Design no logo

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Design no logo. Kiffwa initiative to finance projects in Kenia

Transcript of Design no logo

Page 1: Design no logo

Design no logo.

Kiffwa initiative to

finance projects in

Kenia

Page 2: Design no logo

The meaning of color in Kenia

BLUE In Maasai religion the Maasai people were gifted with the task of raising cattle, and that the cattle was sent down from heaven by a rope.

BLUE Maasai religion says that the Maasai people were gifted with the task of raising cattle, and that the cattle was sent down from heaven by a rope.

YELLOW [fertility & growth] YELLOW represents the sun, which sustains life by helping grass, which cattle eat. Yellow is considered to be a sign of happiness and prosperity.

Page 3: Design no logo

The concept reasoningThe promise to facilitate financing of projects has no fixed deliverables. So initiating and formatting communication is an important contribution of Kiffwa to the project development process. For the design (no design) we uses the building blocks; Effective communication is the foundation. Bridging language and concept barriers. And it is about Kenia.

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No logo, strong in identity