational trust, Consortium blockchain convolves trust across multiple organizations
• Reduces risk of fraud, error and invalid transactions • Trust Objects Ecosystem • University Trust Objects • Certification Trust Objects
Distributed ledger • In the case of public blockchains, enables theoretical maximization of transparency of the ledger – proves a transaction was done but the identities of the parties are secure
• Reduces risk of fraud, by creating an immutable ledger across the group
• Enables real-time self-auditing transactions • THE REAL VALUE: increases efficiency by
standardizing data formats across multiple organizations
• Triple entry accounting with integrated self-auditing • With smart taxonomies, that are built on the fly
using computational linguistics and machine learning, can simplify standardization of data formats
Smart Contracts • Only very simple database triggers • The first set of smart contracts will be the low hanging fruit for new capabilities to add to existing services and processes across the group
• IP Policy Server • Life Science IP Blockchain for Public Health • Crowdsourced Electronics Design
Advanced Capabilities • Use “evolutionary” approach • Formal verification of smart contracts, eg Tezos • Open Innovation with Non-binary Trust Models • Enables “collaboratories” where multi-party
research collaborations are automated and de-frictionalized
• Convert blockchains into marketplaces Private vs. public • Public blockchain enables anyone to participate
in any capacity, but the cost for enforcing computational is high; Consortia blockchains restrict participation to members of the group of organizations but makes it easier to use
• HOWEVER, eg, if multiple banks collude, as in the LIBOR scandal, fraud is still possible
• Global innovation smart grid • Realtime Innovation Benchmarking • National Innovation optimization
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Can we prevent the next pandemic? How can we accelerate the development of vaccines for infectious diseases? Is it possible to use a blockchain to accelerate the
process of discovery and collaboration in vaccine
research, to enable the acceleration of academic and
commercial research in treating and preventing global
epidemics, such as SARS, Zika and 2019-nCoV?
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Example – Can we prevent the next pandemic? We are partnered with Dr. Eric Claassen from Vrije Universiteit Amsterdam, who is a renowned expert in the field of virology and the winner of the Dutch 1 million Euro
NGI Valorisation Award. He is also President of the Supervisory Board of Viroclinics Biosciences BV, CEO/Statutory director of ViroNovative BV.
The proposed pilot would create a blockchain of discovery that supports collaboration in vaccine research, and would provide a disruptive innovation in the coordination
of academic and commercial research in treating and preventing global epidemics, such as SARS and Zika. The use case for this pilot is to enable a new kind of
coordination and optimization of global research using the IP Blockchain, which would allow scientists and life science companies to rapidly document and accelerate
breakthroughs in vaccine development, in a way that would provide confidentiality of the breakthrough via the transactionalization of the search process, and to enable
meta-coordination and optimization of global research efforts. A paper on this topic, co-authored by FutureLab, has been accepted by Nature for publication.
The proposed pilot will demonstrate three types of functionality:
1. Use the IP Blockchain and Directed Idea Graphs to declare and track IP ownership of incremental discovery
2. Use the IP Policy Server and IP-Ledger DLT to optimize the licensing of resulting intellectual property, with integrated self-auditing of payments
3. Use TrustObjects and verifiable claims to create de-centralized reputation eco-system and enable “blind search” to find partners securely
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Our IP Blockchain system uses idea graphs to manage IP collaboration. It simplifies idea management, orchestrates smart contracts for IP licensing, and uses AI/gamification/Agile process to propel social workflow. An immutable blockchain serves as a secure/open innovation repository.
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blockchain thinking 15 min exercise
#1
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BlockchainDesignSprintWorkshop AtTPIConferenceinBangkok
©2020FutureLabConsulAngInc 11
FUTURELAB
A Snapshot of Life in 1905 • The average life expectancy in the U.S. was 47 years, and the three leading causes of death in the United States were: influenza,
tuberculosis and diarrhea. • Only 14% of the homes in the U.S. had a bathtub, 8% of the homes had a telephone and 3-minute call from Denver to New York City
cost $11. • There were only 8,000 cars in the U.S., and only 144 miles of paved roads, and the maximum speed limit in most cities was 10 mph.
