Saul Bass (1921 – 1996)

“Design is thinking made visual””

Thinking is visual, not verbal.We don’t think in words.

Thinking = cognition

Cognition can inform design.

Memory

Attention

Planning

Problem-solving

What do you need to achieve?

Design to getATTENTION

What do people remember?

How will you achieve your goal?

Designing is problem-solving.

Creating a visual response to a problem.

Inspiration from function and style

Inspiration from desire for improvement

Images from designboom.com

Re-design comes from thought.

Design is bringing ideas to life.

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Designing is subjective. Different people, Different thought.

design: a duck

Shapes and Objects can elicit thought and responses.

Emotion can be embedded in design.

(Norman, 2004)

ReferencesDawes, B. (2008). Saul Bass on the web. Retrieved August 08, 2008, from http://www.saulbass.tv

Jirousek, C. (1995). Art, Design and Visual Thinking. Retrieved August 8, 2008, from Art, Design and Visual Thinking: http://char.txa.cornell.edu/

Leahey, T. H., & Harris, R. J. (1993). Learning and Cognition (3rd ed.). New Jersey: Prentice Hall Inc.

Love, T. (2005). The Practical Implications of the Essentially Two-Faced Nature of Design. Retrieved August 08, 2008, from Love Design and Research: http://www.love.com.au/PublicationsTLminisite/2005/Two-faced%20Nature%20of%20Design%20Discourse.ppt

Norman, D. (2004). Emotional Design: People and Things. Retrieved August 3, 2008, from Don Norman's jnd website: http://www.jnd.org/dn.mss/emotional_desig.html

Tangrams. (2007). Tangrams. Retrieved August 08, 2008, from http://tangrams.ca

ImagesDesign Boom (2006) Clothes Peg Iconography. Retrieved August 08, 2008 , from http://www.designboom.com/contemporary/peg.html