_DESIGN _ORGANIZATION _PRESENTATION

SYSTEM FOR EXCELLENCE

Design Organization Presentation

SOLUTIONS FOR BETTER SALES

Emotion & Product Connected POS Efficiency in Marketing Content First

OUR AGENCY AND PARTNERS

A Profile of Vignold Showcases Trend Talk A Profile of SetWork

IN SUMMARY

Why should you choose us? An Overview of our Services Contact

THE OMNI-CHANNELSALES PROMOTION AGENCY

ACCESS TO THE AUDIENCE

Ultimately,we want toinvest in the targetaudience, whowill purchaseyour productsand services.

DESIGN

MANAGECOMPLEXITY

Continuous focus on a complex marketing world results from good organization.

ORGANIZATION

CUSTOMER EXPERIENCE

A consistent market appearance across all channels creates trust with the consumers. Purchasing is based on trust.

PRESENTATION

EMOTION & PRODUCT

SOLUTIONS FOR BETTER SALES

PURCHASING IS MORE AN EMOTIONAL DECISION THAN A PRACTICAL ONE.

BERNHARD CONRADPOS Director

DIRK MAJCHRZAKDigital Director

PETER VYGESenior Art Director

Stationary shops must face the behavioral changes in a digitally driven society. With digital sales promotions and services, the POS can be integrated into the customer’s journey through multiple options, which is increasingly starting online.

In this, both the digital content and ser-vices must offer the customer relevant addi-tional value on their journey. For this purpose, strategic planning takes customer insights, brand values and a goal-oriented set of key performance indicators into consideration. In its execution, digital assets must be reason-ably associated with each other and produce high-quality content. Thereby, the POS will also have potential in the future, by combin-ing virtual and physical sales and brand expe-riences for increasing the frequency of visits to the area and motivating people to buy.

The world is becoming more complicat-ed. Sales pitches must be phrased clearly. The quicker an offer can be understood, the more open people will be for working with the brands. Customers ignore pitches that cannot be understood. My goal is to get your customers to say “Yes” to your offer. This dialogue begins with ensuring that the customer understands your offer and your pitch. If the products and services are appro-priate, then that “Yes” will be easier to get.

It is easier for customers to identify with brands and services that make a clear pitch, grab their inner perceptions and handle their feelings concisely.

RETAIL SPACES MUST CREATE EMOTIONS AND CAUSE EXCITEMENT

DIGITAL SALES PROMOTIONS MUST OFFER ADDITIONAL VALUE

DIALOGUE IS MORE IMPORTANT THAN EVER AND EVERY-THING MUST BECOME SIMPLER.

Shopping venues should be meeting places and sources of inspiration, where people feel at home. If presented well, they can motivate the observer to dream, recall memo-ries and awaken desires.

I am happy to work with motifs that create an authentic setting for products and become entirely real for customers. They let fantasy run free, release emotions and serve as con-versation pieces. Ultimately, it has always been about motivating people for ideas, styles and products and supporting a tasteful sense that they are not just having fun but are also willing to consume.

CONNECTED POS

SOLUTIONS FOR BETTER SALES

CUSTOMERS NO LONGER TOLERATE FRAGMENTED ENGAGEMENT ACROSSDIFFERENT CHANNELS.”

“

Britta Hildebrand

MS. HILDEBRAND, WHAT DO YOU UNDERSTAND AS DIGITALIZATION?

Retail is entirely in turmoil. We’ve broken the boundary between doing business online and offline. We are experiencing no-line retail. Our customers do not think in terms of channels and are demanding that we use digital media in every area of the organization and make their benefits come to life. For this purpose, we are re-orienting our processes and technologies. Using the standard methods and pro-cesses, a seamless, uniform sales experience cannot be economic or achieved in the required time. We have determined that the customer benefits most from cleverly dove tailing the channels, which in turn will increase revenues.

WHAT ROLE DOES MOBILE USAGE OF THE INTERNET PLAY?

Marketing in the age of Connected Commerce is getting faster; occurring almost in real time. Mobile end devices are playing a lead-ing role in this. Customers are coming to stationary stores with their mobile devices and want to use them there. Provision for Wi-Fi in the stationary stores has become a factor for success for offering other services, such as in-store navigation and more detailed product infor-mation. We have reacted to these needs and are sure that we will also benefit from digitalization over the next few years.

WHAT ARE THE IMPORTANT EXPERIENCES THAT YOU WANT TO SHARE WITH OTHER RETAILERS?

