Design Leadership Keynote at Interaction South America 2017
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Design Leadership Interaction South America 2017
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Transcript of Design Leadership Keynote at Interaction South America 2017
Design LeadershipInteraction South America 2017
ANDERSON SILVAHEAD OF DESIGN at YOUSE
Design Guessinglis
workforfood.nu
Design Guessinglis
I DON'T KNOW WHAT IT MEANS,
BUT I LIKE IT...
workforfood.nu
Design Habilis
I KNOW ALL SOFTWARES,
BUT DON'T KNOW WHY...
workforfood.nu
Design Sapiens
I KNOW WHAT DESIGN MEANS,
BUT IT DOESN'T WORK...
workforfood.nu
Design Sapiens Sapiens
I KNOW HOW TO DESIGN, BUT PEOPLE DON'T...
workforfood.nu
Design Consultantlis
I KNOW HOW ENGAGE PEOPLE TO DESIGN, BUT I DON'T HAVE TIME...
workforfood.nu
I BELONG TO A SENIOR TEAM,
BUT WE DON'T HAVE VOICE...
Extremely senior service design system thinker
workforfood.nu
Junior Leaderis
Ow my God,
I'll have to lead it!
workforfood.nu
HireEvaluate Evolve
Budget
Metrics Culture
Negociate
Politics
FeedbackFacilitate
Motivate
Spreadsheets
Public speaking
Relationship
Manage
Inspire
PostureEducateFire
LTV/CAC
LTVChurn
OKRs
ACCIDENTAL LEADER
ANDY BUDD
DON'T PANIC
FIGURE OUT THE CURRENT SITUATION
Mat
uri
ty
No conscious design
Style and aesthetics
Function and form
Problem solving process
Framing strategies
WHAT'S THE ACTUAL MATURITY OF THE COMPANY ABOUT DESIGN?
Jess McMullin
"The problem is that culture is too often defined by default instead of designed"
https://max.adobe.com/sessions/max-online/
IF YOU DON'T KNOW WHERE TO GO,
DOESN'T MATTER WHAT PATH YOU TAKE.
DEFINE OR BE DEFINED
DESIGN VISIONPURPOSE & BELIEFS
WHAT IS NOT ACCEPTED
YEAR MILESTONES
SUCCESS METRICS
JOB DESCRIPTIONS
UXWITHOUT USER
IS JUST 'X'
"Creativity is highly debatable, consumer research is not!"
GET RIDOF YOUR EGO
DECISIONS
GET RIDOF YOUR EGO
DECISIONS
SELF
DEPARTMENT
DESIGNIS NOT ADEPARTMENT
YOUROWN BEHAVIOR
THE FIRST CHANGE IS
BETHE EXAMPLE
YOU WILL
BETHE EXAMPLE
YOU WILL
Whether
you want to
or not!
CREATE A FEEDBACK CULTURE
TAKE CRITICISM SERIOUSLY, NOT PERSONAL
BETHE EXAMPLE
"Frequently I have to shock my system, to feel that I am still alive"
John Maeda
TO DESIGN
MEANSTO LEAD CHANGES
LEADERSHIPIS NOT OPTIONAL
TO LEAD
TO MANAGE
TO LEAD
TO MANAGE
CHANGE
INSPIRE
DISRUPT
TO LEAD
TO MANAGECONTROL
KEEP ORGANIZED
MEASURE
LEAD UP
LEAD DOWN
LEAD OUT
LEAD UP
LEAD DOWN
LEAD OUTOTHER AREAS
COMMUNITIES
EXTERNAL AGENCIES
HIPPODON'T BECAME A
HOW GOOGLE WORKS
(Highest paid person opinion)
"Fight executive led creative direction and the resulting hysteria"
ASK WHYIS THAT A FACT OR JUST OPINION?
UNDERSTANDAND BALANCE YOUR TEAM
2USER
RESEARCHERS
8UX
DESIGNERS
3VISUAL
DESIGNERS
1DESIGNSYSTEM
UNDERSTANDAND BALANCE YOUR TEAM
"You have to create self-managing teams, that are empowered to make their own decisions"
"If you aren't prepared to fail, you will never come with anything original."
"Failure comes from not learning from you failings."
UNDERSTANDAND BALANCE YOUR TEAM
UNDERSTANDAND BALANCE YOUR TEAM
#UXTeamSummitBR
Chapter Routines & Ceremonies
Design challenge Consistence sync
USER NEEDS TECHNOLOGYBUSINESS
USER NEEDS TECHNOLOGYBUSINESS
DESIGNERS MUST CROSS!
DESIGNERS MUST BE FACILITATORSHelp a group of people understand their common objectives
and assists them to plan how to achieve these objectives.
OPENTHE BLACK BOX OF DESIGN
HANDBOOK.YOUSE.COM.BR
NOT EVERYTHING THAT COUNTS CAN BE COUNTED
NOT EVERYTHING THAT CAN BE COUNTED COUNTS
ALBERT EINSTEIN
GOOGLE VENTURES
Zixuan Zhao, at Baidu
"How the hell designers don't know excel? Everybody knows it!"
PROCESS METRICS
WHAT WORTH STOPPING FOR IT?
LEADERSHIP
“Hard things are hard because there are no easy answers or recipes. They are hard because your emotions are at odds with your logic. They are hard because you don’t know the answer and you cannot ask for help without showing weakness.”
― Ben Horowitz,
GET BUSYMAKING CHANGES
NOT EXCUSES
I'VE CHANGED SOMETHING
TODAY
I HOPE
