Design mobile advertisment campaign

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Design QMobile S2 Mobile Campaign An Effective Advertising Campaign PREPARED BY : SYED ARIF HUSSAIN ZAIDI

Transcript of Design mobile advertisment campaign

Page 1: Design mobile advertisment campaign

Design QMobile S2 Mobile CampaignAn EffectiveAdvertising CampaignPREPARED BY : SYED ARIF HUSSAIN ZAIDI

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Mission To establish brand loyalty and high revenues through customer loyalty by offering innovation, quality and reliability with excellent customer care.

A word frequently used in smart phone users.

Means a series of smart phones undertaken to achieve a large-scale objective.

In advertising , we use it to define unit of effort to accomplish a set of objectives.

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Message My faith in our capabilities to create, to innovate is tremendous. We will build a mobile brand at fast forward for the customers of Pakistan who are in touch with their everyday needs as well as with the global happenings in telecommunications. Our products are extraordinary and set us apart from the rest of our competitors where each product backed by after sales service warranty and excellent customer care, place QMobile customers above all.

Thank you to all our customers, business partners and employees, for the trust and faith they place in the brand.

Creating the advertisement message:

Product features, Uses and Benefits

Characteristics of the target audience.

Choice of Media

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ADVERTISING CAMPAIGN: TYPES/BASISGeographical spread:Local market campaignEntire region campaignNational campaign Pioneering campaigns: introduce new products Competitive campaigns: emphasize competitive superiority to retain the present market and to expand it either by increasing the products consumption or by wearing the customers away from a competitive brand

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TV “Wherever You Go Our Network Follows You” ADS

CELEBRITY ENDORSEMENTSIman Ali

OUTDOOR Hoardings Billboards

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Planning an Advertising Campaign General Steps in Developing and Implementing an Adv. Campaign:

1. •Identify and Analyze Target Audience

2. •Define Advertising Objectives

3. •Create Advertising Problem

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Planning an Advertising Campaign

4.• Determine Advertising Budget or Appropriation

5.• Develop Media Plan

6.• Create Advertisement Message

7.• Executes Campaign

8.• Evaluate Advertisement Effectiveness

9.• End of the Advertisement Campaign

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MEDIA USEDTV

PRINT MEDIA

Outdoor

INTERNET

OoH Media

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POINTS TO BE CONSIDERED WHILE PLANNING S.2 CAMPAIGN

Identify the problemBudgetPre testingTarget audienceMedia selectionThe languageVisual & the copyTiming & durationPost testingEffect on sales

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TV AD’S Run Of Day PartsENTERTAINMENT CHANNELS: THE ADVERTISEMENT SHOULD COME BETWEEN 7 TO 10 PM THE ADVERTISMENT SHOULD REPEAT ITSELT ON ALTERNTIVE BREAKS THIS IS TO BE DONE BECAUSE OUR TARGET AUDIENCE ARE MALE – FEMALE BOTH THESE GENDERS ARE USUALLY IN FRONT OF THE TELEVISION AT THIS TIMES.

NEWS CHANNELS: THE ADS IN NEWS SHOULD ONAIR BETWEEN 8 PM TO 11 BECAUSE THE CHANNEL HAVE A COMBINAITON OF FAVORITE SOAPS AND TALK SHOW AT THIS TIME.

NOTE: THE ADVERTISEMENT ALSO AIRED ON OFFPRIME TIME WE CAN USED THE RODP AND SHORT BREAK BUMPERS WHICH WILL CREATE THE GOOD EXPOSURE AND IBALLS.

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TV SHOW’S• Prime time show on national channel 22:00Fresh• Target audience Male - female & (housewife's)• Media objective to attract 20 – 55 age group • Intro to guest 1 & 2• Discussion [About personal & professional controversies, highs &

lows, favoritism in the industry, competition, new talent, future plans, etc] Sound bites from friends & family for each guest

We plan to expose our brand by placing it within Drams and shows with the episodes to increase overall product awareness and generate positive feelings towards our company. Moreover, The fact that many people idolize the contestants will add strength and credibility to our message.

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PRINT MEDIA JANG NEWS PAPER -87 % OF THE PREMIUM CLASS POPULAITON OF PAKISTAN READS THIS NEWS PAPER THE ADVETTISMENT SHOULD COME ON WEEEKDAYS SHOULD BASICALLY BE ON THAT 2 PAGE OF THE PAPER.

DAWN AND THE NEWS. THIS PAPER HAS A DIFFERENT SEGMENT FOR MASS PAPULATION ERA AND IT SHOLD BE EXACTLY ON THE LOWER LAST PAGE.

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Print Ads Insertion Print Ads placed top news papers, audience can easily understand the message which we delivered to the masses.

The Insertion will placed on front page Example:-Image counts a lot, establish an image torecognize and remember

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Outdoors Hoarding A series of hoardings deployed with creative using 3D effect where in campaign was breaking the Hoardings and in the last creative emerges at the Superman.

Promotion are display around 1 months on prime location in majors cities like Karachi Lahore and Islamabad.

Liberty RoundaboutCity LahoreSize 60' x 20'

Medium HoardingTotal Cost. 300,000/-

7th AvenueCity IslamabadSize 80' x 7'

Medium HoardingTotal Cost. 500,000/-

Nathan Khan Central BeltCity KarachiSize 32' x 6'

Medium HoardingTotal Cost. 600,000/-

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Media Scheduling

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Advertising Budget Media Used Spend

Outdoor 5,000,000

Print media 7,000,000

TV (mostly) 30,000,000

Total 42,000,000

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Implement the Advertising Campaign S-2 Campaign had used all possible way of communication. Campaign was more focused on , TV commercials ad &. Print media ad .there targeted audience was mostly youth.

Most TV commercials advertisement was in prime time soap & in noon time.

Used all type of media because of broad range of different segment product.

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Measurement The campaign gave QMobile bar visibility in more than 40lakh Pakistan house hold for 15 days

More than 65% Other devices users recollected the brand migration news in positive way.

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Launched of QMobile bar successfully completed Sale of QMOBILE has increased by 10%A part form leaving a positive impression on the listing consumer it also brought in new consumers for the brand