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Design, produce and market a product for a high value segment · 2013-09-25 · The Australian Wine...
Transcript of Design, produce and market a product for a high value segment · 2013-09-25 · The Australian Wine...
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The Australian Wine
Research Institute
Design, produce and
market a product for a
high value segment
1
Vince O’Brien
Workshop 38
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The Australian Wine
Research Institute Australia’s Manufacturing Industry
Perfect Storm
GFC
Exchange rates
Climate change/carbon economy
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The Australian Wine
Research Institute Australia’s Manufacturing Industry Figure: Dr Michael Green; Australian Government
Manufacturing Division 24/5/13
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The Australian Wine
Research Institute Australia’s Manufacturing Industry Figures: Dr Michael Green; Australian Government
Manufacturing Division 24/5/13
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The Australian Wine
Research Institute Australia’s Manufacturing Industry
Source: ABS cat. nos. 6291.0.55.003, 5206.0, 5625.0
Figures: Dr Michael Green; Australian Government
Manufacturing Division 24/5/13
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The Australian Wine
Research Institute Australia’s Manufacturing Industry
Wine Sector
Trade exposed
Emergence of low cost producers
Wine oversupply
Retail agendas
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The Australian Wine
Research Institute Ray of Hope
Manufacturing important to
Australia
% GDP (8% Aust; 10% SA)
Employment (8.5% Aust = 4 x
mining)
1/3 Countries exports
GFC recovery
Many other industries dependent
Manufacturing future
Innovation intensive
High value add
High skill
Export orientated (emerging growth
economies)
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The Australian Wine
Research Institute High Value Winemaking
Current State Future State
Market orientated/consumer led
Effective resource use/processes
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The Australian Wine
Research Institute Image Problems
Image problems
Industrial revolution
BMW – Design/Creativity
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The Australian Wine
Research Institute Effective Processes
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The Australian Wine
Research Institute Agenda – session 1
Time Presentation title Presenter(s)
13:30 – 13:35 The need for Australian industry to sell on value not price Dr Vince O’Brien
The AWRI
13:35 – 14:00 Creating high value products; balancing customer and company requirements
Dr Angela Paladino Melbourne University
14:00 – 14:25 Designing a new product to meet an indentified market need Peter Kenny
Colmar Brunton
14:25 – 14:45 Case study showing what can be done – Fowles Wines Victor Nash
Fowles Wines
14:45 – 15:05 Open discussion facilitated by Annabel Mugford
Vince O’Brien Angela Paladino
Peter Kenny Victor Nash
15:30 – 15:45 Afternoon Tea
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The Australian Wine
Research Institute Agenda – session 2
Time Presentation title Presenter(s)
15:45 – 16:05 Where are the opportunities for Australian wineries Prof Larry Lockshin &
Dr Armando Corsi University of South Australia
16:05 – 16:15 Case studies highlight opportunities – Oenologic Warren Roget
Oenologic
16:15 – 16:25 Case study highlight opportunities – Chateau Tanunda Annabel Mugford
Wine Australia
16:25 – 16:50 Effective value chains Annabel Mugford
Wine Australia
16:50 – 17:00 Case study demonstrating effective supply chains – Taylors 80 Acres Range
Karl Forsyth The AWRI
17:00 – 17:10 Case studies demonstrating effective supply chains – Amorim/O-I
Tim Stead Amorim
17:10 – 17:30 Open discussion facilitated by Vince O’Brien
Larry Lockshin Armando Corsi Warren Roget
Annabel Mugford Karl Forsyth Tim Stead