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CLIENT

Urban League of Greater Madison

OPPORTUNITY

Local non-profit was fundraising for a new building. They wanted a cohesive look that represted the strong organization they are. Their fundraising goal was exceeded by over $150,000.

WORK

u “The Time is Now” campaign materials

u 41st Anniversary Invitation (individual and corporate version)

u Annual Report

CLIENT

Interra Health

OPPORTUNITY

Wellness company wanted a new look to add credibility to their organization when up against the big players in the industry. The client also wanted the ability to customize the materials to their clients.

WORK

u Identity

u Custom Folder

u Brochure

u Informational Sheet

u Custom tabs to be used in a binder or coil bound

u Sticker

CLIENT

The Bethel Series

OPPORTUNITY

Local adult religious education outreach group was ready for a fresh look to appeal to younger audiences without turning off older folks.

WORK

u Binders

u Insert Sheets

u Redesign of entire Old Testament program text

CLIENT

Associated Dentists

OPPORTUNITY

Local dental office with two locations started off wanting only a brochure, then decided an entire rebrand was in order.

WORK

u Logo

u Identity

u Custom photography

u Appointment Reminder Cards

u Reminder Postcards for Kids

u Brochure

u 2-page yellow page ad (not shown)

CLIENT

Demco Media, Turtleback® Books

OPPORTUNITY

Create new logo and apply it across all mediums.

WORK

u Logo

u Identity

u Catalogs and Sales Materials

u CD Packaging

u Trade Show Materials

u Logowear

u Promotional Items

u Shipping Box Tape

u Website

CLIENT

Suttle-Straus, Inc.

OPPORTUNITY

Create a variable data marketing piece, mailed to clients, promoting web-to-print capabilities.

WORK

u Brochure, incorporated:

• Single angled cut, eliminating cost of die

• Coating capabilities: NexPress Intelligent Spot Coating on outside and Intelligent-Gloss on inside

• Variable data including client company and contact information with their Suttle-Straus sales representative and contact information

CLIENT

Suttle-Straus, Inc.

OPPORTUNITY

Create a kit of materials for sales representativesto take on client callspromoting large formatprinting capabilities.

WORK

u Kit tag with business card sleeve on back

u Custom handle, grommeted on-site

u Photography by local photographer Todd Klassy on standard substrates

u Custom kit tabs for each section

u Standard and upscale materials

u Customized artwork created for upscale substrates

u Cover and tabs were routed so corners wouldn’t be sharp

u Sourced all hardware

CLIENT

Suttle-Straus, Inc.

OPPORTUNITY

Create a poker-themed variable data invitation and materials for the 2007 Annual Dinner.

WORK

u Personalized invitation including employee name and photo

u Playing Card RSVP included dinner selection and requested guest information

u Grand Prize Ticket listed top prizes on the front and sponsors on the back. Employees perfed off their grand prize ticket stub and put it in the drum.

u Name Tags

u Social Hour informational insert

u Table tents indicating dinner selection

CLIENT

Suttle-Straus, Inc.

OPPORTUNITY

Create a Vegas-themed variable data invitation and materials for the 2009 Annual Dinner.

WORK

u Personalized poster invitation for male or female with employee’s head swapped out

u Personalized, first and last name

u Ticket was glue-spotted to inside of invite; RSVP was on reverse

u Variable Membership Rewards Card,place in drum for prizes

u Dinner selections (for waitstaff) and cocktail notice printed and die-cut using standing 4” die

CLIENT

Suttle-Straus, Inc.

OPPORTUNITY

Develop a targeted, high-end image piece to leave with executive-level clients and prospects. Describe services provided as a story about why Suttle-Straus’ lineup of services matters to them.

WORK

u 20-page booklet, including:

• Stock photography • Customized photography, including

images shot by myself and other Suttle-Straus staff and supplied historical photos

• Copy was written collaboratively by myself and two others

• Printed on a dull FSC-certified stock with spot UV dispersion coating

CLIENT

Suttle-Straus, Inc.

OPPORTUNITY

Create a sleek and innovative presentation folder for for sales representatives and executives to put company materials and print samples inside. The goal was to create a piece that didn’t represent a printer, but instead a forward-thinking, creative, and technology-based marketing services provider.

WORK

u Custom die-cut capacity folder printed on silver metallic stock with double hits of black and white inks and coatings.

