Design Bestows a Personality

Design bestows a personality

Design must serve content

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Each page should have a dominant visual element

Design bestows a personality

Design must serve content

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• are achieved by a repetition of elements, Harmony and rhythm,

• through repetition of elements • evoke consistency or equilibrium

• • Each page should have a dominant visual element

• Design bestows a personality

• Design must serve content

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Design Principles

• Dominant Visual Element

• Balance and proportion

• Harmony or rhythm

• Contrast – gives visual emphasis

• White space – properly used

• Typography – creatively used as a graphic element

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