Design Matters: Design Basics for Leadership Communication
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Effective Communication for Leaders Dr. Pamela Rutledge DESIGN
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Leaders no longer have the luxury of letting others communicate for them. Many things go into successful communication, among them understand how and when visuals can facilitate your message. This presentation introduces some of the practical aspects of design and the concept of the experience of communication. The goal is to develop an awareness of the multi-sensory aspects of communication, such as the use of visuals, environment, timing, body language, and style. These elements are important if you want to make a meaningful connection with an audience. A meaningful connection is necessary if you want to influence people.
Transcript of Design Matters: Design Basics for Leadership Communication
Effective Communication for Leaders
Dr. Pamela Rutledge
DESIGN MATTERS
As soon as you move one stop up from the bottom, your effectiveness depends on your ability to reach others …
Peter Drucker
93% of Communication is Nonverbal
Words are processed by our short-term memory where we can only retain about 7 bits of information, plus or minus 2…
Images, on the other hand, go directly into long-term memory where they are indelibly etched.
Source: Berger, Ways of Seeing, 1972.
What is
DESIGN
When you design a
presentation, you can
define the
universe for your
users
This is for you
CREATE A RELATIONSHIP
Source: http://austinkleon.com/tag/powerpoint/
Design Creates:credibility
statuslikeability
self-efficacy enjoymentmotivationproductivity
behavior change
Good
>
B=f (P,E)We can change behavior by designing the environment
The background influences the eye’s perception of color
COLOR CONTEXT
COLOR CONSTANCY
COGNITIVE CONSTANCY
Yes, sure! No problem.
COGNITIVE CONFLICT
Alternating hues, values and brightness or the juxtaposition of complementary colors creates perceptions of movement
COLOR MAKES MOVEMENT
GESTALT
P E R C E P T U A L P R I N C I P L ES
• Figure and Ground• Similarity• Proximity• Closure• Continuity• Symmetry• Area
GESTALT PRINCIPLES
• Figure and Ground• Similarity• Proximity• Closure• Continuity• Symmetry• Area
GESTALT PRINCIPLES
• Figure and Ground• Similarity• Proximity• Closure• Continuity• Symmetry• Area
GESTALT PRINCIPLES
• Figure and Ground• Similarity• Proximity• Closure• Continuity• Symmetry• Area
GESTALT PRINCIPLES
• Figure and Ground• Similarity• Proximity• Closure• Continuity
Symmetry• Area
GESTALT PRINCIPLES
• Figure and Ground• Similarity• Proximity• Closure• Continuity• Symmetry• Area
GESTALT PRINCIPLES
• Figure and Ground• Similarity• Proximity• Closure• Continuity• Symmetry• Area
GESTALT PRINCIPLES
PERCEPTUAL CONSTANCY
HIERARCHY
WHAT WORKS?
PERCEPTIONS OF DEPTH
33FORM & MOVEMENT
FILL IN THE BLANKS
WHAT DOESN’T?
legibility legibility legibility
Oral
Written
Written with organizing elements like bullets & color
Written material translated into charts
Purely visual
COMMUNICATION SPECTRUM
BENEFITS• Getting attention• Providing context• Reducing learning time• Showing contrast• Illustrating abstract concepts • Demonstrating a process• Sharing a vision
SPEAKING VISUALLY
Communication for Leaders
Dr. Pamela Rutledge
DESIGN MATTERS