CLIENT

Demco Media, Turtleback® Books

OPPORTUNITY

2005-2006 Catalogs, mailed to schools and libraries across the United States; customers and prospects.

WORK

u Catalogs of books specific to age, curriculum, language, state program, and in conjunction with Accelerated Reader and other programs

u Sections divided by title, author, level, genre, level, dewey number, etc.

u Each catalog included its own unique sections with easy-to-use tabbing system

u Most catalogs included inserts or reply cards

u Data was pulled from Filemaker and flowed into QuarkXpress via XData (I exported data, wrote all the scripts, flowed and manipulated the data)

u Secured models, locations, and directed all photography

Turtleback® PromiseExecutive summary pages

Inside book listings and BRC insert

CLIENT

Demco Media, Turtleback® Books

OPPORTUNITY

Spring 2006 K-8 New Titles Catalog. Past new titles catalogs have used less color and newsprint stock. This time we decided to promote excitement with very active layouts and bright colors on glossy, bright white stock based on the theme of each genre.

WORK

u 96-page full color glossy catalog mailed to teachers and librarians

u Success could not be measured as the assets of our company were sold shortly after production

u Design and production from start to finish took less than three weeks

CLIENT

Demco Media, Turtleback® Books

OPPORTUNITY

Create two curriculum catalogs, one for grades K-8 and one for 6-12. Combine stock photography with studio book product shots to save cost. Stress the durability of the product (product-focus).

WORK

u Copy was written by me for each of the kid images referring to reasons why Turtleback Books were the best choice for their classrooms and libraries.

u Catalogs were such a successthat our parent company, DEMCO, Inc. asked me to create reading promotions based on this idea.

CLIENT

U.S. Cellular

OPPORTUNITY

Create “illboard” and banners for the Illinois State Fair. U.S. Cellular was holding a texting event/promotion on the fairgrounds which was next to the interstate. They requested a “billboard” banner to be large enough to be seen from the interstate and act as a billboard, but also dress up the venue for the event, which was next to a barn. The “banners” needed to be secured to the barn. Each banner was grommted and secured with rope to the building.

WORK

u 10’ x 60’ banner adhering to U.S. Cellular brand standardsu 6’ x 12’ banners to promote the texting eventu 4’ x 40’ banner with U.S. Cellular slate brand color,

wavelengths and reversed logo

save with freeincoming calls.

CLIENT

Preventive Cardiovascular Nurses Association (PCNA)

OPPORTUNITY

Update booth and banner for trade shows and events using new brand colors and softer image. Create cohesive look with website.

CLIENT

Suttle-Straus, Inc.

OPPORTUNITY

2010 Holiday Card. Card with a personalized URL was sent to clients. Client would access their PURL online and choose from one of three charities which Suttle-Straus would make a monetary donation in their name.

WORK

u Digitally printed card with PURLu Personalized URL landing pageu Three follow-up emails

1- Card with PURL

“There is a wonderful mythical law of nature that the three things we crave most in life—happiness, freedom, and peace of mind—are always attained by giving them to someone else.”

— Peyton Conway March

Thank you for your contribution to Safe Harbor Child Advocacy Center. Your participation is greatly appreciated and will assist us in minimizing trauma to children.

What we do together can make all the difference.

Happy Holidays

3- Online Confirmation

Thank You!

Dear <First>,

Thank you for sharing the joy of the season by participating in the Suttle-Straus Holiday Giving Event. Your donation to Safe Harbor has been confirmed and will be presented on January 15, 2010.

May peace, prosperity and happiness be yours throughout the holidays and the New Year.

1000 Uniek DriveWaunakee, WI 53597

608.849.1000www.suttle-straus.com

4- Thank You Email

1000 Uniek DriveWaunakee, WI 53597

608.849.1000www.suttle-straus.com

Dear <First>,

Thank you for inquiring about Suttle-Straus Campaign Management Technology. We look forward to learning more about your needs and showing you the powerful results of multi-channel campaigns.

Your Suttle-Straus Account Manager will be contacting you after the holidays to schedule a meeting. Get the most out of your marketing with targeted, multi-channel solutions from Suttle-Straus.

5- Follow-Up Email2- PURL Landing Page

CLIENT

Demco Media

OPPORTUNITY

Redesign e-commerce website to integrate new branding and allow fast updates to home pagefor sales and promotions.

PorkettaPedalers

PMS 124 Yellow • PMS 1805 Red • Black

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