Design - Label Style Title

8/13/2019 Design - Label Style Title

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Continued

Before&After

Label-style title 0600

XiBAmagazine.com U

Words in a shape convey apleasing blend of informalityand permanence.

titlelabel-styleDesign a


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2of 10 Label-style title 0600

Before&After XiBAmagazine.com U

DesignClassics

TRADITIONALINTERIORS

ANDFURNISHINGS

DC

thomas fabrics

2004 WINTER COLLECTION

SWATCH BOOK

Design a label-style titleWords in a shape make a simple and attractive point of interest

CRAZYCOLORS

2005CalendarTheyearincolor

Add a little fun to your next cover by giving it a label-style title. The simplicity, depth

and real-object feel of a label yields great results on a wide variety of backgrounds. A

label draws the readers eye immediately, it conveys a pleasing blend of informality

and permanence, and its especially useful when you have no other artwork. Attention

to placement and contrasts are the keys to producing good designs.


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Before&After Label-style title 3of 10


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Activate your design

A label-style title conveys a sense of deliberate design.It pulls the eye across empty spacelike a painting on an empty wall and engages the reader with its shape and presence.

Off center creates motionbut which side?

Because we read left to right, our eyes naturally

drift to the rightwe refer to this as riding the read

breezewhich affects our design. (A) A label on

the right is a destinationour eyes moveacross

empty space toward the label. This is strong design.

(B) Conversely, a label on the left is read rst, then

the eye drifts rightward into empty and unrewarding

space. Acceptable design but not as strong.

You have a blank page

and a title to put on it.

Where do you start?

(A) One approach is to

ll up the space with

type. The result is read-

able and stands out on a

shelf, but its static and

has no artistry or grace.

(B) A label turns the

empty space into a visual

force that pushes the eye

rightward, energizing thedesign. The label-style

treatment creates a focal

point and mimics reality,

too. Thats design.

CRAZYCOLORS

2005CalendarThe yearin color

CRAZYCOLORSThe year in color

2005 Calendar

A

B

A B

CRAZY

COLORS

2005CalendarTheyearin color


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Color

For a fresh, inviting look, use adjacent (analogous) colors, which always work welltogether. Use dark, medium and light values for a vibrant contrast.

Analogous colors make harmonious

palettes because they have a color

in common. Orange, red and violet,

for example, all contain red (below).

Analogous

colors are easy

to usepick

a color on the

wheel, and then

pick the color

next to it.

RedBlue

CRAZYCOLORS

2005calendarThe yearin color

CRAZYCOLORS2005calendarThe yearin color

Dark

Medium

Light

CRAZYCOLORS2005CalendarThe yearin color

CRAZY

COLORS



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XiBAmagazine.com U

Crazycolors2005CalendarThe yearin color

CrazyColors


CRAZYCOLORS

2005CalendarThe year

in color

Title

Uppercase and bold

Type

The main visual interest on the small eld is its typography. Here, a dense blockof simple, bold type complements the simple, bold rectangle.

Default leading (spacing) thats cor-

rect at text size is too airy at head-line size. Squeeze the air out of your

headline with negative leading and

tight letterspacing. (A) 16.5/19.5 pt,

letterspacing 0, (B) 16.5/13.5 pt, letter-

spacing 30. The result is a bold block

of type inside the bold rectangle.

Type is one size and color,

differentiated only bycontrasts of weight and

case. Youll need a type

family that contains both

light and heavy weights to

ensure type harmony.

Support copy

Lowercase and light

A B

CRAZY

COLORS



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XiBAmagazine.com U

Along with a drop shadow, bleeding the

tab off the edge fastens it to the page

and, in this case, mimics a true sewn-

on fabric tab. The depth of the shadow

should be similar to the materials depth.

Our shadow settings: Opacity: 60%,

X-Offset: 0p0,Y-Offset: 0p2,Blur: 0p4,

Mode: Multiply

A tab does more

than provide

space for type.

It reduces your

eld to a man-

ageable size

and creates an

all-eyes-on-me

focal point that

you cant miss

on an open eld.

Title tab

Heres the label as a 3-D tab. Fun and realistic, too, a tab shrinks your title eld toa manageable size, and it works great atop photos.

thomasfabrics

2004 WINTER COLLECTION

SWATCH BOOK

The best background photos have fairly uni-

form texture and value. What do you do if you

have a busy photo (above, left)? One solution

is to enlarge a detail (above, right) until it

smooths out.

CRAZY

COLORS



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XiBAmagazine.com U

Desig

nClassics


ANDFURNISHINGS

DC

Banners and corners

Sometimes your photo is key; your readers really need to see it. In such a case, setyour label as a low-key accent that plays a supporting role.

A label can be any shape. Top-heavy image?

