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Design Philosophies From the Masters ByScott Schwertly on June 23, 2014221inShare

hen creating a presentation, it!s easy to get caught up "ocusing on the content #a"ter all, it is the meat o" any $ec%& But we can!t "orget that i" this in"ormation is n presente$ in an engaging way, its impact will not 'e as great& (n other wor$s) Desigmatters&Below are 13 power"ul $esign *uotes "rom +eonar$o Da inci, Bruno Munari an$more, along with lessons you can implement "or your own presentations&

Lesson: Follow the rule less is more with your slide design. You must avoid every temptation to use too muchtext or over-complicated charts and graphs. A storyboard can make simplicity easier to attain. Storyboards giveyou the opportunity to remove unnecessary elements. Your presentations will be more sophisticated and your

design process will be more e!!icient.

Lesson: "utsource design i! you need. #esign is a skill that develops over time and there should be no shame in

admitting design as a weakness. $nterested in taking a !irst crack at it% Start with these tips !or choosing the rightphotos !or your decks.

http://blog.slideshare.net/author/ethos3/http://blog.slideshare.net/author/ethos3/http://www.ethos3.com/2012/03/using-storyboards/http://www.ethos3.com/2014/06/the-power-of-simplicity/http://www.ethos3.com/2014/06/the-power-of-simplicity/http://www.ethos3.com/2014/06/the-power-of-simplicity/http://blog.slideshare.net/2014/06/02/4-tips-for-choosing-the-right-stock-photography/http://blog.slideshare.net/2014/06/02/4-tips-for-choosing-the-right-stock-photography/http://blog.slideshare.net/author/ethos3/http://www.ethos3.com/2012/03/using-storyboards/http://www.ethos3.com/2014/06/the-power-of-simplicity/http://blog.slideshare.net/2014/06/02/4-tips-for-choosing-the-right-stock-photography/http://blog.slideshare.net/2014/06/02/4-tips-for-choosing-the-right-stock-photography/

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Lesson: &uality design is critically important. 'ake !or instance the world o! industrial design ( an Appleproduct looks vastly di!!erent than another competitor)s product. 'hey care passionately not only about how theproduct works but also how it !eels in your hands. 'his intense !ocus on design obviously makes Apple theculture-shaping company it is today.

Lesson: Seek originality and avoid creating me too decks. *y suggestion is to go analog and en+oy the ideasthat will develop.

http://www.ethos3.com/2013/10/go-analog/http://www.ethos3.com/2013/10/go-analog/

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Lesson: $! you design your own presentations take the time to elevate your design skills. #on)t rely on so!tware or

apps to guide your design decisions. 'here are many blogs videos courses and workshops to help you developre!ined design techni,ues.

Lesson: resentation design can help an idea take o!! or crash and burn. #esign touches something in the humansoul. #on)t !orget about that intense power. $! presentations are not your passion collaborate with truly talentedwriters and designers.

http://www.lynda.com/http://www.lynda.com/http://www.lynda.com/http://www.ethos3.com/2014/05/announcing-the-newest-way-to-master-presentations-skillshare/http://www.lynda.com/http://www.ethos3.com/2014/05/announcing-the-newest-way-to-master-presentations-skillshare/

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Lesson: $! you have ever created a presentation you are a presentation designer. ven text-only decks !eaturingsmall black !ont on a white background are designed/ they are +ust poorly designed. 0y acknowledging that everypresentation is designed you might be inspired to take your designs up a notch.

Lesson: You have a ma+or responsibility as a presenter ( to empower others. 1tili2ing great design will help youget there but it isn)t the entire e,uation. You also need to deliver thought!ul and meaning!ul ideas. 'o accomplishthat goal edit and re!ine your message repeatedly to ensure that your ideas are clearly expressed. 'hen designslides that visuali2e your core ideas.

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Lesson: 3reat design isn)t +ust breathed to li!e. $t takes inspiration and perspiration. $t takes hard work .*oodboard your ideas. 3et your thoughts on paper. #o what it takes to thoroughly think about your design plan.

Lesson: Anything you do visually needs to start with a blueprint or a plan. 3reat design never +ust comes together.$t takes conceptuali2ation visuali2ation and a persistence to achieve your vision.

http://www.ethos3.com/2013/07/inspirational-quotes-for-presentations-from-aristotle/http://www.ethos3.com/2013/07/inspirational-quotes-for-presentations-from-aristotle/http://www.ethos3.com/2013/07/inspirational-quotes-for-presentations-from-aristotle/http://www.slideshare.net/ethos3/why-great-presenters-are-boring-peoplehttp://www.slideshare.net/ethos3/why-great-presenters-are-boring-peoplehttp://blog.slideshare.net/2014/04/21/the-importance-of-moodboarding/http://www.ethos3.com/2013/07/inspirational-quotes-for-presentations-from-aristotle/http://www.slideshare.net/ethos3/why-great-presenters-are-boring-peoplehttp://blog.slideshare.net/2014/04/21/the-importance-of-moodboarding/

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Lesson: Always remember that design is +ust one third o! the presentation e,uation. $t is a tool !or uniting beautyand substance.

Lesson: #on)t be a!raid to try new things when designing your presentation. 'ake a risk . *ake a change. Aim tobe courageous. For example the guy who spoke be!ore 4incoln gave his 3ettysburg Address took two hours togive his speech. 5ow long did it take 4incoln% 4ess than three minutes and his speech changed the world.

http://www.slideshare.net/ethos3/e3-slideshare-risksfull-9680502http://www.ethos3.com/2014/06/what-did-lincoln-sound-like/http://www.slideshare.net/ethos3/e3-slideshare-risksfull-9680502http://www.ethos3.com/2014/06/what-did-lincoln-sound-like/

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Lesson: $n the words o! 6ohn *aeda Simplicity is about subtracting the obvious !rom the meaning!ul. 7eepslicing and dicing until you can)t do it anymore. 8eview everything and examine closely. And when you are done.#o it again. And again until you are empty.READ MORE: 4 Tips for Choosing the Right Stock PhotographyAuthor Bio

Scott Schwertly is the author o! 5ow to 0e a resentation 3od and 9 " o! thos: a ;ashville ';-basedpresentation bouti,ue providing pro!essional presentation design and training !or national and internationalclients ranging !rom Fortune

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pe $esign, e6i$ent, "ace ca pple a companiei, cultura mo$elarea este ast;:i&

+ec ie ) /;uta i originalitate i pentru a e6ita crearea $e @eu@ pun i & Sugestia mea este $e a merge analogic i 'ucura iuta o i$ee $ecolare, sau $e a6arie i ar$e& Design atinge ce6a $in su"letul uman&u uita $e puterea intensa& Dac; pre:ent;ri nu sunt pasiunea ta, cola'ora cu scriitori cu a$e6;rat talenta i i $esigneri&

+ec ie ) Dac; a i creat 6reo$at; o pre:entare, e ti un $esigner $e pre:entare& Doar teAt chiar pun ile o"erin$ mic"ont, negru pe un "on$ al' sunt proiectateE acestea sunt $oar prost proiectate& -ecunosc9n$ c; "iecare pre:entaeste proiectat, sul $6s& mo$ repetat, pentru a seasigura c; i$eile tale sunt clar eAprimate& poi $e $esign sli$e