Design led transformations
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PLUCK DESIGN 2010 DESIGNING TRANSFORMATIONS INFLUENCING DESIGN LED ORGANISATIONAL CULTURE TO AFFECT POSITIVE IMPACT THOUGHTS FROM CHANGE BY DESIGN
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Transcript of Design led transformations
PLUCK DESIGN 2010
DESIGNING TRANSFORMATIONS INFLUENCING DESIGN LED ORGANISATIONAL CULTURE TO AFFECT POSITIVE IMPACT
THOUGHTS FROM CHANGE BY DESIGN
PLUCK DESIGN PRESENTATION TO ALD AUTOMOTIVE 11TH MARCH, 2010
A PRESENTATION TO ALD AUTOMOTIVE PLUCK DESIGN 2010
INTENDED CHANGE - FROM INTERNAL TO EXTERNAL AUDIENCE
PLUCK DESIGN 2010
WHY?
IT IS VERY DIFFICULT FOR US TO BELIEVE THAT KNOWLEDGE ABOUT THE CONSUMER / INFLUENCER ONLY RESTS WITH THE LEADERSHIP TO TAKE DECISIONS WITH
PLUCK DESIGN 2010
WHY?
A COMPANY CAN DO A LOT MORE IF IT WAS NOT TO ISSUE DICTATS AND ASK FOR MEMOS
PLUCK DESIGN 2010
TO WHAT?
IF THE WHOLE ORGANISATION ACTS AND IS MOTIVATED TO PERFORM TO ITS BEST TO DELIVER A BETTER CONSUMER EXPERIENCE WE BELIEVE SUCCESS IS BOUND TO HAPPEN
PLUCK DESIGN 2010
TO WHAT?
PREDICTABILITY LEADS TO BOREDOM AND BOREDOM LEADS TO LOSS OF TALENTED PEOPLE, ENCOURAGE PEOPLE TO EXPLORE OPPORTUNITIES UNSEEN BY OTHERS AND DRIVE VALUE
PLUCK DESIGN 2010
HOW?
USING A PROCESS DEVELOPED WITH A SOLE OBJECTIVE TO CHANGE HUMAN BEHAVIOUR FOR BETTER AND DRIVE VALUE
PLUCK DESIGN 2010
THREE PILLARS OF PROCESS OVERLAPPING SPACES
PLUCK DESIGN 2010
LARGER GOAL
Clear compelling visible vision, galvanizes people to help achieve it ‘
PLUCK DESIGN 2010
GETTING SMART TEAMS
KNOW, CONTRIBUTE, COMMIT
PLUCK DESIGN 2010
SEE AND FEEL TO BELIEVE
ITS DIFFICULT LET ALONE IMPOSSIBLE THAT AN MANGER SITTING IN MUMBAI WOULD KNOW WHAT THE CEO OF A KERALA COFEE EXPORTER FEELS, WANTS OR NEEDS
PLUCK DESIGN 2010
IDENTIFY THE RIGHT AUDIENCE
PLUCK DESIGN 2010
SYNTHESIS AND ANALYSIS
AN ‘ART’ OF DECODING AND FINDING PATTERNS
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INTEGRATIVE THINKING
LOOK AND BUILD FROM CONTRASTS
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MULTIPLE IDEAS
‘TO HAVE A GOOD IDEA YOU FIRST NEED TO HAVE LOTS OF IDEAS’ - LINUS PAULING
2 TIME NOBEL PRIZE WINNER
PLUCK DESIGN 2010
THINKING BY DOING
YOU GET TO SEE A PHYSICAL APPROXIMATION OF IDEAS
PLUCK DESIGN 2010
RELATION
PLUCK DESIGN 2010
BEFORE WE LEAVE SOME COMPANIES PRACTICING THIS ART OF DESIGN
PLUCK DESIGN 2010