The design and implementation of digital systems in the company must be guided by the top level management. The project must be strategically anchored in, or in the DNA, of the retail company. There will be many surprises along the way, which cannot be foreseen. It is better to schedule more time and delay the launch date rather than to accept poor compromises. I was repeatedly surprised about the moti-vations found in the team for collaborating on the design of new top-ics. These potential opportunities must be used. For me, continuing to get people into retail stores is the significant factor for success.

IMPORTANT ELEMENTS OF THE DIGITAL SYSTEM DESIGNED BY VIGNOLD AND ROLLED OUT BY HAGEBAU AT THE POS

INSTORE TV

The decisive factor was the analysis of the customers’ needs and paths for positioning the digital media as well as designing the con-tent. Communicating the local offers is the significant benefit for the on-site hardware store. This allows offers that are more relevant to the region or temporarily more relevant to be made.

DIGITAL CONSULTATION

Customers like going to stationary stores, among other things be-cause of the consultation in connection with real-world product expe-rience. If special product features can be explained using digital media like films or animation, real added value will have been created. Digital configurations simplify selection and provide support to the sales staff when talking with customers.

COMMUNICATING REQUIREMENTS FOR THE SALE

Digital media at the POS complement communicating the require-ments placed on the sale. How customers will be informed using the new services and how digital media will be integrated into the sales process must be considered carefully. In this context, the sales team in the stationary store plays a significant role.

BRITTA HILDEBRANDCross Channel Business, ZEUS (Hagebaumarkt System)

JÖRG POPLAWSKYManaging Partner, VIGNOLD

SOLUTIONS FOR BETTER SALES

BRONZE PARTNERBRONZE PARTNER

EFFICIENCY IN MARKETING

Working together with VIGNOLD brought stimulating momen-tum for furthering the development of our solution. Customers benefi ted from the optimization and increased effi ciency in the handling of the digital assets.

Ramon Forster (CEO, Picturepark)

VIGNOLD shares our philosophy of a content-fi rst strategy. The challenges of omni-channel marketing can only be sustainablymastered in this manner. With VIGNOLD, we have gained a partner with enormous expertise in the requirements for sales for implementing wonderful Akeneo projects.

Tobias Schlotter (General Manager for Germany, Austria & Switzerland, Akeneo)

With Camunda and BPMN, we have discovered the ability to digitalize our processes completely and create ideal cooperation between automated and manual fi nishing processes. Using open interfaces and service-oriented architecture, we are ideally pre-pared for the future.

Christian Cub (Workfl ow Manager, VIGNOLD)

Applying brandstreet allowed us to make processes more lean and see the big picture. Doing this, we can bring our campaigns to the point of sale more quickly. This is a great solution for our Marketing department.

Christiane Bröhr (POS Production, Closed)

Regina Spicks-Höffk enManaging Director, VIGNOLD

IN THE AGE OF INCREASINGCOMPLEXITY AUTOMATING MARKETING IS A MUST FOR SUCCESS.”

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CONTENT FIRST

GIVE ME SIX HOURS TO CHOP DOWN A TREE

AND I WILL SPEND THE FIRST FOUR SHARPENING THE AXE.

ABRAHAM LINCOLN

SOLUTIONS FOR BETTER SALES

Various means of communication make it more difficult for brands to achieve consis-tent, effective communication. This is really the truth when brands and retailers imple-ment campaign ideas in separated areas vertically without having first defined an over-riding content strategy.

We believe in the philosophy: Content First; Channel Last. If the campaign concept already exists, the content strategy must be determined. This includes planning the content for different target groups. The pro-

duction of content is the implementation of the plan. To this end, efficient production is designed, consisting of a Creative Director and a Head of Production.

A production calendar determines the chan-nels and formats used for communication. Qualities (style & technology) will be taken into consideration. This is living content man - agement in the spirit of a Content-First- Channel-Last philosophy.

WHY IS CONTENT MORE IMPORTANT THAN MEDIA CHANNELS?

FOR BETTER SALES

YOUR SOLUTIONWe will develop effective concepts, improve your marketing processes and implement a consistent market appearance.

OUR PROMISE

OUR AGENCY AND PARTNERS

VIGNOLD FACTS & FIGURES

EUR15 MILLION

REVENUE 135

OUR TEAM

AREA

Sq. M.>3,000

SYSTEM FOR EXCELLENCE

DESIGN, ORGANIZATION,PRESENTATION

1stSALES PROMOTIONS

>20

TECHNOLOGIES FORAUTOMATING MARKETING

[PIM Product Information Management, DAM Digital Asset Management, WOODWING Multichannel Publishing, VPROOF Online Proofing, PRINT:SUITE Enterprise Publishing and others]

SUCCESSFUL PROJECTS PER YEAR

>10,000

A PROFILE OF VIGNOLD

U R B A N . L I F E . S T Y L E .

