Magento 2:The Future
of Ecommerce
@PeacockCarter
Orange!
Author of 7 books on web design (4 on Magento)
What is Magento?
@PeacockCarter
Ecommerce, from the ground up
Image: public domain
Magento: launched in 2008
The best ecommerce platform around (?)
Community & Enterprise
Where is Magento?
@PeacockCarter
Market share
@PeacockCarter
Stats: blog.aheadworks.com/2015/05/ecommerce-platforms-popularity-may-2015-two-platforms-take-half/Alexa top 1 million web sites
Magento Community 25.3%
Magento Enterprise4.5%
29.8%
www.christianlouboutin.com
store.liverpoolfc.com
www.harveynichols.com
…& plenty of smaller retailers…
…across many, many sectors.
The future of Magento…
@PeacockCarter
Magento 2
@PeacockCarter
New (default) design
Streamlined one page checkout
Hugely improved administration
Better reporting tools
For developersUnit testingMore modularPHP7
Ecommerce trends for 2016
@PeacockCarter
Even more mobile sales
*Other smartphones are available.
Even more mobile sales…
Stats: emarketer.com, 2015. Retailer specific data.
Desktop traffic
55.7%Mobile/tablet traffic
44.3%
Web traffic
Stats: emarketer.com, 2015. Retailer specific data.
Desktop traffic
75.1%Mobile/tablet traffic
24.9%
Web sales
…& payment gateways catch up
More multichannel
*Other marketplaces are available.
Smarter marketing
Localised payment gatewayse.g., Klarna (invoices), Sofort(bank transfer)
And yes, Magento can do all of this!
@PeacockCarter
Learned something?
@PeacockCarter
@magentone
Next event:Magento
Mon, 15th February6pm