Design Research Overview: Bite-sized Usability Testing
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@yellowicepick Learning the ropes of Usability Research USAGE OBSERVATION FUN
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Transcript of Design Research Overview: Bite-sized Usability Testing
@yellowicepick
Learning the ropes of Usability Research
USAGE OBSERVATION FUN
@yellowicepick
Why did you take up Communications Research?!
@yellowicepick
How I ended up doing what I’m doing now.!
@yellowicepick
How I ended up doing what I’m doing now.!
@yellowicepick
My heroes.!
@yellowicepick
My heroes.!
@yellowicepick
My heroes.!
@yellowicepick
My heroes.!
@yellowicepick
Research. Flavors.!
@yellowicepick
Market Research! Media Research! User Research!
Developing and Improving Products!
Marketing Strategy The 4 P’s
!
Content Relevance Design Effectiveness
If you want to sharpen how a business can make a product succeed
If you’re interested in the creation of culture, measuring the depth of emotional impact on people
If you’re interested in improving how a product or service is built
@yellowicepick
Building products?!
VIDEO: Google Analytics in Real Life - Check-out
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“User Experience” Design!Product Design!Service Design!! IDEO
Human-Centered Design Toolkit
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So many things are “designed”.!!
Monetization of a service space!!
News website!!
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Tangible in different ways.!!
Monetization of a service space!!
News website!!
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Zoomed Out Process!The Role of Research in Product Development
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@yellowicepick
1. “Apple’s goal isn’t to make money.”!2. Apple designs for themselves.!
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User ResearchPeople who will use the product
People crafting and planning the
product
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1 2 3
Discovery Planning VerificationStrategy Design Development
@yellowicepick
Discovery
Planning
Verification
Foundation for Personas,User Stories, User Flowsand Strategic alignment
Information architectureLabeling & Wording
Validating layout, comprehension, findability
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Discovery
Planning
Verification
Contextual InquiryDiariesTask analysis
Card-sortingAcceptance tests
Prototype TestingUsability Testing
@yellowicepick
Foundation for Personas,User Stories, User Flowsand Strategic alignment
Information architectureLabeling & Wording
Validating layout, comprehension, findability
Contextual InquiryDiariesTask analysis
Card-sortingAcceptance tests
Prototype TestingUsability Testing
@yellowicepick
Zoomed In.!User Research Project Process.!
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Usability and User Experience!
@yellowicepick
@yellowicepick
Usability and User Experience!
@yellowicepick
Products can’t provide meaning and pervade the user’s psyche and lifestyle if they aren’t even usable.
Usability Testing is, therefore, an integral part of a design process that is centered on building consumer demand.
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Usability Testing!
Comprehension!Effectiveness, Ease or Intuitiveness!Error-correction!Pain Points!
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Usability Testing!
Do they understand it?!How easily do they use it?!Where do they make mistakes?
What are their frustrations? !Can they correct themselves?
How did they resolve it?!
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Usability Testing!
Not a focus group, not a survey Claims ≠ Behavior Navigation, Ease/Intuitiveness, not innermost needs and wishes
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@yellowicepick
@yellowicepick
@yellowicepick
Flow!
LISTEN
Figuring out what we want to solve
Learning about people whom we’d want to use our products
Interpreting itApplying it to our business or design problem
PLAN ANALYZE APPLY
@yellowicepick
SET-UP & PLANNING
Research Design and Recruitment
Participant SpecificationsInterview and Testing GuideSchedule!
FIELDWORK
Research Execution
Testing
ANALYSIS
Data Processing and Analysis
Tabulation !!!
@yellowicepick
@yellowicepick
Rules of Thumb.!
Recruiting for AccessibilityAs much as possible, recruit a range of users (applicable to your objective). !e.g. Social Network - recruit heavy users and users who aren’t social network-savvy. !For capturing potential problems — even for extreme cases.
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Rules of Thumb.!
Observe BEHAVIOR
Action trumps claim.
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Rules of Thumb.!
Like any research study, objectives are critical.
What are you trying to solve?
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Exercise.!!1. Pair up. 2. Choose an app you like that your partner
has never used. 3. Ask yourself: What is the main task I do on
this app? 4. Test the usability of the app, for that task.
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Test Guide!!Ask your partner to explore the app. (Observe.) !Ask him/her to accomplish the task. !Probe: Comprehension. What wasn’t clear or easy to understand while you were using the app? Error-correction. If noticed “mistakes”: I noticed [mistake]…how did you resolve it? How did you think of doing that? Use cases. In what situation would you imagine using the app?
@yellowicepick
Interested?!!All the information is out there. ’Wag sana tayong tumigil matuto. !‘Wag sana tayong mahiya magtanong at mag-reach out. !Kung gusto, may paraan.
@yellowicepick
Interested?!!All the information is out there. ’Wag sana tayong tumigil matuto. !‘Wag sana tayong mahiya magtanong at mag-reach out. !Kung gusto, may paraan.
Kung masipag kayo magbasa, pa-follow naman ‘o :
@yellowicepick
Questions? :)!Please?