D E R N E U E T O Y O T A

Kraftstoff verbrauch Toyota C-HR Style Hybrid 1,8-l-Hybrid, 90 kW (122 PS) mit Frontantrieb innerorts/außerorts/kombiniert 3,5/4,1/3,9 l/100 km, CO-Emissionen kombiniert 87 g/km. Kraftstoff verbrauch aller Toyota C-HR Modelle kombiniert 6,3–3,8 l/100 km, CO-Emissionen kombiniert 144–86 g/km. Abb. zeigt Sonderausstattung. *Unser NEU bleibt NEU-Finanzierungsangebot für den C-HR Flow, 85 kW (116 PS), Fahrzeugpreis: 24.390,00 €, abzgl. Aktionsrabatt: 1.200,00 €, Anzahlung: 6.347,39 €, einmalige Schlussrate: 11.414,52 €, Nettodarlehensbetrag: 16.842,61 €, Gesamtbetrag: 17.679,52 €, Vertragslaufzeit: 36 Monate, gebundener Sollzins: 1,97%, eff ektiver Jahreszins: 1,99%,

35 mtl. Raten à 179,00 €. Ein unverbindliches Angebot der Toyota Kreditbank GmbH, Toyota-Allee 5, 50858 Köln. Nur bei teilnehmenden Toyota Händlern. Gilt bei Anfrage und Genehmigung bis zum 28.02.2017 und nur bei gleichzeitigem Abschluss einer Zusatzvereinbarung mit Ihrem ausliefernden Händler über die optionale Rückgabe des Fahrzeugs bei Ablauf des NEU bleibt NEU-Finanzierungsvertrages. Alle Details zu NEU bleibt NEU fi nden Sie auf toyota.de/c-hr-angebote. Das Finanzierungsangebot entspricht dem Beispiel nach § 6a Abs. 4 PAngV. Unverbindliche Preisempfehlung der Toyota Deutschland GmbH, Toyota-Allee 2, 50858 Köln, per Oktober 2016, inkl. MwSt., zzgl. Überführung. Individuelle Preise und Finanzangebote erhalten Sie bei Ihrem Toyota Partner.

Setzen Sie ein Statement für Ihren urbanen Lifestyle. Der C-HR verbindet eine sportliche Coupé-Silhouette mit dem Komfort eines SUV und ermöglicht Ihnen herausragende Agilität. Jetzt mehr erfahren unter toyota.de/C-HR

J E T Z T P R O B EF A H R E N !179€ *

mtl. fi nanzieren

FÜR NURUnsere NEU bleibt NEU-

Angebote fi nden Sie auf toyota.de/c-hr-angebote

1611472_AZ_C-HR_Mann_NbN_Probe_AutoZeitung_420x280_V0.indd Alle Seiten 25.11.16 16:08

SHOWCASES

SOME CLIENTS WE WORK WITH

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1Globetrotter

Concept, Design & roll-out of the POS appearance for Frilufts’ own brand

Design and imple-mentation of the sales requirement measures (leafl ets, POS etc.) incl. pro-duction of content

Design & roll-out of POS measures for Posthausen and Kaltenkirchen

Implementation of POS measures incl. provision of the marketing software BrandStreet

5Toyota

Implementation of sales requirement measures together with the lead agency

6Kaiser’s Tengelmann

360° communication on sales requirements incl. development of recipes, food pictures & production of video clips

10KMS

Post-production, development of look

11 EDEKA, Northern Bavaria, MARKTKAUF

Lead agency for the regions of Northern Bavaria, Saxony & Thuringia for sales requirement measures for the MARKTKAUF sales line.

12Peek & Cloppenburg

Implementation of sales requirement measures as well as opening new stores in European locations

7Tom Tailor

Post-production, development of look

8Review

Implementation of sales requirement measures (brochures, POS etc.) incl. pro-duction of content

9C&A Mode

Adoption, produc-tion & roll-out of sales requirement measures for offl ine & online media

4Closed

3Dodenhof

2toom Baumarkt

LEAVE YOUR

OFFICEDESK

ALEX SOOJUNG-KIM PANG

GETTING OUT OF ROUTINES ALLOWS A PERSON TO GAIN NEW PERSPECTIVES AND SEEK EXCHANGES WITH OTHER PEOPLE. OR WHEN THE THOUGHTS CAN SIMPLY RUN FREE.