Balance it by running a label across the bot-

tom. Have an open corner or free spacealong

the side? Put your label there. Apply a slight

drop shadow to complete the look.

CRAZY

COLORS



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XiBAmagazine.com U

DesignClassics


ANDFURNISHINGS

DCUsing only colors from the photo, dark type

on a medium-value label (A) yields soft con-

trast; the type does not jump off the page,

but its seen and heard in a speaking voice.

Light type on dark (B) is a stronger difference

and makes a more forceful presentation.

Design ClassicsTRADITIONAL INTERIORSANDFURNISHINGSDC

Design ClassicsTRADITIONALINTERIORSAND FURNISHINGSDC

Colors of label

and type will

say a lot in your

design. The

most harmoni-

ous place to ndcolors is right in

the image; select

light, medium

and dark values

of each.

Contrast

Give your label a voicethe difference of light and dark determines the voice and visibilityof your label. High, medium and low contrasts are similar in voice to yell, speak, whisper.

A

B

Note:In high contrast, a

white line divides the infor-

mation within the label.

CRAZY

COLORS



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XiBAmagazine.com U

Article resources

DesignClassics


ANDFURNISHINGS

DC

thomas fabrics

2004 WINTER COLLECTIONSWATCH BOOK

7a7b

Typefaces

1 Vectora Black| 16.5/13.5 pt

2 Vectora Light| 16.5/13.5 pt

3 Helvetica Neue Light Ext.| 20 pt

4 Helvetica Neue Heavy Cond.| 14/14 pt

5 Helvetica Neue Light Cond.| 14/14 pt

6 Didi Regular | 54 pt

7 (a-b) Avenir Light| a)24/28 pt,

b)10.8/12 pt

Images

8 Phototone Backgrounds,

Paper & Textiles CD

9 (a-b) Photos.com | a b

Article resources

Colors

C0M15Y100K0

C40M0Y100K15

C25M0Y100K0

C90M5Y40K0

C90M55Y0K45

C10M40Y90K0

C15M100Y100K0

C40M90Y10K45

C0M100Y85K0

C95M60Y45K30

C20M25Y35K0

C40M30Y60K25

C25M90Y95K45

C45M60Y65K55

10

11

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15

1

4

10

CRAZYCOLORS

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COLORS

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DC

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DC

CRAZY

COLORS



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Before&After

10of 10 | Printing formats

Label-style title 10of 10

Label-style title 0600

XiBAmagazine.com U

Before & After magazine

Before & After has been sharing its practical approach

to graphic design since 1990. Because our modern world

has made designers of us all (ready or not), Before &

After is dedicated to making graphic design understand-

able, useful and even fun for everyone.

John McWade Publisher and creative director

Gaye McWade Associate publisher

Vincent Pascual Staff designer

Dexter Mark Abellera Staff designer

Editorial board Gwen Amos, Carl Winther

Before & After magazine

323 Lincoln Street, Roseville, CA 95678

Telephone 916-784-3880

Fax 916-784-3995

E-mail [email protected]

www http://www.bamagazine.com

Copyright 2005 Before & After magazine, ISSN

1049-0035. All rights reserved

You may pass this article around, but you may not alter

it, and you may not charge for it. You may quote brief

sections for review. If you do this, please credit Before

& After magazine, and let us know To feature free

Before & After articles on your Web site, please contact

us. For permission to include all or part of this article in

another work, please contact us.

Subscribe to Before & After

Did you enjoy this article? Subscribe, and

become a more capable, condent designer

for pennies per article. To learn more, go to

http://www.bamagazine.com/Subscribe

E-mail this articleTo pass along a free copy of this article to

others, click here.

Join our e-list

To be notied by e-mail of new articles as

they become available, go to

http://www.bamagazine.com/email

CRAZY

COLORS



11/16

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For paper-saver formatPrint: (Specify pages 1216)

For presentation formatPrint: (Specify pages 110)

Before & After is made to t your binder

Before & After articles are intended for permanent reference. All are titled and numbered.

For the current table of contents, click here. To save time and paper, a paper-saver format of this article,

suitable for one- or two-sided printing, is provided on the following pages.

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Before&After|www.b

amagazine.com

1of5

Label-styletitle0600

0600Label-styletitle

Addalittlefuntoy

ournextcoverbygiving

italabel-styletitle.The

simplicity,depth

andreal-objectfeelofalabelyieldsgreatresultsonawidevarietyofbackgrounds.A

labeldrawstherea

derseyeimmediately,itconveysapleasingblen

dofinformality

andpermanence,a

nditsespeciallyuseful

whenyouhavenootherartwork.Attention

toplacementandc

ontrastsarethekeysto

producinggooddesigns.

