Design Policy in Action—

Monday 21st March MUDAM (Luxembourg - Kirchberg)

The model of the Luxembourg Design Action Group

Nice to meet you —

My name is

Anna Loporcaro, Head of cultural program at Mudam

Luxembourg and DfE Ambassador for Luxembourg.

My link with design policy is:

> I’m curator at Mudam and in charge of Design City –

LXBG Biennale in collaboration with the City of

Luxembourg.

> One of the initiators of the Design Action Group (DAG)

http://designforeurope.eu/

National design ecosystem—

Population (1st Jan 2015): 562,958

Population Density: 214.4 pop./km2

Total Area: 2 586 km2

GDP (2014): € 49.428 Bn

GDP per capita (2014): € 84,889

N. of designers: 600-800 no exact

date available at this date.

GDV Design Sector: n/a

R&D Spending (2014): € 214 M

Some data about my country

The national design ecosystem of Luxembourg is

heterogeneous. There are several voluntary initiatives put

forth by design experts and professionals, yet no formal

policy is present or supported by the government.

Luxembourg context – prior to DAG

multicultural and multilingual

European Capital

economic diversification in

innovative sectors

high standard of living and strong

intercultural awareness

evolution to a better understanding

of design sector and the derived

activities

size, proximity and location

ease of direct follow-ups

open and proactive policymakers

short-time implementation process

active group of designers

strong economic situation

strong positioning towards other

countries

switch from “innovation follower”

to “innovation leader”

use of design as strategic tool for

innovation

gather all efforts in a coordinated

and global strategy

make more coherent and unified

actions

limited design awareness due to a

lack of knowledge of activities in the

private and public sectors

misunderstanding of the concept of

design and its stakes

lack of market opportunities and

brain drain

few examples of companies

implementing design strategies

Design ActionsDESIGN CITY – LUXEMBOURG BIENNALE

Type: initiative

Start year: 2010

End year: ongoing

N. of edition: 4

Current status: Current

Budget per edition: 100.000€

Duration per edition: 1 month

POLICY CATEGORIES

Category: Framework development

Subcategory: Promotion and advocacy

SYSTEM OF SUBJECTS

Funders: Mudam and City of Luxmebourg

Policymakers: Mudam

Beneficiaries: public sector, creative

Industries, designers, general public

Design ActionsCREATIVE BUSINESS CUP - LUXEMBOURG

Type: initiative

Start year: 2013

End year: 2015

N. of edition: 3

Part of: Creative Business Cup global

initiative based in Copenhagen

Current status: Current

Budget per edition: € 10,000

Duration per edition: 4-6 months

POLICY CATEGORIES

Category: Asset and Framework development

Subcategory: Networking and collaboration; Financial support

SYSTEM OF SUBJECTS

Funders and Policymakers: Ministry of Culture via Mudam,

Luxinnovation, Technoport, 1535°,

Beneficiaries: start-ups, creative industries

Evaluators: Luxinnovation, Technoport, Mudam, 1535C – First phase;

World jury in Copenhagen – Second phase

Design ActionsDesign Awards

Type: initiative

Start year: 2015

End year: ongoing

N. of edition: 1

Current status: Current

Budget per edition:

Duration per edition: 2-3 month

POLICY CATEGORIES

Category: Framework development

Subcategory: Promotion and advocacy

SYSTEM OF SUBJECTS

Funders and Policymakers: Design Luxembourg asbl

Beneficiaries: designers, public sector,

creative industries, general public

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Nice to meet you —

Jan Glas,

design management & strategy

Member of Design Luxembourg

My link with design policy is:

Advocating & promotion

Creative industries cluster Luxembourg initiative

SubjectsWhat are the main subjects involved in design policy in your country and which

role they have?

INITIATORS

Luxinnovation

Mudam

POLICYMAKERS

Luxinnovation

Mudam

1535° Creative hub

Technoport

MEMBERS

LUCA- Luxembourg Center for

Architecture

Design Friends asbl

Design Luxembourg

Chambre de commerce

Chambre des métiers

Markcom

Uni.lu

BENEFICIARIES

Start-ups

Creative industries

SMEs

Designers

Luxembourg Design Action Group

• Initiated in 2010 by Mudam and Luxinnovation, with the help of several

local partners (design consultants, representatives from the Ministry of

Economy and the Ministry of Culture, communication agencies)

• Development of a Design Action Plan, identifying 6 axes in which activities

are classified:

1. Integrating design in the business

sector

2. Supporting the design sector

3. Promoting and raising awareness of

design culture

4. Integrating design in the education

system

5. Basic and applied research in design

6. Other (legal implications, organisation

and follow-up..)

Luxembourg DAG – Lessons learned

Gather the right people and organisations

Pool funding to make continuous and constant actions, limiting voluntary

basis

Establish an action plan, identifying the main set of activities, as well as

working groups for specific projects (e.g. cluster on creative industries..)

Define short- and long-term activities and have recurrent updates

Communication and information are essential (f.ex. creation of website or

bottom-up actions)

Thanks!