Futurist at the Institute for the Future in Silicon Valley and

editor of “Rest”

MARCOJUNK

Managing Director, Bundesverband Digitale Wirtschaft (BVDW) e.V.

RALF KOENZEN

Founder and Managing Director LANCOM Systems

PROFESSOR MANFRED WOJCIECHOWSKI

Media Specialist Düsseldorf College

MARC SCHNIERER

Marketing ManagerCanon Deutschland GmbH

HARALD STEMMER

Managing Partner, KPS AG

DOMINICBLANK

Founder and Managing Director POSpulse

OUR AGENCY AND PARTNERS

RALF KOENZENFounder and Managing Director LANCOM Systems on NetworkManagement of the Future

SOFTWARE-DEFINED NET- WORKING IS A GAME CHANGER IN DIGITALIZING RETAIL

Given online competition & new custom-er needs, Retail has to redefine itself. High- performance networks are the foundation, which are hitting their limits. Networking stores, radio commissioning and EC-Cash are the basic requirements, on which Wi-Fi hot spots, ESL and trends like BYOD, LBS and Multi-Channel must be built.

Cloud network management based on SDN solves this complexity. These technologies automate the configuration, management and monitoring of the entire network. Pro-cesses will be radically simplified; services and stores added with the click of a button. Everyone, from local retailers to multi-nation-al chains, will benefit from the enormous time and costs advantages.

MARC SCHNIERERMarketing ManagerCanon Deutschland GmbH

DIGITAL PRINTING OPPORTUNITIES

The pressure on stationary stores is in-creasing in the digital world. By 2020, the share of the digital economy will be around 25 percent.* New challenges and opportu-nities are being created for retail. The cre-ation of a consistent customer experience at the point of sale, both online and offline, as well as using customer communications targeting specific groups are the factors for success that will distinguish companies from the pack. Digital printing provides new opportunities as a unique printing process. Options that simulate those of digital channels do however have one decisive addition-al value: they can be touched. Further-more, new technologies provide innovative design options for store construction, in par-ticular interiors and design and in communi-cating at the point of sale.

(*Economic Value Index, Accenture, 2016)

HARALD STEMMERManaging Partner, KPS AG on omni-channel management

THE POINT OF FOCUS IS MOVING FROM RESOURCE TO CUSTOMER MANAGEMENT

If the product was at the center of every process in the past, a clever omni-chan-nel strategy now places the attention on the customer. Digital marketing solutions must be implemented accordingly in order to support processes centered on custom-ers. The acquisition and analysis of all data relevant to customers makes derivation of new marketing approaches possible, such as personalized discussion with customers to customer-specific manufacturing of “person-al” and “unique” products. Doing this requires a new process landscape that must be intro-duced consistently and quickly and support-ed by appropriate technologies.

MARCO JUNKManaging Director, Bundesverband Digitale Wirtschaft (BVDW) e.V.

IMPROVING CUSTOMER CON-TACT USING DIGITALIZATION

Since the beginning of online marketing more than 20 years ago, we have been con-tinuously confronted by new developments. Hardly any field has developed as quickly over the past two decades as the digital econo-my. Now in the field of marketing, new oppor-tunities for contact with target demograph-ics are being opened through developments such as heavily expanded databases thanks to the Internet of Things. Target groups can be reached using a variety of contexts. These developments will lead to higher quality for advertisements and even better contact with customers.

DOMINIC BLANKFounder and Managing Director, POSpulseReal-time tracking at the point of sale

USING APPS FOR MARKET RESEARCH GIVES STATIONARY STORES TRANSPARENCY

Although 70 percent of all customer de-cisions are made at the point of sale (POS), this “first moment of truth” continues to rep-resent a blackbox for retailers and manufac-turers. Using smartphones for digital market research makes real-time analyses possible along the entire customer decision tree and gives offline retailers information that was previously only accessible to eCommerce competitors. In this, app-based market re-search uses a smart trick by accessing already existing sources: shoppers and their smart-phones.

PROFESSOR MANFRED WOJCIECHOWSKIMedia Specialist Düsseldorf College

NETWORKED USER EXPERIENCE

Today more than ever before, the needs and interests of the user must be the focus of a digital concept to be implemented using the extended capabilities of the technology. The user’s web site experience must be designed properly for such a concept. Users should have a good user experience throughout their use of the web presence to promote brand loy-alty. Technology is only one of the enabling agents for this. At Düsseldorf College, Media Information Technology (Media IT) is the dis-cipline that is provided for students interest-ed in Internet technology.