Wordsinashapeconveya

pleasingblendofin

formality

andpermanence.

title

lab

el-s

tyle

Designa

Desig

nClassics

TRADITIO

NALINTE

RIO

RS

ANDFU

RNISH

INGS

DC

thomasfabrics

2004W

INTERCOLLECTION

SWATCH

BOOK

CRAZY

CO

LOR

S

2 0 0 5

C a l e

n d a r

T h e

y e a r

i n

c o

l o r


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Before&After|www.bamagazine.com

2of5



Activateyourdes

ign

Alabel-styletitleconveysasenseofdelibera

tedesign.Itpullstheeyeacrossemptyspace

likeapaintingona

nemptywallandengag

esthereaderwithitssh

apeandpresence.

Offcentercreatesmotionbutwhichside?

Becausewereadlefttor

ight,oureyesnaturally

drifttotherightwereferto

thisasridingtheread

breezewhichaffectsou

rdesign.(A)Alabelon

therightisadestination

oureyesmoveacross

emptyspacetowardthelabel.Thisisstrongdesign.

(B)Conversely,alabelonth

eleftisreadrst,then

theeyedriftsrightwardintoe

mptyandunrewarding

space.Acceptabledesignbutnotasstrong.

Youhaveabl

ankpage

andatitleto

putonit.

Wheredoyou

start?

(A)Oneappro

achisto

llup

thespa

cewith

type.Theresultisread-

ableandstan

dsoutona

shelf,butits

staticand

hasnoartistryorgrace.

(B)Alabelturnsthe

emptyspace

intoavisual

forcethatpu

shestheeye

rightward,en

ergizingthe

design.Thela

bel-style

treatmentcreatesafocal

pointandmimicsreality,

too.Thatsde

sign.

CRAZY

COLO

RS

2005

Calendar

Theye

ar

in

colo

r

CRAZY

COLORS

The

yearincolor

2005

Calendar

AB

A

B

Color

Forafresh,inviting

look,useadjacent(ana

logous)colors,whichal

waysworkwell

together.Usedark,

mediumandlightvalue

sforavibrantcontrast.

Analogouscolorsmakeharmonious

palettesbecausetheyhaveacolor

incommon.Orange,red

andviolet,

forexample,allcontain

red(below).

Analogous

colorsareeasy

tousepick

acoloronthe

wheel,and

thenpickthe

colornexttoit.

Red

Blue

CRAZY

COLORS

2005

calendar

The

year

in

color

CRAZY

COLORS

2005

calendar

The

year

in

color

Da

rkMedium

Light

CRAZY

COLORS

2005

Calendar

Theyear

in

color


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Crazy

colors

2005

Calendar

The

year

in

color

Cra

zy

Colors

200

5

Cal

endar

The

year

in

c

olor

C

RAZY

C

OLORS

2005

Calendar

Theyear

in

color

Title

Uppercaseandbold

Type

Themainvisualinterestonthesmalleldisitstypography.Here,a

denseblock

ofsimple,boldtypecomplementsthesimp

le,boldrectangle.

Defaultleading(spacing

)thatscor-

rectattextsizeistooairyathead-

linesize.Squeezetheairoutofyour

headlinewithnegativel

eadingand

tightletterspacing.(A)1

6.5/19.5pt,

letterspacing0,(B)16.5/13.5pt,letter-

spacing30.Theresultis

aboldblock

oftypeinsidetheboldrectangle.

T

ypeisonesizeandcolor,

d

ifferentiatedonlyby

c

ontrastsofweightand

c

ase.Youllneedatype

f

amilythatcontainsboth

l

ightandheavyweightsto

e

nsuretypeharmony.

Supportcopy

Lowercaseandlight

A

B

Alongwithadropshadow,bleedingthe

tabofftheedgefastens

ittothepage

and,inthiscase,mimicsatruesewn-

onfabrictab.Thedepth

oftheshadow

shouldbesimilartothe

materialsdepth.

Ourshadowsettings:Opacity:60%,

X-Offset:0p0,Y-Offset:

0p2,Blur:0p4,

Mode:Multiply

Atabdoesm

ore

thanprovide

spacefortyp

e.

Itreducesyour

eldtoaman-

ageablesize

andcreatesa

n

all-eyes-on-m

e

focalpointth

at

youcantmis

s

onanopen

eld.

Title

tab

Heresthelabelasa

3-Dtab.Funandrealis

tic,too,atabshrinksyourtitleeldto

amanageablesize,

anditworksgreatatopphotos.

t homasfabrics

2004WINTERCOLLECTION

SWATCHBOOK

Thebestbackground

photoshavefairlyuni-

form

textureandval

ue.Whatdoyoudoifyou

haveabusyphoto(a

bove,left)?Onesolution

istoenlargeadetail

(above,right)untilit

smoothsout.


