Design s.15
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Transcript of Design s.15
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““Principles of Design” Principles of Design” organizeorganize the parts the parts of a composition, of a composition,
bringing clarity, coherence and meaning.bringing clarity, coherence and meaning...
Introduction to Art
Woodcut by Tom Killian
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COMPOSITIONCOMPOSITION
“…the placement or arrangement of visual elements or ingredients in a work of art… as distinct from the subject of a work. It can be
thought of as the organization of the elements of form according to the principles of design.”
(derived from Wikipedia definition)
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Effective use of Effective use of design principles design principles • holds the viewer’s attention; adds interest
• directs the viewer’s eye into and around the composition
• makes the composition more understandable, more “readable”
• creates effects of mood, emotional tone or expression
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Some PRINCIPLES of DESIGN:
Balance (Harmony, Unity)Variety (Contrast)
Repetition (Rhythm, Pattern)Movement and DirectionEmphasis (Focal Point[s])
TensionComplexity & Simplicity
Proportion
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BALANCE:
Jacob Lawrence
Frank Lloyd Wright
equilibrium achieved through placement of colors, values,
shapes, masses or weight.
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SYMMETRICAL BALANCEGilbert and George
Symmetrically balanced compositions, divisible intomatching parts, tend to be more static and decorative.
Marc Quinn (marble)
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Jay DeFeo “The Rose”
Victor Vasarely
RADIALBALANCE
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Zechin Japanese wood-cut print
ASYMMETRICAL BALANCE Compositions arranged with asymmetrical
balance tend to be more dynamic, formally andemotionally, and to suggest more spatial depth.
Giorgio Dechirico
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What qualities in a composition lead to
UNITY or
HARMONY?
--- repetition of similar colors, shapes, lines, textures, images or materials, throughout a composition
--- formal elements arranged to lead the viewer’s eye AROUND and throughout the composition
Pablo Picasso
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H
VARIETYRobert Rauschenberg
Hieronymus Bosch (15th c.)Jessica Stockholder
Differences of color, shape, material, etc. add interest and move the viewer’s attention
around a composition.
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CONTRAST(of color, form and texture, for example)
command a viewer’s attention,and may contribute to an illusion of depth.
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VALUE CONTRAST
Rembrandt
Claude Monet
clarifies forms and edges,makes a composition more
readable, may contribute to a sense of depth (space) and may
add a sense of drama.Kerry James Marshall
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REPETITIONREPETITIONCambodia
of shapes, colors, images, etc. can unify and create of shapes, colors, images, etc. can unify and create a sense of rhythm in a composition.a sense of rhythm in a composition.
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Francesco Clemente
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Movement
Jackson Pollock
the look and feeling of action; also, form leading the viewer’s gaze in a
particular direction.
Peter Paul Rubens16th-17th c.
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Umberto Boccioni
Marcel Duchamp
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Movement and Direction:
Jacques Louis David
John Bartlett
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Andrew Wyeth
HORIZONTAL lines suggest calm, quiet, stasis.
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Jan Van Eyck
Samuel Bak
VERTICALlines may evoke a
sense of forcefulness,power or stability.
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What creates a FOCAL POINT or area of EMPHASIS, to which our attention is drawn?
Diego Velasquez
• directional, pointing (or “framing”) lines
• areas of greater detail & complexity
• contrast of colors, values, textures or shapes
• central placement of imagery
• recognizable imagery
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TENSION
Richard Serra
Tension may be evoked through precariousbalance, ambiguity of forms,or a “tense” quality of mark-making.
“ a controlled dramatic or dynamic quality” eb.com
Jean Michel Basquiat AlisonSaar
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Kasimir Malevich
Economy / SimplicityOnly what is essential to the expression is utilized.
Japan 18th c.
Cyclades3300-2000 BC
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Judy Pfaff sculptural installation
COMPLEXITYCOMPLEXITY--- abundance or even excess --- abundance or even excess of visual information or detailof visual information or detail
Audrey Flack oil painting
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Parthenon, Greece
Roselyn Delisle ceramic vessel
PROPORTION --- the relation of parts
to the whole and parts to each other.
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Max Ernstfrottage drawingscreated using rubbings over textured surfaces.
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Student Graphite Pencil Drawings
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