• The average wage in the U.S. was 22 cents per hour and eggs cost 14¢ a dozen, sugar 4¢ a pound. • More than 95% of births in the U.S. took place at home and 90% of U.S. doctors had no college education. • Most women only washed their hair once a month, and used borax or egg yolks for shampoo.
exercise | warmup
FUTURELAB
FORMAT
• 10 Minutes
GOAL • Use information about life in 1905 to extrapolate trends and
describe what life might be like and how blockchains might be used for things
• Hint: combine blockchain with other technologies
exercise | warmup
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Wuhu, China may become the world’s first fully driverless
city. Google’s Quantum Computing team
published the world’s first successful demonstration of
“quantum supremacy” – this 54 qubit system computes a certain
problem 1.5 billion times faster than the world’s fastest supercomputer
The first gene therapy cure
Strimvelis from GSK treats severe combined immune deficiency, ie,
“bubble boy syndrome”
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how to do a
DESIGN SPRINT
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adaptive | design sprint
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STEP 1 | UNDERSTAND=
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PAIN = Persona + Activity + Insights + Needsmapping
!! Most ventures fail because they waste time, money, and manpower building unwanted products, instead of one that customers actually will pay for
!! The key inhibitor of success is a lack of proper “problem understanding” from the very start
!! The key to PAINstorming is learning how to listen better and to to ask the right questions: !! Is your solution really 10x better?
!! Is your solution really unique?
!! How acute is the pain? How much will they really pay for solve it?
!! And finally, do you REALLY need a blockchain for this?
insight | painstorming
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STEP 2 | DIVERGE=
•! Iterative Ideation •! Multi-visioning •! Visual Thinking •! Unleashing your Core Creativity
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!! This is a technique for continuously generating ideas by turning the perspective
!! Like a sculpture that needs to be turned in order to capture all views, an idea needs to be rotated in order to fill itself out
!! In general, the view is turned whenever ideation flow subsides
!! Possible perspective changes include: •! What if we open it up? (open systems thinking)
•! How can we enlarge or explode the idea? (the RFR factor)
•! Let s flip it around, invert it, reverse it! (you ll get the idea)
•! What’s a third generation approach to this?
insight | multi-visioning
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STEP 3 | CONVERGE=
•! Business Model Sketchpad •! Look for Blindspots •! Pain Acuteness •! Find the Spine of your Business Story
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insight | business model canvas
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STEP 4 | PROTOTYPE=
•! Find the Minimally Viable Product •! Prototype fidelity •! Find the right tool •! Timeboxing
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STEP 5 | VALIDATE=
•! The Business Panorama •! Throughline •! Meet cute
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STEP 6 | INNOSPECTIVE
•! Three words •! Ideate the process •! Share those ideas
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design sprint step 2
DIVERGENCE
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so how can we e x p a n d
our creativity
?
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!! Leonardo da Vinci believed that to solve a problem, you begin by learning how to restructure it in many different ways. He felt that the first way he looked at a problem was
usually too biased. With each shift in his mind, his understanding would deepen and he would begin to understand the essence of the problem.
!! Albert Einstein said that he found it necessary to formulate his problem in as many different ways as possible, using diagrams and visuals.
!! Richard Feynman felt the secret to his genius was his ability to disregard how past thinkers thought about problems and, instead, invent new ways to think. He called it generating different ways to look at the problem, until you find a way that moves the imagination.
technique | multi-visioning
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!! This is a technique for continuously generating ideas by turning the perspective
!! Like a sculpture that needs to be turned in order to capture all views, an idea needs to be rotated in order to fill itself out
!! In general, the view is turned whenever ideation flow subsides, and a fresh angle usually sparks more ideas
!! Possible perspective changes (or lenses) include: •! What if we open it up? (open systems thinking)
•! How can we enlarge or explode the idea? (the RFR factor)
•! Let s flip it around, invert it, reverse it! (you ll get the idea)
technique | multi-visioning
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design sprint skills 10 min exercise
#2
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Create a Multivisioning Mnemonic Come up with a word that represents your brand Fit in ideation perspectives to match Will this transform the culture?
divergence | exercise
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To design our multivisioning generator mnemonic, ask: •! What is the organizational culture? •! What are the organization’s greatest strengths? •! What are the true inhibitors? •! What are the greatest challenges? •! What would move the needle at my organization? •! And most importantly, what makes sense for blockchain brainstorming? Using all of this, design the mnemonic that we should use
exercise | multi-visioning
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ideation generator | example
!! How do we make this a World-class idea?
!! How can we Enlarge and elevate the idea?
!! Let’s Lay it out find how it’s structured
!! How can we Leverage our Partnerships with this?
!! How can we Simplify the idea?
!! Let’s Flip it around, invert it, reverse it
!! How can we Adapt this idea to other applications?
!! How can we Repurpose it?
!! Let’s Go really deep into the idea, deconstruct it
!! How about if we create an Open system around it?
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10 min
BREAK
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design sprint step 3
CONVERGENCE
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here is how to make it good
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The techniques used in “gesture drawing” can be applied to building a conceptual rendering of a “business model” –
!! First, find the line of the subject – our goal is to capture the simplest representation of the Unique Value Proposition.
