Design Logo Updated

DESIGN LOGOPutri Clarke 9.2

Wednesday, 16 November 2011

INVESTIGATION


Design LogoClient: Sinarmas World Academy

Time Allowed: 5 Weeks

Specifications & Limitations: - Adobe Illustrator

- Adobe Photoshop

- Digital Drawing Tablet

- Scammer

- Paper & Pencils

- Aesthetics needs to be pleasing

Design Cycle: Progression of the work will be documented and posted into the keynote presentation.

Unit Question: How important are the logos of a company?


IntroductionMy Client, Sinarmas World Academy (SWA) is in need

of a new logo for their Design Cycle and their IB Learner Profile. The logo will represent their style and the way that the client wants the logo to be like. I will research across the internet and study one of the most know logo’s throughout the whole world so that I can get an idea of what type of logo they would want and

what way they want me to represent it, and this would help me what to avoid on while I’m in the process of

planning and designing their logo.


Client Interview

What type of logo do you want for the IB Learner Profile and the Design Cycle? (Pictorial? Word Mark? Emblem?)

What kind of colours do you mainly want in the logo? Please just pick up to three colours.

Do you want anything specific?

I want a pictorial one with a text inside so people can understand it easily.

Mainly I like black and white but also add a splash of colours.

Add a speech bubble with a question mark to make it more understandable.


AOI (Area of Interaction)This project is connected to two AOI which is Human

Ingenuity and Community and Service. Since I’m helping out the community of the school and participated into helping

them, and that this is connected to Human Ingenuity because that I will have to put my creativity into this project, and I will use my interview in what they want and put my creativity into this. Also I’ll be showing my own skills to what I would have

to work with, which is using Adobe Illustrator.


Case Study

1 2 3

Form Word Mark Combination/Pictorial Emblem

Material N/A N/A N/A

Manufacturing Techniques One Off One Off One Off

Function To let people know who they are and to be known easily with the logo.

To let people know who they are and to be known easily with the logo.

To let people know who they are and to be known easily with the logo.

Target Group Companies & Families 4+ 10+

Cost ~ 1Million+ ~ 1Million+ ~ 1Million+

Aesthetics Simple, easy to remember with the hidden arrow. Simple and that it represents the fries in the McDonald’s fries box holder. Simple and symbolises the company’s name.

Safety N/A N/A N/A


Case Study SummaryAfter looking at the most popular and known logo’s to

people around the world is that the same thing that they all have in common is simplicity. This is because simple logo’s are easier to remember unlike harder logo’s that you’ll tend

to forget easily in just 5 seconds. All these logo’s also just pick the proper amount of simple colour that adds more of

simplicity into the logo and that they didn’t make it into something complicated like an art piece or something.


MaterialsHanvon Art Master III :This material can be used to draw the logo straight onto the laptop so that it’ll be faster, easier and cleaner. Plus that it doesn’t waste time by using the Hanvon Art Master III.

Adobe Illustraitor CS4 :

By using this software along with the Hanvon A


Design Brief

Now I will design a logo that’s simple and straight foreword with simple colours that represents the two logo’s that I’m going to make for Sinarmas World Academy. I’m sure that

the client wouldn’t want to have an over-done logo that they can’t even understand yet. So I’ll be focusing into simplicity

while working on the designs of the logo.


Work Cited

Hanvon, Art Master 3. Digital image. Web. <What kind of colours do you mainly want in the logo? Please just pick up to three colours.>.

Adobe Illustraitor CS4. Digital image. Web. 10 Nov. 2011. <http://greeneyecreations.com/wp-content/uploads/2011/04/Adobe_Illustrator_CS4.png>.


http://greeneyecreations.com/wp-content/uploads/2011/04/Adobe_Illustrator_CS4.png




Design Logo Updated

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