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4of5

Label-sty

letitle0600


Desig

nClassics

TRADITIO

NALINTE

RIO

RS

ANDFU

RNISH

INGS

DC

Banners

and

corne

rs

Sometimesyourph

otoiskey;yourreaders

reallyneedtoseeit.Ins

uchacase,set

yourlabelasalow-

keyaccentthatplaysas

upportingrole.

Alabelcanbeanyshape.Top-heavyimage?

Balanceitbyrunningalabelacrossthebot-

tom.Haveanopencorneror

freespacealong

theside?Putyourlabelther

e.Applyaslight

dropshadow

tocompleteth

elook.

D

esignClassics

TRADITI

ONALINTE

RIO

RS

ANDFU

RNISH

INGS

DC

Usingo

nlycolorsfrom

thephoto,dar

ktype

onamedium-valuelabel(A)yieldsso

ftcon-

trast;thetypedoesnotjumpoffthe

page,

butits

seenandheardinaspeaking

voice.

Lightty

peondark(B)isastrongerdifference

andma

kesamoreforcefulpresentat

ion.

DesignCla

ssics

TRADITIONALINTERIO

RS

AND

FURNISHINGS

DC

DesignCla

ssics

TRADITIONALINTERIO

RS

AND

FURNISHINGS

DC

Colorsoflabel

andtypewill

sayalotinyour

design.Them

ost

harmonious

placetond

colorsisrightin

theimage;se

lect

light,medium

anddarkvalu

es

ofeach.

Contrast

Giveyourlabelavoicethedifferenceoflightanddarkdetermine

sthevoiceandvisibility

ofyourlabel.High,mediumandlowcontrastsaresimilarinvoicetoyell,speak,whisper.

AB

Note:Inhighcontra

st,a

whitelinedividestheinfor-

mationwithinthelabel.


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5of5

Label-sty

letitle0600


Before&Aftermag

azine

Before&Afterhasbeensharingitspracticalapproach

tographicdesignsinc

e1990.Becauseourmodernwor

ld

hasmadedesignerso

fusall(readyornot),Before&

Afterisdedicatedtom

akinggraphicdesignunderstand

-

able,usefulandevenfunforeveryone.

JohnMcWadePublisherandcreativedirector

GayeMcWadeAssociatepublisher

VincentPascualSta

ffdesigner

DexterMarkAbelle

raStaffdesigner

EditorialboardGwen

Amos,CarlWinther

Before&Aftermag

azine

323LincolnStreet,Roseville,CA95678

Telephone916-784-3880

Fax916-784-3995

E-mailmailbox@bama

gazine.com

wwwhttp://www.bam

agazine.com

Copyright2005Be

fore&Aftermagazine,ISSN

1049-0035.Allrightsreserved

Youmaypassthisarticlearound,butyoumaynotalter

it,andyoumaynotch

argeforit.Youmayquotebrief

sectionsforreview.If

youdothis,pleasecreditBefore

&Aftermagazine,and

letusknow.Tofeaturefree

Before&Afterarticles

onyourWebsite,pleasecontact

us.Forpermissiontoincludeallorpartofthisarticlein

anotherwork,pleasecontactus.

SubscribetoBefore

&After

Didyouenjoythisarticle?Subscribe,and

becomeamorecapable,condentdesigner

forpenniesperarticle.Tolearnmore,goto

http://www.bamagazine.com/Subscribe

E-mailthisarticle

Topassalongafreecopyofthisarticleto

others,clickhere.

Joinoure-list

Tobenotiedbye-mailofnewarticlesas

theybecomeavailable,goto

http://www.bamagazine.com/email

Desig

nClassic

s

TRADITIO

NALINTERIO

RS

ANDFU

RNIS

HIN

GS

DC

thomasfabrics

2004WINTERCOLLECTION

SWATCHBOOK

7a7b

Typ

efaces

1VectoraBlack|16.5/13.5pt

2VectoraLight|16.5/13.5pt

3HelveticaNeueLightExt.|20pt

4HelveticaNeueHeavyCond.|14/14

pt

5H

elveticaNeueLightCond.|14/14p

t

6DidiRegular|54pt

7(a-b)AvenirLight|a)24/28pt,

b)10.8/12pt

Images

8PhototoneBackgrounds,

Paper&TextilesCD

9(a-b)Photos.com|a

b

Articleresources

Colors

C0M15Y100K0

C40M0Y100K15

C25M0Y100K0

C90M5Y40K0

C90M55Y0K45

C10M40Y90K0

C15M100Y100K0

C40M90Y10K45

C0M100Y85K0

C95M60Y45K30

C20M25Y35K0

C40M30Y60K25

C25M90Y95K45

C45M60Y65K55

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CRAZY

COLORS

CRAZY

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CRAZY

COLORS

2005

Calendar

Theyear

in

color

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Design - Label Style Title

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