D E S I G N P U R S U I TI ’m Ganesh bur le , human exper ience designer!

Preface

All the information in the document has filled with the knowledge and understanding that I absorbed in my experience.

Summary

What is design?

UCD Approach

UX Process

Titles, roles and responsibilities

Questions

What is Design?

What is Design?

Design isn't crafting a beautiful, textured button with breathtaking animation. “It's figuring out if there's a way to get rid of the button altogether”

“Design is a communicative process”

“Design is a behaviour, not a department”

“Adding humanity to system is human experience design”

“The demise of the unnecesseary is design”

UCD Approach

UCD Approach User-centered design is an approach to interactive system development that focuses specifically on making systems usable. It is a multidisciplinary activity.

User-Centered Design can be broken into three main phases:

- Discover Vision, goals, objectives User analysis (Persona) Task analysis Information architecture analysis

- Design Navigation design Storyboards, wireframes Interface design Color, style, graphics, fonts Style guide

- Decide Design walkthroughs Heuristic evaluations Guidelines reviews Usability testing: low fidelity through high fidelity; informal through formal

UX Process

UX Process

Adding

to Business

Psychology““Commonsense

&of the Targeted user

of an Exp. designer

usage patterns

emotions

mental model

behaviours

UX Process

Adding

to Business

Psychology““Commonsense

&of the Targeted user

of an Exp. designer

UX Process

Adding

to Business

Psychology““Commonsense

&of the Targeted user

of an Exp. designer

observations

best practicesresearch papers

thinking OOB

following blogs

usage patterns

emotions

mental model

behaviours

UX Process

Adding

to Business

Psychology““Commonsense

&of the Targeted user

of an Exp. designer

observations

best practicesresearch papers

thinking OOB

following blogs

usage patterns

emotions

mental model

behaviours

Titles, roles and responsibilities

Graphic designer

Icon specialist

Interface designer

Interaction designer

Production designer

UI designer

UI developer

User researcher

UX designer

Visual designer

Web designer

Web developer

Titles, roles and responsibilities

Graphic designer

Icon specialist

Interface designer

Interaction designer

Production designer

UI designer

UI developer

User researcher

UX designer

Visual designer

Web designer

Web developer

Titles, roles and responsibilities

- Focuses on L & F

- Pixcel perfect quality

- Flat & Neat UI

- Follows trends

- Layout slicing

- Best practices

- UI Integration

Titles, roles and responsibilities

attractive

ready to eat

hot &trendy

Graphic designer

Icon specialist

Interface designer

Interaction designer

Production designer

UI designer

UI developer

User researcher

UX designer

Visual designer

Web designer

Web developer

Graphic designer

Icon specialist

Interface designer

Interaction designer

Production designer

UI designer

UI developer

User researcher

UX designer

Visual designer

Web designer

Web developer

Titles, roles and responsibilities

businessgoals

usergoals+

- Navigation desing

- Task flows

- User journeys

- User personas

- Information architecture

- Wireframes

- Usability testing

- prototypes

Graphic designer

Icon specialist

Interface designer

Interaction designer

Production designer

UI designer

UI developer

User researcher

UX designer

Visual designer

Web designer

Web developer

easy to use

Titles, roles and responsibilities

emotional engagement

Questions