!! Second, observe your subject more deeply. Drawing is really about learning how to see in a new way. Similarly for business models, we must learn to see the pain and how to detect limiting beliefs that cause blindspots… so we can detect brilliant opportunities hidden in plain sight.
!! Third, the entire time you are drawing a gesture drawing, your hand should be in motion. Stop your hand, and the flow of creativity will pause. For business models, you must similarly be in a state of continuous ideation.
technique | business model sketchpad
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technique | business model sketchpad
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!!!!!!
So what is a good blockchain app? •! It gets used •! It satisfies the right needs vs wants •! It delivers a 10x improvement •! It doesn’t stand alone but is part of an
infrastructure and eco-system •! It defines a culture that solves deeper
problems and pain points
key | what is a good blockchain?
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!!!!!!Explicit needs are directly perceived by the need finder or expressed by the needer Implicit needs are not directly perceived by the needer and require an active creative interpretation by the needfinder If you listen carefully to their cultural stories, people will give you unmistakable clues which reveal their deeper needs
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technique | business model canvas
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design sprint skills 10 min exercise
#3
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Create a Business Model Sketchpad Form teams, pick an idea and let’s fill out the business model canvas for that idea How do you determine who the customer is for a blockchain? What are the pain points?
convergence | exercise
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Hint: Start with the Eco-System
• What does the eco-system look like?
• What does the current business model look like?
• Where are the pain points? The inefficiencies?
The friction? The middleman?
• When you “blockchain-enable” the eco-system,
what gets improved? Who gets cut out?
• Does it improve 10x? Really?
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design sprint workshop
CLOSING UP
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UpSHIFT to DECENTRALIZED THINKING USING THESE PRINCIPLES
T H O U G H T L E A D E R S H I P
You can’t just read white papers,
you need to start writing them
L E A R N B Y D O I N G
Gain insights into blockchain apps
by actually building them
P R O - C O M M U N I T Y
Begin participating in technical
standards groups like W3C.
L E V E R A G E T E C H N O L O G Y
Build a re-usable !t-to-purpose
technology framework
L E V E R A G E I N V E S T M E N T
Partner with blockchain VCs to
reduce your risks
S E E K B L U E W A T E R
Develop disruptive IP and pilots in
blue water opportunity spaces
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workshop completion exercise
#5
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FORMAT •! Remaining time
GOAL •! Remember the first exercise? Let’s do it again, but to solve a really difficult
societal problem, using what you have learned about blockchains •! Give it a serious try!
EXERCISE | COMPLETION
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a gift for you | the business panorama
Just give me your business card…!
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thank you
FINIS
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The Next Step
We’d love to work with you to explore the
promise and potential of 3rd generation
blockchain applications.
Just let us know if you want to dig deeper.
THANK YOU FOR YOUR CREATIVITY AND ENGAGEMENT
C O N T A C T
Moses Ma
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WHAT IS FUTURELAB? FutureLab is a blockchain consulting firm that operates a decentralized technology incubator, leveraging globally-recognized thought leadership.
We merge insight with foresight to provide a balanced approach to innovation, blending technology and business acumen with an understanding of the human spirit.
www.futurelabconsulting.com www.futurelabconsulting.com
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Track Record
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“FutureLab is off the charts, A-Triple Plus. I was blown away by Moses’ ability to lead, create, examine, challenge and push us for dynamic and innovative results. Hands down, the best innovation workshop I’ve ever attended.”
Wells Fargo Bank
The highest marks at the conference. Perot Systems
"We're working on a course called Leading Innovation. Your workshop was fabulous and was the catalyst to get this work going. Thanks!
3M
A wonderful learning experience. Perfectly designed to help us identify new possibilities, get insight from many sources and put it in the right context.
Endesa
Thank you for a wonderful and inspiring seminar! L Oréal
They worked as a true business partner with Gemalto. The seminars are always dynamic, engaging and relevant to our issues, supported with great business illustrations and industry benchmarks. The feedback was outstanding!
Gemalto
Brought great insight. I wish we had a full day! The presentation was superb – the best.
Federal Reserve Bank of the US
This was one of the most successful workshops I have ever seen. The management by InnovationLabs was outstanding. We generated a wonderful creative energy that built an extraordinary momentum.
NASA
I write to thank you for the spectacular work you have done for ACGME and for the medical community at large. This is a monumental task, and I think could not have been achieved without your help.
ACGME
We accomplished more in a week than we had in the previous two years.
Auchan
You guys have a unique ability, tools, know-how, & experience to facilitate productive collaboration in large groups of disparate people to get months of work done in days.
Point Forward
The first innovation workshop I’ve ever considered exhiliarating! The exercises helped stretch my brain to think differently, or to view current circumstances through a new lens. It was well paced and well organized.”
JOA.com
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