EVOLVE THE WORLD OF OMNI-CHANNEL COMMUNICATION

SetWork is an international network of owner-managed agencies. SetWork combines individual on-site support with the opportunities ofworld-wide organizations. We bring the professionals and technologies to the set that are required for a successful project.

OUR AGENCY AND PARTNERS

WHY SHOULD YOU CHOOSE US?

SUMMARY

EFFECT

A project is successfulwhen we have reached

your goals together.

TIME TO MARKET

Thanks to our organizationwe will implement your

sales requirement measures quicker.

FOCUS

Important issues will remain the focus

of the project.

KNOWLEDGE

The use of expertsensures knowledge

beneficial for the future.

COMPLETENESS

Our approach to successconsists of conception,

organization and implementation.

DECISION MAKING

Our management by ownersprovides shorter paths for making decisions.

DATA

Your data issecure with us. We provide

certified solutions.

SPECIALIST

Our agency specializes in requirements for

making sales.

INNOVATION

We are always lookingfor better solutions. Education

is important to us.

9FOR CONSIDERING US

GOODREASONS

AN OVERVIEW OF OUR SERVICES

JÖRG POPLAWSKYMANAGING PARTNER

Strategy and Designfor Sales Promotions

REGINA SPICKS-HÖFFKENMANAGING DIRECTOR

Strategy and Designfor Automating Marketing

FRANK HASSELBACHDIRECTOR OF ACCOUNT

MANAGEMENT

Design ofMultimedia Content Production

& Project Management

MARCEL HEIDBREDEDIRECTOR OF MARKETING

& SALES

Design ofPOS Production

& Project Management

DIRK HARTWIGUNIT MANAGER

Design for Digital Solutions at the POS

JULIA MUTHACCOUNT MANAGER

Design ofIntegrated Retail Marketing

SUMMARY

AN OVERVIEW OF OUR SERVICES

DESIGN

CONNECTED POSDigital SignageMobile ConsultationBeacon & other Sensor SystemsAdvertising Sales

INTEGRATED COMMUNICATIONTouchpoint AnalysesCampaign ManagementContent Strategy

STRATEGYConsultation on Sales StrategiesDesign of Sales Requirement MeasuresCreation & Design

MARKETING EFFICIENCYProcess OptimizationSelection of TechnologiesDesign of Implementation

MARKETING PROCESS OUTSOURCINGWorkflow AnalysesIn-house TeamsRecruitment

ORGANIZATION

PROJECT MANAGEMENTBack-planning for CampaignsResource ManagementKPI Management

MARKETING ANALYTICSEye TrackingMeasurement of Frequency at the POSData for Making Marketing Decisions

MARKETING TOOLBOXDigital Asset ManagementProduct Information ManagementPOS ApplicationsPublishing Systems

PROCESS MANAGEMENTCamunda Business Process Management

PRESENTATION

POS PRODUCTIONIn-store TV, Video Walls,Kiosk SystemsWindow & In-store GraphicsAction Areas & Decorative ToolsIn-house ProductionInternational Sourcing

MULTIMEDIA CONTENT PRODUCTIONImage VideosProduct VideoseCom PhotographyOn-location PhotographyStudio PhotographyCGI & AnimationCasting ModelseNewslettersOnline BannersNative & Web Apps

PRINT PRODUCTIONGraphics & DesignPost-productionArtworkTranscreationPreMedia Services

GÖTZ W. WERNERFounder of DM Drogerie Markt

REVENUE IS CUSTOMERS APPLAUDING

RATINGEN/DÜSSELDORFChrist inenstraße 140880 Ratingen, GermanyPhone: +49 (0)2102 94.44Fax: +49 (0)2102 94.49.44

HAMBURGTheodorstraße 42-90 | Haus 6a22761 Hamburg , GermanyPhone: +49 (0)40 45.02.210Fax: +49 (0)40 45.02.21.21

BERLINDorotheenstraße 310117 Ber l in, GermanyPhone: +49 (0)30 24.72.300Fax: +49 (0)30 24.72.30.30www.twentyfour -7.de

PHUKETVIGNOLD@gsd Graphic Solut ions Digi tal Co., Ltd.74/6-9 Moo 2,Tambon. Wichit , Amphoe MuangPhuket 83000 – Thai land

VISIT US AT:www.vignold.de

FOLLOW US ON:https://www.facebook.com/vignoldgrouphttps://twitter.com/vignoldhttps://www.xing .com/company/vignold

Let’s talk

THEMA